Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Research and Publication Innovation Jurnal Ilmiah Ekonomi dan Manajemen
Anah Furyanah
Unknown Affiliation
Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH PROMOSI MEDIA SOSIAL INSTAGRAM DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI COFFEE BEAN & TEA LIFE TRANS STUDIO MALL CIBUBUR KOTA DEPOK Novi Dwi Handayani; Anah Furyanah
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was to determine the effect of the Social Media Instagram Promotion and Brand Image on the Buying Decision at Trans Studio Mall Cibubur Kota Depok. The research method used is descriptive quantitative by using a questionnaire measuring tool. The population in this study were all visitors to Coffee Bean & Tea Life Trans Studio Mall Cibubur, Depok City. The sampling technique used is purposive sampling, which involves selecting subjects who are at the most advantageous location or in the best position to provide the required information. Testing method in this research are validity test, reliability test, classical assumption test, hypothesis testing (t-test and F-test), correlation of coefficient test, and coefficient of determination test with SPSS version 25 program. The result of the research is that the Social Media Instagram Promotion partially have a significant effect on Buying Decision. Based on the results of the partial test (t-test), the Social Media Instagram Promotion variable with a value of t-count > t-table is 5,341 > 1,984 with a significant value of 0.000 < 0.05. Brand Image partially have a significant effect on Buying Decision. Based on the result of the partial test (t-test), the Brand Image variable with a t-count value of 6,706 > t-table 1,984 with a significant value of 0.000 < 0.05. Social Media Instagram Promotion and Brand Image simultaneously have a significant effect on Buying Decision, based on the result of F-test that F-count (31,467) > F-table (3.09) and the significant value is 0.000 < 0.05. Based on the coefficient of determination test, R Square 0,394 that the contribution of the variable Brand Image and Store Atmosphere to Buying Decision is 39,4%, while the remaining 60,6% is influenced by other variables not used in this research.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Di Digimap Sogo Kota Kasablanka Rizky Malik Pebrianto; Anah Furyanah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8800

Abstract

 This study aims to determine the effect of price and promotion on purchasing decisions at Digimap Sogo Kota Kasablanka, both partially and simultaneously. This type of research uses an associative quantitative method. The sampling technique uses random sampling with the Slovin technique, so that 97 consumers were obtained as respondents. The results of the analysis show that the Price value partially has a positive but insignificant effect on purchasing decisions. This is evidenced by the t-count value = 1.071 <t table 2.366 with a significance of 0.287> 0.05. Thus, H0H_0H0 is accepted and HaH_aHa is rejected, meaning that there is no significant effect between Price (X₁) on Purchasing Decisions (Y) at Digimap Sogo Kota Kasablanka. Promotion partially has a positive and significant effect on purchasing decisions. This is evidenced by the t-count value of 7.348> 2.366 and a significance of 0.000 <0.01. Thus, H0H_0H0 is rejected and HaH_aHa is accepted, meaning that there is a positive and significant influence between Promotion (X₂) on Purchasing Decisions (Y) at Digimap Sogo Kota Kasablanka. Price and promotion simultaneously have a positive and significant influence on purchasing decisions. This is evidenced by the Fcount value of 73.257> Ftable 3.94 at a significance level of 0.05 with a degree of freedom of the numerator (df1) of 1 and the denominator (df2) of 94. In addition, the significance value of 0.000 <0.01 also indicates that Ho is rejected and Ha is accepted. The Adjusted R2 value of 0.601 indicates that price and promotion contribute 60.1% to purchasing decisions, while the remaining 39.9% is influenced by other variables not studied.  
Co-Authors Novi Dwi Handayani Rizky Malik Pebrianto