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All Journal Jurnal Manajemen Journal of Research and Publication Innovation Jurnal Ilmiah Ekonomi dan Manajemen Journal of Advanced Research in Social Sciences and Humanities
Anah Furyanah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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PENGARUH PROMOSI MEDIA SOSIAL INSTAGRAM DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI COFFEE BEAN & TEA LIFE TRANS STUDIO MALL CIBUBUR KOTA DEPOK Novi Dwi Handayani; Anah Furyanah
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was to determine the effect of the Social Media Instagram Promotion and Brand Image on the Buying Decision at Trans Studio Mall Cibubur Kota Depok. The research method used is descriptive quantitative by using a questionnaire measuring tool. The population in this study were all visitors to Coffee Bean & Tea Life Trans Studio Mall Cibubur, Depok City. The sampling technique used is purposive sampling, which involves selecting subjects who are at the most advantageous location or in the best position to provide the required information. Testing method in this research are validity test, reliability test, classical assumption test, hypothesis testing (t-test and F-test), correlation of coefficient test, and coefficient of determination test with SPSS version 25 program. The result of the research is that the Social Media Instagram Promotion partially have a significant effect on Buying Decision. Based on the results of the partial test (t-test), the Social Media Instagram Promotion variable with a value of t-count > t-table is 5,341 > 1,984 with a significant value of 0.000 < 0.05. Brand Image partially have a significant effect on Buying Decision. Based on the result of the partial test (t-test), the Brand Image variable with a t-count value of 6,706 > t-table 1,984 with a significant value of 0.000 < 0.05. Social Media Instagram Promotion and Brand Image simultaneously have a significant effect on Buying Decision, based on the result of F-test that F-count (31,467) > F-table (3.09) and the significant value is 0.000 < 0.05. Based on the coefficient of determination test, R Square 0,394 that the contribution of the variable Brand Image and Store Atmosphere to Buying Decision is 39,4%, while the remaining 60,6% is influenced by other variables not used in this research.
Driving Innovation in Tourism Workplaces: The Impact of Leadership, Motivation, and Satisfaction on Employee Behavior Fauzia Septiani; Anah Furyanah; Fadhoilus shof
Journal of Advanced Research in Social Sciences and Humanities Volume 9, Issue 2, June 2024
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-09-2024-0204

Abstract

Aim: This study examines the effect of transformational leadership, work motivation, and job satisfaction on innovative work behavior. Methodology: The questionnaire was given online using Google Forms and was conducted using a quantitative approach with a sampling technique using accidental sampling. The population in this study was 263, and the sample used was 170 respondents from employees in the hotel sector in Banyumas, Indonesia. This study used SEM-PLS to analyze the data. Findings: The results showed that transformational leadership did not directly affect innovative behavior, but work motivation and job satisfaction affected IWB. Implications/Novel Contribution: Study is unique in methodology and context where studies on innovative work behavior are scarce in similar settings. Innovative work behavior still needs to be considered and improved with satisfaction and motivation elements of job in general and especially in the service sector in Wonosobo, Indonesia. Recommendations are provided along with future directions.
A Dual Mediation Model of Turnover Intention among Nurses: Evidence from Work-Related and Organizational Factors Anah Furyanah; Cucu Sulastri
Journal of Advanced Research in Social Sciences and Humanities Volume 8, Issue 4, December 2023
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-08-2023-0403

Abstract

Aim: In addition to examining the mediating impacts of organizational commitment and The Joy of Working as a Nurse. This study examines the effects of workload, job stress, and work-life balance on nurses’ intentions to quit their positions. Methodology: This survey involved 194 nurses from Category C hospitals in Surabaya, Indonesia, with a total of 130 replies. Convenience sampling was the method employed, with a maximum quota established for each facility. Consequently, A final total sample of 130 people responded to the survey. Findings: The computation analysis’s findings demonstrate that job satisfaction, workload, and stress all positively but marginally influence turnover intention. Job satisfaction is positively but marginally impacted by job stress. Workload has a slight but positive impact on turnover intention. The results of the mediation show that workload and intention to leave cannot be mediated by the relationship between job stress and job satisfaction. According to the study’s findings, severe stress and burden would lower job satisfaction but won’t be able to considerably lower the intention to leave. Furthermore, the analysis’s findings demonstrate that organizational commitment significantly reduces turnover intention, Organizational commitment is strongly and positively influenced by quality of work life, while turnover intentions are negatively but not significantly influenced. This suggests that the relationship between nurses’ turnover intentions and quality of work life is somewhat mediated by organizational commitment. Implications/Novel Contribution: Not only filled the prominent research gap in novel setting, the study brings key policy recommendations and future research directions for scholars in the field.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Di Digimap Sogo Kota Kasablanka Rizky Malik Pebrianto; Anah Furyanah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8800

Abstract

 This study aims to determine the effect of price and promotion on purchasing decisions at Digimap Sogo Kota Kasablanka, both partially and simultaneously. This type of research uses an associative quantitative method. The sampling technique uses random sampling with the Slovin technique, so that 97 consumers were obtained as respondents. The results of the analysis show that the Price value partially has a positive but insignificant effect on purchasing decisions. This is evidenced by the t-count value = 1.071 <t table 2.366 with a significance of 0.287> 0.05. Thus, H0H_0H0 is accepted and HaH_aHa is rejected, meaning that there is no significant effect between Price (X₁) on Purchasing Decisions (Y) at Digimap Sogo Kota Kasablanka. Promotion partially has a positive and significant effect on purchasing decisions. This is evidenced by the t-count value of 7.348> 2.366 and a significance of 0.000 <0.01. Thus, H0H_0H0 is rejected and HaH_aHa is accepted, meaning that there is a positive and significant influence between Promotion (X₂) on Purchasing Decisions (Y) at Digimap Sogo Kota Kasablanka. Price and promotion simultaneously have a positive and significant influence on purchasing decisions. This is evidenced by the Fcount value of 73.257> Ftable 3.94 at a significance level of 0.05 with a degree of freedom of the numerator (df1) of 1 and the denominator (df2) of 94. In addition, the significance value of 0.000 <0.01 also indicates that Ho is rejected and Ha is accepted. The Adjusted R2 value of 0.601 indicates that price and promotion contribute 60.1% to purchasing decisions, while the remaining 39.9% is influenced by other variables not studied.  
Pengaruh Lingkungan Kerja Non Fisik dan Coaching terhadap Kinerja Karyawan PT Graha Layar Prima CGV Grand Indonesia Jakarta Pusat Alfi Muhammad Dzikri; Anah Furyanah
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.6880

Abstract

This study aims to examine the influence of non-physical work environment and coaching on employee performance at PT. Graha Layar Prima (CGV) Grand Indonesia, Central Jakarta. The focus of this research is based on the importance of non-physical work environment aspects such as interpersonal relationships, communication, emotional support, social skills, and organizational culture, as well as coaching factors including change, concern, learning, and relationship, which are assumed to improve employee performance. The research method used is quantitative with a descriptive-analytic approach. Primary data were collected through questionnaires distributed to 70 respondents, while data analysis was conducted using multiple linear regression with the assistance of SPSS. The results indicate that the non-physical work environment has a positive and significant effect on employee performance, as does coaching, which also positively and significantly affects employee performance. Simultaneously, the non-physical work environment and coaching have a significant effect on employee performance. This is evidenced by the F-test value of 77.365, which is greater than the F-table value of 3.1337, with a coefficient of determination (R²) of 0.698. This means that 69.8% of the variation in employee performance can be explained by both variables, while the remaining 30.2% is influenced by other factors outside the scope of this study. Thus, creating a conducive non-physical work environment and implementing effective coaching are proven to enhance employee performance at PT. Graha Layar Prima.
Co-Authors Alfi Muhammad Dzikri Cucu Sulastri Fadhoilus shof Fauzia Septiani Novi Dwi Handayani Rizky Malik Pebrianto