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All Journal EDUMATIC: Jurnal Pendidikan Informatika Jurnal Pengabdian Sosial
Wiranto, Heri
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Religion Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Analisis Customer Loyalty dan Customer Satisfaction dalam Penggunaan Aplikasi Dana melalui Digital Customer Experience Wiranto, Heri; Teduh Dirgahayu, Raden; Andri Setiawan, Mukhammad
Jurnal Pendidikan Informatika (EDUMATIC) Vol 8 No 2 (2024): Edumatic: Jurnal Pendidikan Informatika
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/edumatic.v8i2.27208

Abstract

A good digital experience enhances customer loyalty and satisfaction, encouraging repeat usage and recommendations. However, the impact of customer experience on loyalty and satisfaction is often overlooked. This study aims to examine the effects of digital experience on customer loyalty and satisfaction in the DANA digital wallet. The study employs a quantitative method with Rank Spearman analysis, where Customer Experience serves as the independent variable, and Customer Loyalty and Customer Satisfaction are the dependent variables. Data was collected through a Google Form questionnaire using a Likert scale, with 100 respondents meeting the criteria of having used the DANA application for at least five months and having completed at least ten transactions with a minimum top-up of IDR 100,000. Our findings indicate that the digital customer experience on DANA has a significantly positive impact on both customer loyalty and customer satisfaction, which are closely related. Customer satisfaction substantially influences customer loyalty, confirming the strong relationship between the two. This suggests that a positive digital experience on the DANA platform not only increases satisfaction but also strengthens customer loyalty, which is crucial for long-term business success.
Penyusunan dan Implementasi Database Aset Pada Yayasan Pendidikan Imam Bonjol Majalengka Purnomo, Dwi; Hidayat, Fajar Maula; Wiranto, Heri; Cahyadi, Cahyadi; Anggarini, Fitri; Nasution, Dewi Sahara
Jurnal Pengabdian Sosial Vol. 2 No. 3 (2025): Januari
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/19vntp92

Abstract

Pengelolaan aset merupakan aspek penting dalam mendukung kelancaran operasional sebuah organisasi, termasuk Yayasan Pendidikan Imam Bonjol Majalengka. Namun, keterbatasan dalam pengelolaan data aset secara manual sering kali menyebabkan kesalahan pencatatan, duplikasi data, dan kesulitan dalam pemantauan aset. Artikel ini memaparkan kegiatan pengabdian masyarakat yang bertujuan untuk menyusun dan mengimplementasikan sistem database aset berbasis digital di Yayasan Pendidikan Imam Bonjol Majalengka. Metode yang digunakan meliputi analisis kebutuhan, perancangan database, implementasi sistem, dan pelatihan pengguna. Hasil dari kegiatan ini menunjukkan bahwa sistem database yang diimplementasikan mampu meningkatkan efisiensi dan akurasi pengelolaan aset, sekaligus memberikan kemudahan dalam akses informasi aset secara real-time.
Co-Authors Andri Setiawan, Mukhammad cahyadi cahyadi Dwi Purnomo fitri anggarini Hidayat, Fajar Maula Nasution, Dewi Sahara Teduh Dirgahayu, Raden