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All Journal Jurnal Manajemen Teori dan Terapan E-JRM
Taufiqurijal, Ahmad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Re-examining the New "Greeneration" behaviors: How Does the Sequential Mediation role of Green Word of Mouth and Green Trust affect Green Purchase Intention among Generation Z? Rahmawati; Hidayati, Nur; Srinin, Wathanan; Taufiqurijal, Ahmad
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 17 No. 3 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v17i3.64645

Abstract

Objective: This study explores whether and how the Z generation's perspective toward greenwashing perceptions influences their green purchasing intentions through the underlying green trust and green word of mouth. Design/Methods/Approach: We used purposive sampling to enroll research respondents. A total of 262 Z generation respondents met the criteria, and the partial least squares technique was applied for data analysis. Findings: Greenwashing has no significant effect on green purchase intention. However, green trust and green word of mouth significantly affect green purchase intention. We also examine the sequential mediation of green trust and green word of mouth in the relationship between greenwashing and green purchase intention and the result is significant. Originality/Value: This research provides unique and contribution by investigating the sequential intervening effect in the greenwashing – green purchase intention relationship. Practical/Policy implication: This article helps policymakers to develop policies that support the consumption of green products, fight greenwashing, and increase public awareness about green products. For marketers, it provides insights on how to increase green purchase intention through strategies based on word of mouth and green trust.
Peran Berbagi Pengetahuan dalam Memediasi Hubungan antara Kepemimpinan Kewirausahaan dan Perilaku Kerja Inovatif pada UKM Kota Malang (Studi Kasus UKM di Kecamatan Lowokwaru) Taufiqurijal, Ahmad; Khalikussabir, Khalikussabir; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to investigate whether entrepreneurial leadership and knowledge sharing affect innovation work behavior. The research method used is a quantitative approach. The study employs a cross-sectional method and Structural Equation Modeling (SEM) to test the proposed research model. The sample of this study were 122 employee of SMEs culinary. The hypothesis was tested using descriptive statistical analysis, instrument testing, structural model testing, and hypothesis testing using the SmartPLS 3. The findings suggest that the entrepreneurial leadership variable has a positive and significant influence on the Knowledge Sharing of employees in small and medium enterprises in Lowokwaru Distric Malang City. In addition, the study provides evidence that entrepreneurial leadership is the primary driving force for knowledge sharing and innovative work behavior. The study provides practical guidance for small and medium enterprises to enhance innovation and competitiveness through entrepreneurial leadership that fosters knowledge sharing, in order to create an innovative work environment. Keywords: Entrepreneurial Leadership, Knowledge Sharing, Innovative Work Behavior
Co-Authors Amin, Muhammad Sirojuddin Khalikussabir, Khalikussabir Nur Hidayati Rahmawati Srinin, Wathanan