Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Business, Economics and Entrepreneurship Jurnal Ilmiah Hospitality Management
Anindita, Rangga Anung
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Keinginan untuk Mengunjungi Green Hotel Agustin, Yulia; Anindita, Rangga Anung; Ekasari, Ayu
Jurnal Ilmiah Hospitality Management Vol. 14 No. 1 (2023): December 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v14i1.264

Abstract

Penelitian ini bertujuan menganalisis pengaruh variabel-variabel psikografis dalam kaitannya dengan lingkungan (biospheric, altruistic, collectivistic value) serta dua variabel environmental knowledge (subjective dan objective knowledge) terhadap sikap dan intensi mengunjungi green hotel. Green hotel merupakan salah satu konsep pengembangan pariwisata berkelanjutan yang telah diterapkan di Indonesia sejak tahun 2011. Sebanyak 252 responden berpartisipasi sebagai sampel dalam penelitian ini dengan menjawab pertanyaan-pertanyaan dalam kuesioner yang diajukan melalui survey. Desain penelitian ini adalah uji hipotesis dengan menggunakan structural equation modeling sebagai metode analisa data. Data diolah menggunakan software SmartPLS 3. Hasil pengolahan data membuktikan pengaruh positif biospheric dan altruistic value serta subjective dan objective knowledge terhadap sikap dan niat mengunjungi green hotel. Hasil penelitian ini menjadi masukan bagi pengelola green hotel agar dapat merancang strategi promosi yang tepat untuk menggaet wisatawan.
PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY MELALUI PERCEIVED QUALITY DAN BRAND TRUST PADA PENGGUNA SMARTPHONE DI JAKARTA Anindita, Rangga Anung; Pakpahan, Arnolt Kristian
Business, Economics dan Entrepreneurship Vol 6 No 1 (2024): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v6i1.863

Abstract

The objective of the empirical study is to examine and to analyze the effect of Brand Experience on Brand Loyalty mediated by Perceived Quality and Brand Trust of smaprtphone users in Jakarta, with 188 respondents as samples. In this study, the sampling method used non-probability sampling, using purposive sampling technique. The data analysis methods used are Structural Equation Modeling (SEM), SPSS and AMOS24 software. The results show (1) Brand Experience variables have no positive effect on Brand Loyalty and is not supported. (2) Brand Experience variables have a positive effect on Perceived Quality and is supported. (3) the Brand Experience variables have a positive effect on Brand Trust and is supported. (4) Perceived Quality variables have a positive effect on Brand Loyalty and is supported. (5) Brand Trust variable has a positive effect on Brand Loyalty is supported. (6) Brand Experience variable has a positive effect on Brand Loyalty which is mediated by Perceived Quality and is supported. (7) Brand Experience variable have no positive effect on Brand Loyalty which is mediated by Brand Trust and is not supported.
Co-Authors Agustin, Yulia Arnolt Kristian Pakpahan, Arnolt Kristian Ayu Ekasari