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Analisis Customer Loyalty dan Customer Satisfaction dalam Penggunaan Aplikasi Dana melalui Digital Customer Experience Wiranto, Heri; Teduh Dirgahayu, Raden; Andri Setiawan, Mukhammad
Jurnal Pendidikan Informatika (EDUMATIC) Vol 8 No 2 (2024): Edumatic: Jurnal Pendidikan Informatika
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/edumatic.v8i2.27208

Abstract

A good digital experience enhances customer loyalty and satisfaction, encouraging repeat usage and recommendations. However, the impact of customer experience on loyalty and satisfaction is often overlooked. This study aims to examine the effects of digital experience on customer loyalty and satisfaction in the DANA digital wallet. The study employs a quantitative method with Rank Spearman analysis, where Customer Experience serves as the independent variable, and Customer Loyalty and Customer Satisfaction are the dependent variables. Data was collected through a Google Form questionnaire using a Likert scale, with 100 respondents meeting the criteria of having used the DANA application for at least five months and having completed at least ten transactions with a minimum top-up of IDR 100,000. Our findings indicate that the digital customer experience on DANA has a significantly positive impact on both customer loyalty and customer satisfaction, which are closely related. Customer satisfaction substantially influences customer loyalty, confirming the strong relationship between the two. This suggests that a positive digital experience on the DANA platform not only increases satisfaction but also strengthens customer loyalty, which is crucial for long-term business success.
Penyusunan dan Implementasi Database Aset Pada Yayasan Pendidikan Imam Bonjol Majalengka Purnomo, Dwi; Hidayat, Fajar Maula; Wiranto, Heri; Cahyadi, Cahyadi; Anggarini, Fitri; Nasution, Dewi Sahara
Jurnal Pengabdian Sosial Vol. 2 No. 3 (2025): Januari
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/19vntp92

Abstract

Pengelolaan aset merupakan aspek penting dalam mendukung kelancaran operasional sebuah organisasi, termasuk Yayasan Pendidikan Imam Bonjol Majalengka. Namun, keterbatasan dalam pengelolaan data aset secara manual sering kali menyebabkan kesalahan pencatatan, duplikasi data, dan kesulitan dalam pemantauan aset. Artikel ini memaparkan kegiatan pengabdian masyarakat yang bertujuan untuk menyusun dan mengimplementasikan sistem database aset berbasis digital di Yayasan Pendidikan Imam Bonjol Majalengka. Metode yang digunakan meliputi analisis kebutuhan, perancangan database, implementasi sistem, dan pelatihan pengguna. Hasil dari kegiatan ini menunjukkan bahwa sistem database yang diimplementasikan mampu meningkatkan efisiensi dan akurasi pengelolaan aset, sekaligus memberikan kemudahan dalam akses informasi aset secara real-time.
Pengalaman pengguna dan kepercayaan terhadap keamanan OTP dalam sistem autentikasi dompet digital Wiranto, Heri; Mufti Salis, Afwa
Jurnal Pendidikan Informatika dan Sains Vol. 14 No. 1 (2025): Jurnal Pendidikan Informatika dan Sains
Publisher : IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/saintek.v14i1.8897

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara pengalaman pengguna (user experience) dan kepercayaan (trust) terhadap keamanan One Time Password (OTP) dalam sistem autentikasi dompet digital. Latar belakang penelitian ini adalah meningkatnya adopsi OTP dalam transaksi digital, namun belum banyak penelitian yang menyoroti pengaruh pengalaman pengguna terhadap kepercayaan terhadap sistem ini. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif korelasional, melibatkan 100 responden pengguna dompet digital yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner Likert skala 4 poin dan dianalisis menggunakan uji korelasi Rank-Spearman. Hasil analisis menunjukkan bahwa tidak terdapat hubungan yang signifikan antara pengalaman pengguna dan kepercayaan terhadap keamanan OTP, dengan nilai p = 0,657 dan koefisien korelasi ρ = 0,045. Nilai koefisien determinasi (KD) sebesar 0,2% menunjukkan bahwa kontribusi pengalaman pengguna terhadap kepercayaan sangat kecil. Simpulan dari penelitian ini adalah bahwa meskipun pengalaman pengguna penting dalam aspek lain seperti kepuasan dan loyalitas, kepercayaan terhadap OTP kemungkinan lebih dipengaruhi oleh persepsi risiko, pemahaman teknologi, dan edukasi keamanan. Penelitian ini merekomendasikan pendekatan autentikasi yang tidak hanya berfokus pada kenyamanan, tetapi juga pada edukasi dan transparansi sistem keamanan.
PELATIHAN SISTEM PEMESANAN KAMAR HOTEL BERBASIS DIGITAL DI TWINS HOTEL SYARIAH BANDUNG Purnomo, Dwi; Cahyadi; Wiranto, Heri; Sanjaya, Hafidz
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 3 No 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/adidharma.v3i2.178

Abstract

Twins Hotel Syariah Bandung is currently developing a digital-based service system to improve the efficiency and quality of services provided to guests. In the room reservation process, the hotel continues to face challenges such as manual data recording, errors in data management, and limitations in reporting. To address these issues, a team of lecturers from YPIB Majalengka of University initiated a training program on a digital hotel room reservation system designed to be simple yet capable of overcoming the classic limitations of manual processes. Furthermore, the need for ease of information delivery, service availability, and accessibility is crucial for the future development of the hotel's business. The activity was carried out in several stages, including system needs identification, system analysis and design, system development, preparation of training materials, implementation of the system in the hotel environment, and intensive training for relevant staff. The methods used include in-person and online training, hands-on practice with the system, and evaluation sessions to identify challenges during and after the training. The results showed an increase in staff skills in using the hotel room reservation application, a reduction in administrative errors, and improved time efficiency in serving guests. Additionally, the system is capable of generating automatic reports that assist management in decision-making. Overall, this community service activity had a positive impact and can serve as a model for the application of information technology-based community engagement that is practical and sustainable.