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All Journal Journal of Research and Publication Innovation Journal of Advanced Research in Social Sciences and Humanities
Anah Furyanah
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Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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PENGARUH PROMOSI MEDIA SOSIAL INSTAGRAM DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI COFFEE BEAN & TEA LIFE TRANS STUDIO MALL CIBUBUR KOTA DEPOK Novi Dwi Handayani; Anah Furyanah
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was to determine the effect of the Social Media Instagram Promotion and Brand Image on the Buying Decision at Trans Studio Mall Cibubur Kota Depok. The research method used is descriptive quantitative by using a questionnaire measuring tool. The population in this study were all visitors to Coffee Bean & Tea Life Trans Studio Mall Cibubur, Depok City. The sampling technique used is purposive sampling, which involves selecting subjects who are at the most advantageous location or in the best position to provide the required information. Testing method in this research are validity test, reliability test, classical assumption test, hypothesis testing (t-test and F-test), correlation of coefficient test, and coefficient of determination test with SPSS version 25 program. The result of the research is that the Social Media Instagram Promotion partially have a significant effect on Buying Decision. Based on the results of the partial test (t-test), the Social Media Instagram Promotion variable with a value of t-count > t-table is 5,341 > 1,984 with a significant value of 0.000 < 0.05. Brand Image partially have a significant effect on Buying Decision. Based on the result of the partial test (t-test), the Brand Image variable with a t-count value of 6,706 > t-table 1,984 with a significant value of 0.000 < 0.05. Social Media Instagram Promotion and Brand Image simultaneously have a significant effect on Buying Decision, based on the result of F-test that F-count (31,467) > F-table (3.09) and the significant value is 0.000 < 0.05. Based on the coefficient of determination test, R Square 0,394 that the contribution of the variable Brand Image and Store Atmosphere to Buying Decision is 39,4%, while the remaining 60,6% is influenced by other variables not used in this research.
Driving Innovation in Tourism Workplaces: The Impact of Leadership, Motivation, and Satisfaction on Employee Behavior Fauzia Septiani; Anah Furyanah; Fadhoilus shof
Journal of Advanced Research in Social Sciences and Humanities Vol. 9 No. 2 (2024): JARSSH
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-09-2024-0204

Abstract

Aim: This study examines the effect of transformational leadership, work motivation, and job satisfaction on innovative work behavior.Methodology: The questionnaire was given online using Google Forms and was conducted using a quantitative approach with a sampling technique using accidental sampling. The population in this study was 263, and the sample used was 170 respondents from employees in the hotel sector in Banyumas. This study used SEM-PLS to analyze the data.Findings: The results showed that transformational leadership did not directly affect innovative behavior, but work motivation and job satisfaction affected IWB.Implications/Novel Contribution: Innovative work behavior still needs to be considered and improved, especially in the service sector in Wonosobo, Indonesia.
A Dual Mediation Model of Turnover Intention among Nurses: Evidence from Work-Related and Organizational Factors Anah Furyanah; Cucu Sulastri
Journal of Advanced Research in Social Sciences and Humanities Vol. 8 No. 4 (2023): JARSSH
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-08-2023-0403

Abstract

Aim: In addition to examining the mediating impacts of organizational commitment and The Joy of Working as a Nurse at a Type C Hospital in Surabaya, this study examines the effects of workload, job stress, and work-life balance on nurses’ intentions to quit their positions.Methodology: This survey involved 194 nurses from Category C hospitals in Surabaya, with a total of 130 replies. Convenience sampling was the method employed, with a maximum quota established for each facility. Consequently, A total of 130 people responded to the survey. There were 32 male nurses and 98 female nurses, most of whom were between 25 and 30 years old. were gathered from the sampling.Findings: TThe computation analysis’s findings demonstrate that job satisfaction, workload, and stress all positively but marginally influence turnover intention. Job satisfaction is positively but marginally impacted by job stress. Workload has a slight but positive impact on turnover intention. The results of the mediation show that workload and intention to leave cannot be mediated by the relationship between job stress and job satisfaction.. According to the study’s findings, severe stress and burden would lower job satisfaction but won’t be able to considerably lower the intention to leave. Furthermore, the analysis’s findings demonstrate that organizational commitment significantly reduces turnover intention, Organizational commitment is strongly and positively influenced by quality of work life, while turnover intentions are negatively but not significantly influenced. This suggests that the relationship between nurses’ turnover intentions and quality of work life is somewhat mediated by organizational commitment.
Co-Authors Cucu Sulastri Fadhoilus shof Fauzia Septiani Novi Dwi Handayani