Claim Missing Document
Check
Articles

Found 10 Documents
Search

The role of FIFA World Cup Qatar 2022 brand ambassador: An analysis of Ghanim Al Muftah in promoting inclusive engagement Rizana, Aulia Holaw; Lisnarini, Naurah
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8996

Abstract

Many ways exist to promote and increase awareness of products, one of which is through collaboration with celebrities or well-known figures to become brand ambassadors. Collaboration with brand ambassadors is a form of communication carried out by a brand or event to convey messages and information to the audience regarding the content of the message. This research was conducted with the aim of understanding the role of Ghanim Al Muftah as a brand ambassador in introducing the inclusive FIFA World Cup 2022. The research method used was descriptive qualitative, employing a case study and literature review method. The results obtained in this study show that Ghanim Al Muftah's role as a brand ambassador has garnered a positive response, had a beneficial impact, and effectively conveyed awareness of the inclusivity aspect to the audience.
Therapeutic Communication in Mental Health Telemedicine Services Through the Halodoc Application Lisnarini, Naurah; Ratna Suminar, Jenny; Setianti, Yanti
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.2681

Abstract

This qualitative study explores the communication dynamics between psychologists and clients within the framework of utilising mental health services provided by Halodoc. Telemedicine has emerged as a popular alternative for individuals seeking mental health support in the digital age. Using a case study methodology, in-depth interviews were conducted with psychologists and clients who availed themselves of Halodoc’s mental health features. The findings reveal both advantages and challenges associated with communication via Halodoc. Advantages include enhanced accessibility, convenience, and privacy for clients, while challenges encompass the absence of non-verbal cues, difficulties in building rapport, and occasional technical constraints affecting session quality. This research offers valuable insights into the communication dynamics of digital mental health services, laying the groundwork for enhancing service efficacy and user experience. In conclusion, the study emphasises the need to address challenges within telemedicine platforms and continuously improve them to optimise mental health service delivery in the digital realm. Ultimately, the study contributes to advancing our understanding of communication in digital mental health services and underscores the importance of ongoing refinement in telemedicine platforms to meet the evolving needs of clients and psychologists alike.
Sosialisasi Literasi Politik Bagi Siswa SMKN 1 Pangandaran Menjelang Pemilihan Kepala Daerah 2024 Fahrudin, Atef; Lisnarini, Naurah
Wahana Dedikasi: Jurnal PkM Ilmu Kependidikan Vol. 7 No. 2 (2024): Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/wdk.v7i2.17816

Abstract

The "Compact: Communication Impact" political literacy program was held to enhance the political awareness of 12th-grade students at SMKN 1 Pangandaran ahead of the 2024 Regional Election. Political literacy is crucial to fostering quality democratic participation, especially among youth. The program included Focus Group Discussions (FGDs), debates, expert sessions, and pre- and post-tests to measure outcomes. A total of 34 students participated, aiming to improve their ability to detect hoaxes, analyze political issues, and understand their role as first-time voters. Evaluation results showed a 6.05% increase in post-test scores, indicating improved political literacy. Students also shifted from apathetic to more critical and active political attitudes. This program successfully provided relevant political knowledge and practical skills, becoming a model for future youth political literacy initiatives.
Health promotion and premarital education for Adolescents on Instagram @siapnikah_official Lisnarini, Naurah; Setianti, Yanti; Ade muhtya Gobel, Sry; Febri Erlianti Safitri, Wafiq
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.12159

Abstract

Adolescent reproductive health and marriage readiness remains a significant issue in Indonesia, where one in nine girls marry before the age of 18, often with adverse health, social and educational impacts. To address these challenges, innovative approaches are needed, including the use of social media to provide easily accessible premarital education and health promotion. This research examines the role of the Instagram account @siapnikah_official in improving adolescent health literacy and preparing young individuals for marriage through digital engagement. This research aims to explore how @siapnikah_official provides premarital education, engages its audience, and promotes health awareness among teenagers. Using a qualitative descriptive methodology, this study collected data through in-depth interviews and content analysis of the account's posts, stories, and interactive features. The findings show that @siapnikah_official effectively uses Instagram features to disseminate important health information, encourage interactive learning, and promote positive behavior change. The use of visually appealing content, easy-to-understand stories, and active audience engagement strategies have contributed significantly to its success in addressing issues such as early marriage and reproductive health literacy. However, challenges remain, particularly in measuring audience acceptance and assessing the long-term impact of its health promotion efforts. This study underscores the potential of digital platforms as tools for strategic health communication and adolescent education. This study highlights the importance of integrating social media into public health initiatives to address pressing social issues, paving the way for further research on optimizing digital interventions for sustainable outcomes.
Pemetaan penelitian komunikasi terapeutik di Indonesia melalui analisis Bibliometrik berbasis aplikasi VOSviewer Lisnarini, Naurah; Rahman, Azizul; Gobel, Sry Ade Muhtya; Saputra, Dandi
Informatio: Journal of Library and Information Science Vol 5, No 1 (2025): 2025
Publisher : Faculty of Communication, Padjadjaran University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/inf.v5i1.60271

Abstract

Therapeutic communication plays a crucial role in supporting the healing process and improving individual health, including mental health, education, and social interaction. It aims not only to exchange information but also to build empathetic relationships between healthcare providers and patients, creating a conducive environment for healing. This study maps research trends related to "therapeutic communication" in Indonesia over the past 5 years (2020-2024) through bibliometric analysis. Data was collected from Google Scholar using Publish or Perish (PoP) with specific keywords and analyzed and visualized using VOSviewer. The analysis reveals an increase in publication trends in 2023, likely due to the Covid-19 pandemic, which prompted extensive research on therapeutic communication. Increased interaction between patients and healthcare providers during the pandemic also influenced the quality of care. This study identifies five main focuses in therapeutic communication research: nursing, health, education, communication, and other fields. This study concludes that developing culturally sensitive therapeutic communication approaches and providing communication skills training for healthcare providers are crucial. This will create more inclusive and responsive healthcare services that meet community needs.
Pemberdayaan Penyandang Disabilitas melalui Program ZORA SPARKLE  (Zora Spectacular Art and Workshop With Difable Friends) Lisnarini, Naurah
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 1 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/ba0ztx42

Abstract

Penyandang disabilitas sering menghadapi tantangan besar dalam kehidupan sehari-hari, terutama dalam hal pemenuhan hak, pemberdayaan potensi, dan penerimaan di masyarakat dan industri. Meskipun memiliki keterampilan unik, mereka sering kali dipandang sebelah mata akibat stigma sosial yang berkembang, dengan anggapan bahwa jalur pendidikan formal adalah satu-satunya cara untuk mencapai kesuksesan. Di dunia industri, keterbatasan ekosistem inklusif dan kurangnya penerimaan terhadap penyandang disabilitas sebagai bagian dari Sumber Daya Manusia (SDM) turut memperburuk situasi ini. Indonesia telah menunjukkan komitmennya dalam mendukung hak penyandang disabilitas melalui Konvensi PBB dan UU Nomor 8 Tahun 2016, namun implementasi pemberdayaan mereka dalam pembangunan nasional masih terbatas. ZORA SPARKLE, sebuah program sosial yang diprakarsai oleh penerima beasiswa LPDP, bertujuan untuk merespons tantangan tersebut dengan pendekatan berbasis kekuatan, yakni dengan mengeksplorasi potensi penyandang disabilitas melalui kegiatan seni dan keterampilan. Program ini mengadopsi prinsip Community Services, Community Empowerment, dan Community Relations untuk menghubungkan penyandang disabilitas dengan masyarakat, industri, dan pemangku kebijakan. Dengan mengadakan pelatihan keterampilan, pameran karya seni, dan kegiatan inklusivitas industri, ZORA SPARKLE berusaha membangun ekosistem inklusif yang mengurangi stigma negatif dan membuka peluang kerja bagi penyandang disabilitas. Melalui kolaborasi dengan ATC Widyatama dan CIDCO, serta mencontoh inisiatif dari perusahaan multinasional, program ini diharapkan dapat meningkatkan partisipasi penyandang disabilitas di industri, serta memperkuat kemandirian ekonomi mereka.
Strategi komunikasi Politik dalam Meningkatkan Literasi dan Partisipasi Petani serta Nelayan Kabupaten Pangandaran dalam Pemilu 2024 melalui Sosialisasi Aji Sabda, Galang Ikhwan; Shinta Dewi, Evie Ariadne; Gemiharto, Ilham; Lisnarini, Naurah
Jurnal Karya untuk Masyarakat Vol. 6 No. 1 (2025): Jurnal Karya untuk Masyarakat
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/dfyahw33

Abstract

Literasi dan partisipasi politik merupakan elemen penting dalam demokrasi, namun komunitas petani dan nelayan sering kali menghadapi kesenjangan informasi yang signifikan. Artikel ini bertujuan untuk menjelaskan peran strategi komunikasi politik dalam meningkatkan partisipasi politik petani dan nelayan di Kabupaten Pangandaran menjelang Pemilu 2024, yang merupakan bagian dari upaya pemberdayaan komunitas marjinal.Pengabdian kepada Masyarakat (PkM) ini dilakukan dengan metode pendekatan partisipatif, termasuk kegiatan sosialisasi yang interaktif, forum diskusi yang mendorong keterlibatan aktif peserta, serta evaluasi melalui pre-test dan post-test untuk mengukur tingkat peningkatan pemahaman. Peserta yang terlibat terdiri dari petani dan nelayan yang menjadi kelompok sasaran utama. Hasil menunjukkan bahwa pendekatan sosialisasi komunikasi politik yang inovatif berhasil menciptakan ruang dialog yang kondusif. Sementara itu, pendidikan politik berbasis komunitas terbukti efektif dalam memberdayakan kelompok sasaran dengan meningkatkan literasi politik mereka dan memberikan pemahaman yang lebih mendalam tentang hak dan kewajiban politik. Kombinasi pendekatan ini tidak hanya meningkatkan pemahaman politik, tetapi juga memperkuat partisipasi aktif masyarakat dalam demokrasi. Partisipasi ini berpotensi menciptakan perubahan signifikan dalam cara komunitas marjinal terlibat dalam proses politik, sekaligus mendukung kualitas demokrasi lokal yang lebih inklusif dan berkeadilan.   Kata Kunci: Literasi Politik, Partisipasi Politik, Komunikasi Politik, Pendidikan Komunitas, Pemilu 2024   ABSTRACT Political literacy and participation are essential elements of democracy. However, farmer and fisher communities often face significant information gaps. This article aims to elucidate the role of political communication strategies in enhancing political participation among farmers and fishers in Pangandaran Regency ahead of the 2024 Elections, as part of efforts to empower marginalized communities.This Community Service (PkM) program was conducted using a participatory approach, encompassing interactive socialization activities, discussion forums that encouraged active participant engagement, and evaluations through pre-tests and post-tests to measure levels of understanding improvement. Participants consisted of farmers and fishers as the primary target groups. The findings indicate that innovative political communication socialization successfully created a conducive dialogue space. Furthermore, community-based political education proved effective in empowering the target groups by enhancing their political literacy and providing a deeper understanding of political rights and responsibilities. The integration of these approaches not only improved political understanding but also strengthened active community participation in democracy. This participation has the potential to drive significant changes in how marginalized communities engage in political processes, while simultaneously supporting a more inclusive and equitable quality of local democracy.   Keywords: Political Literacy, Political Participation, Political Communication, Community Education, 2024 Elections
Literasi Demokrasi bagi Petani dan Nelayan melalui Sosialisasi Pilkada Kabupaten Pangandaran 2024 Lisnarini, Naurah; Ariadne Shinta Dewi, Evie; Gemiharto, Ilham; Ikhwan Aji Sabda, Galang
MENARA RIAU Vol 19, No 1 (2025): April 2025
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v19i1.33530

Abstract

This community service project aims to evaluate the improvement in public understanding related to the 2024 Regional Head Election (Pilkada) socialization program, focusing on enhancing democratic literacy in Pangandaran Regency. The participants of this program consist of farmers and fishermen as voter groups. The program involves two speakers, a practitioner and an academician, in collaboration with the Pangandaran General Election Commission (KPU), with materials designed to improve public understanding of participation in the upcoming elections. Through the analysis of pre-test and post-test data given to 50 participants, the results show a significant increase in democratic literacy. These findings indicate that the socialization program has been effective in enhancing public understanding of democracy, particularly regarding the 2024 Pilkada. Overall, this activity emphasizes the importance of political socialization to strengthen public participation and improve the quality of future elections.
Strategi Promosi Kesehatan Digital melalui Instagram @rsmhpromkes di RSUP Dr. Mohammad Hoesin Palembang Lisnarini, Naurah; Setianti, Yanti
VJKM: Varians Jurnal Kesehatan Masyarakat Vol. 3 No. 1 (2025): Juni 2025
Publisher : Varians Statistik Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63953/vjkm.v3i1.29

Abstract

Pandemi covid membatasi kegiatan tatap muka secara langsung termasuk pelaksanaan promosi kesehatan di rumah sakit. Maka dari itu, Rumah Sakit Umum Pusat Dr. Mohammad Hoesin (RSMH) Palembang memanfaatkan media sosial Instagram @rsmhpromkes agar tetap menjangkau masyarakat. Penelitian ini bertujuan untuk menjelaskan bagaimana strategi promosi kesehatan RSMH melalui Instagram sehingga dapat menyampaikan informasi kepada pasien, keluarga pasien hingga masyarakat luas. Peneliti menggunakan metode kualitatif dengan teknik pengumpulan data melalui observasi, wawancara dengan Instalasi Promosi Kesehatan RSMH dan followers @rsmhpromkes dilengkapi dengan studi pustaka. Hasil penelitian menunjukkan bahwa Instagram digunakan untuk menyampaikan informasi layanan kesehatan, perubahan jadwal dokter, seminar daring serta edukasi kesehatan yang menjangkau pasien di luar kota. RSMH rutin mengunggah informasi tentang layanan rumah sakit yang terhubung ke website resmi dan menyelenggarakan penyuluhan kesehatan secara hybrid dan online. Selain itu, aktivitas media sosial juga melibatkan pembuatan konten video informatif, konten dance yang berisi informasi layanan serta kolaborasi dengan media TV dan radio. Namun, peneliti menemukan bahwa konten edukasi seperti infografik, poster dan video kesehatan masih jarang diunggah. Sehingga konten tersebut perlu diperbanyak lagi agar informasi kesehatan dapat diakses di media sosial tanpa bergantung pada acara tertentu. Selain itu, minimnya sumber daya manusia menjadi tantangan utama dalam pengelolaan konten secara konsisten. Peneliti merekomendasikan optimalisasi konten edukatif di Instagram dan penguatan kapasitas tim promosi kesehatan. Riset selanjutnya dapat membandingkan efektivitas promosi kesehatan antara rumah sakit pemerintah dan swasta di Palembang dan mengevaluasi media sosial mana yang paling efektif digunakan dalam promosi kesehatan.  
Strategi Media Sosial dalam Meningkatkan Kesetaraan Gender Bagi Perempuan: Analisis Wacana Kritis di Instagram @Magdaleneid Saputra, Dandi; Lisnarini, Naurah
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 9 No 2 (2023): Juni
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v9i2.12530

Abstract

Gender equality still needs to be upheld in Indonesia, considering that the country's Gender Equality Index for 2021 is only 111 and its implementation has not been impactful. The ancient belief that men are taller than women is biased. Therefore, there should be a greater emphasis on understanding and implementing gender equality regulations within the community, especially through the media utilization. This research aims to describe the role of Instagram in voicing gender equality through the @magdaleneid account. The qualitative method used is a critical paradigm that analyzes crisis discourse obtained from the @magdalne.id account. The analysis process employs Sara Mills' critical discourse analysis at the levels of words, sentences, and discourse. The study results show  results two dominant types of content published on the account: education and support for the progressive feminist movement that aims to achieve gender equality for women. The language used in this content shows affection for women, promotes appropriate education, and encourages the voicing of gender equality. The discourse level applied involves using of colors, characters, and animations that align with the message.