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All Journal JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Hikmayo: Jurnal Pengabdian Masyarakat JMMU: Jurnal Mahasiswa Manajemen dan Umum
mutiara hapsari, cinthia
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Transportation Other

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PENGARUH KUALITAS PELAYANAN DAN FASILITAS RUANG TUNGGU TERHADAP KEPUASAN PENGGUNA JASA BANDAR UDARA AJI PANGERAN TUMENGGUNG PRANOTO SAMARINDA 2024 Sri Wahyuning; mutiara hapsari, cinthia; Purnama Andri Murdapa; Jikri Nurhafidh Mulki
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 17 No. 2 (2024): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v17i2.233

Abstract

Transportation in the current era has become an inseparable need for human life, because transportation is one of the tools that connects from one region to another, and transportation is one of the things that determines the development of a country, the more sophisticated the transportation of a country, the more advanced the country is. The purpose of this study is to determine the effect of service quality and facilities on service users at APT Pranoto Samarinda Airport. The research method used is quantitative. The research population is all service users, the sample used is 100 respondents. The research data was obtained through a questionnaire analyzed using the t and f tests. The results of the study show that: Service quality affects the satisfaction of service users which has a t-count value (2.03) > t table value (1.66) and a significant level (0.04) < (0.05). Facilities do not affect the satisfaction of service users which has a t-count value (0.27) < t table (1.66) and a significant level (0.78) > (0.05). and simultaneously the variables of service quality and facilities do not affect the satisfaction of service users where the calculated f value (2.096) < f table (3.09) and the level of significance (0.129) > (0.05).
PENTINGNYA DIGITAL MARKETING UNTUK GENERASI MUDA DAN PELAKU UMKM Mutiara Hapsari, Cinthia; Herman Wahyu Dwi Maelana; Khoiri Najib; Prihartanto Eko Wibowo; Mohammad Sholikin
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol. 3 No. 2 (2024): HIKMAYO : JURNAL PENGABDIAN MASYARAKAT
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v3i2.226

Abstract

Perubahan sistem pemasaran dari tradisional menjadi digital marketing untuk menghadapi era 5.0 memaksakan pihak UMKM untuk melakukan perubahan dalam sistem pemasaran produknya melalui media sosial. Berdasarkan hal tersebut masih banyak pelaku UMKM yang belum memahami digital marketing. Untuk itu, tujuan kegiatan abdimas ini memberikan pengetahuan dan pelatihan bagi generasi muda dan UMKM tentang digital marketing bagi pemasaran dengan memanfaatkan media sosial. Metode kegiatan abdimas yakni ceramah, diskusi dan pelatihan secara langsung kepada pelaku UMKM. Peserta abdimas yakni para pelaku UMKM dan generasi muda di Kelurahan Triwidadi Kapanewon Pajangan kabupaten Bantul dengan kriteria belum mengetahui sistem digital marketing untuk pemasaran. Hasil dari abdimas yakni peserta mendapatkan tambahan ilmu dan pengetahuan mengenai digital marketing mulai dari pengertian, jenis, dan pemanfaatannya bagi pemasaran produk UMKM dan peserta dapat membuat konten dan caption sebagai pendukung postingan gambar/foto/video produk dalam yang akan dipasorog di whatshap, tiktok dan akun Instagram yang memiliki sifat persuasif. Kata-kata kunci: Digital Marketing, Konten, Caption
Analisis Pelayanan Check-In Counter Maskapai Wings Air Kepada Penumpang Di Bandar Udara Muhammad Salahuddin Bima Ratnah Wati, Siti; Mutiara Hapsari, Cinthia
JMMU: JURNAL MAHASISWA MANAJEMEN DAN UMUM Vol. 1 No. 1 (2024): JMMU: Jurnal Mahasiswa Manajemen dan Umum
Publisher : LPPM AKADEMI MANAJEMEN ADMINISTRASI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/jmmu.v1i1.198

Abstract

Air transportation is a vital sector for the Indonesian economy, considering the thousands of islands spread from Sabang to Merauke. Sustainable development of air transport by the government, including increasing customer satisfaction, is essential. Sultan Muhammad Salahuddin Bima Airport in NTB only serves domestic flights and is an important hub on Sumbawa Island. Wings Air, operating since 2003, focuses on domestic flights with several international routes. This research evaluates Wings Air's check-in counter service at Sultan Muhammad Salahuddin Bima Airport, with a focus on factors that influence passenger satisfaction. Data was collected through observation, interviews and literature study. It was found that Wings Air's check-in counter service was quite good but still faced several obstacles, such as system delays and lack of officer time discipline. These obstacles result in queues building up and stress for passengers. The research conclusions show the need for improvements in check-in counter services to increase efficiency and passenger satisfaction. Implementation of stricter procedures and further training for check-in officers is recommended so that services can be improved optimally. Keywords: Service, Check In, Satisfaction
Co-Authors Herman Wahyu Dwi Maelana Jikri Nurhafidh Mulki Khoiri Najib Mohammad Sholikin Prihartanto Eko Wibowo Purnama Andri Murdapa Ratnah Wati, Siti Sri Wahyuning