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All Journal Economic Education and Entrepreneurship Journal Journal of Artificial Intelligence and Digital Business
Oktaviani, Leny Kurnia
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences

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Creativity on Student’s Entrepreneurial Intention: The Moderating Effect in The Theory of Planned Behavior Oktaviani, Leny Kurnia; Noviani, Leny
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine the effects of Creativity, Entrepreneurial Attitude (EA), Perceived Behavioral Control (PBC), and Subjective Norms (SN) on Entrepreneurial Intention (EI), moderation of creativity in the influence of EA, PBC, and SN on Entrepreneurial Intention (EI), and the effect of Entrepreneurial Self-Efficacy (ESE) on PBC in active students at Sebelas Maret University, Surakarta. This research is quantitative. The sample in this research consisted of 381 active students at Sebelas Maret University, Surakarta, who were currently taking or had previously taken entrepreneurship courses. Data collection was conducted using a questionnaire distributed via Google Forms. Primary data were analyzed using Structural Equation Modeling (SEM). The results show that Creativity, EA, PBC, and SN positively and significantly affect EI. Creativity can strengthen the effect of PBC on EI. However, not on EA and SN, and ESE has a positive and significant effect on PBC in students at Sebelas Maret University, Surakarta. Entrepreneurship education implemented in higher education should focus on developing the three components of the Theory of Planned Behavior and student creativity.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.251-259 
Hijau adalah Masa Depan: Kewirausahaan Hijau Menyongsong SDGs Melalui Analisis Bibliometrik Oktaviani, Leny Kurnia; Hidayat, Rahmad Wahyu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1369

Abstract

Kewirausahaan hijau dapat menjadi suatu alternatif solusi untuk menyongsong salah satu program Sustainable Development Goals (SDGs) atau tujuan pembangunan berkelanjutan tahun 2030 dengan adanya peningkatan minat terhadap pertumbuhan hijau atau pertumbuhan berkelanjutan yang ramah lingkungan. Kewirausahaan hijau berkontribusi pada penciptaan lapangan kerja yang layak dan pertumbuhan ekonomi yang berkelanjutan Terdapat peningkatan minat terhadap pertumbuhan hijau atau pertumbuhan berkelanjutan yang ramah lingkungan. Penelitian ini memanfaatkan analisis bibliometrik untuk mengatasi kesenjangan ini dan mengumpulkan data dari database SCOPUS selama periode 10 tahun, yaitu 2015 hingga 2024. Penelitian ini bertujuan untuk mengeksplorasi perkembangan literatur mengenai kewirausahaan hijau melalui pendekatan analisis bibliometrik. Analisis ini memberikan gambaran kuantitatif terhadap tren, kesenjangan, dan peluang dalam studi terkait kewirausahaan hijau untuk menyongsong kewirausahaan keberlanjutan. Tren penelitian kewirausahaan hijau divisualisasikan berbantuan software VOSviewer. Hasil penelitian menunjukkan bahwa tren penelitian kewiruausahaan hijau selalu mengalami peningkatan dari tahun ke tahun. Terdapat 9 kluster dengan 77 item, yaitu kluster 1 (15 item), kluster 2 (14 item), kluster 3 (10 item), kluster 4 (10 item), kluster 5 (8 item), kluster 6 (8 item), kluster 7 (5 item), kluster 8 (4 item), dan kluster 9 (3 item). il analisis didapatkan bahwa tren penelitian kewirausahaan hijau mengalami peningkatan yang cukup signifikan dari periode 10 tahun terakhir (2015-2024).
Creativity on Student’s Entrepreneurial Intention: The Moderating Effect in The Theory of Planned Behavior Oktaviani, Leny Kurnia; Noviani, Leny
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine the effects of Creativity, Entrepreneurial Attitude (EA), Perceived Behavioral Control (PBC), and Subjective Norms (SN) on Entrepreneurial Intention (EI), moderation of creativity in the influence of EA, PBC, and SN on Entrepreneurial Intention (EI), and the effect of Entrepreneurial Self-Efficacy (ESE) on PBC in active students at Sebelas Maret University, Surakarta. This research is quantitative. The sample in this research consisted of 381 active students at Sebelas Maret University, Surakarta, who were currently taking or had previously taken entrepreneurship courses. Data collection was conducted using a questionnaire distributed via Google Forms. Primary data were analyzed using Structural Equation Modeling (SEM). The results show that Creativity, EA, PBC, and SN positively and significantly affect EI. Creativity can strengthen the effect of PBC on EI. However, not on EA and SN, and ESE has a positive and significant effect on PBC in students at Sebelas Maret University, Surakarta. Entrepreneurship education implemented in higher education should focus on developing the three components of the Theory of Planned Behavior and student creativity.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.251-259 
Co-Authors Hidayat, Rahmad Wahyu Leny Noviani