Garuda - Garba Rujukan Digital

Meningkatkan Daya Saing UMKM Rumah Tempe Indonesia Cabang Bandung melalui Sustainable Competitive Advantage Nurul Mardhiah Sitio; Tofa Waluyo Alifya; Gessan Kurnia Dewi
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1141

Rumah Tempe Indonesia (RTI) need a marketing strategy to improve their business continuity. This study analyzes the Sustainable Competitive Advantage formulated with the VRIO model in business model development to formulate a marketing strategy. The data collected by using the in-depth interviews, observations, and several external sources. The results of the analysis indicated that the RTI has a competitive advantage in two aspects, in terms of its human resources and the company ability to survive. The result of competitive ability in this research show there are two marketing strategies that can be implemented by the MSMEs, the use of its social media and collaboration with the promotional services from community leaders and local celebrities to increase the brand awareness of Rumah Tempe Indonesia branch Bandung and also for its products.

Penguatan Karakter dan Mental Positif Remaja Pesantren dengan Metode Edukasi Asik Redakan Sifat Insecure Kurniawan, Kurniawan; Alifya, Tofa Waluyo; Yosep, Iyus; Khoirunnisa, Khoirunnisa
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 1 (2025): JPMI - February 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3400

Remaja dalam fase perkembangannya rentan mengalami masalah psikososial. Masalah kesehatan jiwa yang mereka hadapi seperti munculnya rasa tidak percaya diri, kecemasan sosial, dan sifat insecure. Hal ini juga terjadi pada remaja yang ada di lingkungan pesantren atau sekolah berbasis agama. Tujuan dari kegiatan ini yaitu untuk meningkatkan pemahaman siswa terkait kesehatan mental, mengatasi rasa insecure, serta meningkatkan keterampilan koping melalui pendekatan edukasi berbasis diskusi dan komunikasi asertif. Metode yang digunakan dalam kegiatan ini adalah pendidikan kesehatan dalam program Edukasi Asik Redakan Sifat Insecure dengan partisipan sebanyak 30 orang siswa/i di SMP Plus Ma’Arif NU Pangandaran Kabupaten Pangandaran. Kegiatan pengabdian ini dibagi menjadi kedalam tiga tahap kegiatan yaitu persiapan, pelaksanaan, serta evaluasi (pre-posttest) dan rencana tindak lanjut. Hasil dari kegiatan ini adalah adanya peningkatan pengetahuan sebanyak 16% pada rerata nilai di berbagai aspek seperti definisi, tanda dan gejala, dampak dan cara mengatasi insecure. Kesimpulannya kegiatan ini memberikan dampak positif bagi remaja yan ada dilingkungan pesantren dilihat dari hasil evaluasi dengan adanya peningkatan pengetahuan. Rekomendasi kegiatan pengabdian selanjutnya yakni pelatihan pengembangan keterampilan sosial emosional atau strategi koping bagi siswa, kampanye akses pelayanan kesehatan jiwa masyarakat, serta pelatihan guru dan orang tua dalam mengidentifikasi masalah kesehatan mental dan penanganan masalah psikososial siswa

Sistem Perekrutan Karyawan di PT. ABC Rita Rita; Nurul Mardiah Sitio; Tofa Waluyo Alifya
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 3 (2025): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i3.762

Employee recruitment is an important aspect of human resource management that significantly influences the achievement of company goals. The recruitment process is not only about finding the right person for a particular position, but also a long-term strategy to improve the company's competitiveness. Recruitment is a crucial process because it determines the quality of employees who will contribute directly to organizational success. Therefore, companies must ensure that all stages of recruitment run smoothly, are well-directed, and align with the company's real needs. This study uses a descriptive research method with the aim of describing in detail how the recruitment process is carried out at PT. ABC. The research subjects consisted of two key informants, namely the Director and the Personnel Manager. To obtain valid and in-depth data, this study used data collection techniques in the form of direct interviews and field observations. The collected data were then analyzed using a qualitative analysis approach. Qualitative analysis helps to provide a deeper understanding of recruitment practices and their impact on organizational performance. The results of the study indicate that the recruitment process at PT. ABC begins with a thorough planning stage. The company first determines applicant qualifications, prepares clear job specifications, and aligns human resource needs with the company's targets and objectives. This aims to ensure that the recruited workforce truly matches the required competencies. Furthermore, evaluations are conducted periodically to ensure the effectiveness of the recruitment process. The findings highlight that effective recruitment directly influences the company's ability to achieve its long-term objectives. The conclusion of this study is that the recruitment process has a significant impact on company success. With the right recruitment, companies can create competent, loyal human resources who contribute optimally to achieving the organization's vision and mission.

The Role Of Education And Environmental Awareness In Promoting Ecopreneurship Among The Younger Generation Nurul Mardhiah Sitio; Gessan Kurnia Dewi; Tofa Waluyo Alifya; Risco Christianto Ondang
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 1 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i1.113

Bandung Regency, which is experiencing overcapacity in landfills, has implemented a waste management solution involving the separation of organic and inorganic waste. Inorganic waste, which is notoriously difficult to decompose, has prompted the Bandung Regency government to adopt a community-focused approach to waste management, establishing waste banks in school-age communities. However, the project has encountered challenges, as evidenced by the fact that some schools have implemented waste banks but have not been actively engaged in their operations. This has led to the project's suboptimal implementation in Bandung Regency schools.The objective of this study is to identify the challenges associated with the inactivity of waste banks in Bandung Regency schools, as perceived by students and administrators.The study utilises the triple drivers of ecopreneurship, focusing on the economic, social, and environmental benefits of school waste banks. This research employs a mixed methods approach, utilising both quantitative and qualitative data collection methods. The quantitative approach involves the administration of surveys to students, followed by data processing using descriptive statistics. The qualitative method involves conducting interviews with administrators, and the data is processed using the Miles and Huberman model. The findings of the research indicate that the implementation of a waste bank for the management of inorganic waste in a school environment is positively received by the school, despite the presence of obstacles related to waste collection sites, socialisation among students, and differences between administrators and students regarding the most significant focus or choice for implementing waste banks in schools.It is anticipated that the research results will contribute to the understanding of inorganic waste management in waste banks that are less active in the school environment. The study thus recommends further research in schools that are routine or active in waste bank implementation activities, with a view to describing overall information about the implementation of school waste banks, especially in schools in Bandung Regency with school waste bank projects.

HAK ASASI MANUSIA DI BALIK LENCANA: POTRET 20 TAHUN LEBIH REFORMASI KEPOLISIAN Suryana, Nanang; Habibullah, Ali Zahid; Alifya, Tofa Waluyo
Aliansi Vol 4, No 2 (2025): Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/aliansi.v4i2.66208

Dua dekade lebih perjalanan reformasi kepolisian di Indonesia, belum sepenuhnya melahirkan institusi kepolisian yang demokratis (democratic policing): sebuah institusi keamanan yang berkarakter polisi sipil (civilian police). Salah satu dari sekian catatan dalam proses panjang tersebut yakni gugatan terhadap komitmen kepolisian dalam penegakan Hak Asasi Manusia (HAM). Dengan bertolak dari kerangka Reformasi Sektor Keamanan (RSK), penelitian ini mengkaji komitmen Kepolisan Negara Republik Indonesia (Polri) dalam penegakan HAM. Dengan menggunakan pendekatan kualitatif-deskriptif, data-data dalam penelitian ini dikumpulkan melalui studi literatur yang berasal dari berbagai publikasi akademik, dokumen resmi, dan laporan institusi yang kredibel. Temuan penelitian menunjukkan, kendati kepolisian sudah menjalankan berbagai langkah reformasi, baik struktural, instrumental, dan kultural, tindakan pelanggaran HAM yang masih dilakukan oleh anggota Polri, menunjukkan masih belum melembanganya perspektif HAM dalam tubuh kepolisian. Dalam penelitian ini, nampak beberapa hambatan utama yang menjadi sebab: keterbatasan distribusi kebijakan secara kelembagaan, budaya militeristik yang masih melembaga, lemahnya sanksi dan pengawasan, serta intervensi politik ke dalam tubuh Polri yang sangat kuat. Penelitian ini menyimpulkan, transformasi menuju pemolisian demokratis memerlukan strategi holistik yang berjangkar pada dua hal utama: perubahan budaya organisasi dan penguatan akuntabilitas. This article aims to examine the commitment of the Indonesian National Police (Polri) to human rights enforcement within the broader context of two decades of police reform. Despite the reform agenda initiated after the fall of the New Order regime, Indonesia has yet to fully establish a democratic policing institution characterized by civilian oversight and adherence to human rights norms. Anchored in the framework of Security Sector Reform (SSR), this study employs a descriptive-qualitative approach, utilizing data gathered from academic literature, official documents, and credible institutional reports. The findings indicate that while Polri has undertaken various structural, instrumental, and cultural reforms, recurring human rights violations by police personnel reflect the insufficient internalization of human rights values within the institution. Key challenges identified include limited institutional dissemination of human rights policies, a persisting militaristic culture, weak accountability and oversight mechanisms, and pervasive political interference. The article concludes that achieving democratic policing in Indonesia requires a holistic transformation strategy focused on organizational cultural reform and the strengthening of institutional accountability.

Penguatan UMKM Desa Wisata melalui Branding dan Pemasaran Digital: Program Pengabdian kepada Masyarakat di Desa Cibanten Aji Sabda, Galang Ikhwan; Rahman, Azizul; Alifya, Tofa Waluyo
Farmers : Journal of Community Services Vol 7, No 1 (2026): Farmers: Journal of Community Services
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/fjcs.v7i1.69085

Program Pengabdian kepada Masyarakat (PPM) tahun 2025 di Desa Cibanten, Kecamatan Cijulang, Kabupaten Pangandaran dilaksanakan untuk memperkuat kesiapan UMKM desa dalam mendukung pengembangan desa wisata melalui peningkatan kualitas komunikasi nilai produk dan promosi berbasis digital. Program ini berangkat dari temuan awal berupa ketidakkonsistenan kemasan dan pelabelan, lemahnya identitas merek, promosi digital yang masih sporadis, serta kolaborasi UMKM yang belum terorganisir. Metode pelaksanaan menggunakan pendekatan partisipatif-edukatif melalui pemetaan kebutuhan, pendokumentasian UMKM sebagai bahan konten, dan workshop penguatan kapasitas pada 30 Oktober 2025 di Balai Desa yang diikuti sekitar ±60 peserta. Hasil kegiatan menunjukkan peningkatan pemahaman pelaku UMKM mengenai elemen minimum branding dan pelabelan, tersusunnya rancangan awal identitas/kemasan, serta tersedianya aset konten promosi (foto/video) sebagai modal awal pemasaran digital. Selain itu, program memunculkan inisiasi penguatan kolaborasi UMKM dan wacana peran kelembagaan desa untuk menjaga keberlanjutan promosi. Temuan ini menegaskan bahwa penguatan UMKM melalui branding dan pemasaran digital efektif diposisikan sebagai pembangunan sistem minimum yang menghubungkan potensi wisata dengan nilai tambah ekonomi lokal, namun memerlukan pendampingan lanjutan agar dampaknya berkelanjutan.

Optimalisasi Parekraf Hijau melalui Penerapan Tata Kelola ESG: Upaya Mewujudkan Pembangunan Berkelanjutan Sekaligus Pengembangan Daya Saing Asmara, Teguh Tresna Puja; Alifya, Tofa Waluyo
Bina Hukum Lingkungan Vol. 10 No. 2 (2026): Bina Hukum Lingkungan, Volume 10, Nomor 2, Februari 2026
Publisher : Asosiasi Pembina Hukum Lingkungan Indonesia (PHLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24970/bhl.v10i2.429

ABSTRAK Sektor pariwisata dan ekonomi kreatif menghadapi tantangan besar terkait dampak lingkungan dan sosial yang ditimbulkan oleh praktik yang tidak berkelanjutan. Salah satu upaya yang telah digagas pemerintah untuk mewujudkan ekonomi berkelanjutan di sektor tersebut adalah dengan mengeluarkan program Pariwisata dan Ekonomi Kreatif (Parekraf) Hijau. Namun program Parekraf Hijau belum berjalan secara optimal dikarenakan masih kurangnya kesadaran dari para pemangku kepentingan, infrastruktur yang belum memadai, dan kurangnya dukungan kebijakan. Metode penelitian yang digunakan yaitu yuridis normatif dengan pendekatan peraturan perundang-undangan, konseptual, dan kasus. Hasil penelitian menunjukkan bahwa salah satu upaya mewujudkan Parekraf Hijau adalah dengan mendorong para pelaku usaha di sektor pariwisata dan ekonomi kreatif untuk menerapkan tata kelola Environmental, Social, and Governance (ESG). Penerapan tata kelola ESG tersebut dapat menjadi sarana untuk mewujudkan pembangunan berkelanjutan sekaligus dapat meningkatkan daya saing badan usaha antara lain melalui peningkatan reputasi, efisiensi operasional, dan akses ke permodalan yang lebih baik. Selain itu, penerapan tata kelola ESG di badan usaha dapat diintegrasikan dan dikolaborasikan dengan para pemangku kepentingan lainnya seperti pemerintah, akademisi, media, dan komunitas masyarakat sehingga pelaksanaannya dapat lebih berkelanjutan. Kata Kunci: ESG; parekraf hijau; pembangunan berkelanjutan ABSTRACT The tourism and creative economy sectors face significant challenges related to the environmental and social impacts arising from unsustainable practices. One initiative introduced by the government to promote a sustainable economy in these sectors is the Green Tourism and Creative Economy (Green Parekraf) program. However, the Green Parekraf program has not yet been implemented optimally due to limited stakeholder awareness, inadequate infrastructure, and insufficient policy support. This study employs a normative juridical research method using statutory, conceptual, and case approaches. The findings indicate that one key strategy for realizing Green Parekraf is to encourage business actors in the tourism and creative economy sectors to adopt Environmental, Social, and Governance (ESG) governance practices. The implementation of ESG governance can serve as a means to achieve sustainable development while simultaneously enhancing corporate competitiveness, including through improved reputation, operational efficiency, and better access to capital. Furthermore, the application of ESG governance within business entities can be integrated and collaboratively implemented with other stakeholders, such as the government, academia, the media, and community groups, thereby supporting more sustainable implementation. Keywords: ESG; green parekraf; sustainable development

Optimalisasi Parekraf Hijau melalui Penerapan Tata Kelola ESG: Upaya Mewujudkan Pembangunan Berkelanjutan Sekaligus Pengembangan Daya Saing Asmara, Teguh Tresna Puja; Alifya, Tofa Waluyo
Bina Hukum Lingkungan Vol. 10 No. 2 (2026): Bina Hukum Lingkungan, Volume 10, Nomor 2, Februari 2026
Publisher : Asosiasi Pembina Hukum Lingkungan Indonesia (PHLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24970/bhl.v10i2.429

ABSTRAK Sektor pariwisata dan ekonomi kreatif menghadapi tantangan besar terkait dampak lingkungan dan sosial yang ditimbulkan oleh praktik yang tidak berkelanjutan. Salah satu upaya yang telah digagas pemerintah untuk mewujudkan ekonomi berkelanjutan di sektor tersebut adalah dengan mengeluarkan program Pariwisata dan Ekonomi Kreatif (Parekraf) Hijau. Namun program Parekraf Hijau belum berjalan secara optimal dikarenakan masih kurangnya kesadaran dari para pemangku kepentingan, infrastruktur yang belum memadai, dan kurangnya dukungan kebijakan. Metode penelitian yang digunakan yaitu yuridis normatif dengan pendekatan peraturan perundang-undangan, konseptual, dan kasus. Hasil penelitian menunjukkan bahwa salah satu upaya mewujudkan Parekraf Hijau adalah dengan mendorong para pelaku usaha di sektor pariwisata dan ekonomi kreatif untuk menerapkan tata kelola Environmental, Social, and Governance (ESG). Penerapan tata kelola ESG tersebut dapat menjadi sarana untuk mewujudkan pembangunan berkelanjutan sekaligus dapat meningkatkan daya saing badan usaha antara lain melalui peningkatan reputasi, efisiensi operasional, dan akses ke permodalan yang lebih baik. Selain itu, penerapan tata kelola ESG di badan usaha dapat diintegrasikan dan dikolaborasikan dengan para pemangku kepentingan lainnya seperti pemerintah, akademisi, media, dan komunitas masyarakat sehingga pelaksanaannya dapat lebih berkelanjutan. Kata Kunci: ESG; parekraf hijau; pembangunan berkelanjutan ABSTRACT The tourism and creative economy sectors face significant challenges related to the environmental and social impacts arising from unsustainable practices. One initiative introduced by the government to promote a sustainable economy in these sectors is the Green Tourism and Creative Economy (Green Parekraf) program. However, the Green Parekraf program has not yet been implemented optimally due to limited stakeholder awareness, inadequate infrastructure, and insufficient policy support. This study employs a normative juridical research method using statutory, conceptual, and case approaches. The findings indicate that one key strategy for realizing Green Parekraf is to encourage business actors in the tourism and creative economy sectors to adopt Environmental, Social, and Governance (ESG) governance practices. The implementation of ESG governance can serve as a means to achieve sustainable development while simultaneously enhancing corporate competitiveness, including through improved reputation, operational efficiency, and better access to capital. Furthermore, the application of ESG governance within business entities can be integrated and collaboratively implemented with other stakeholders, such as the government, academia, the media, and community groups, thereby supporting more sustainable implementation. Keywords: ESG; green parekraf; sustainable development

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