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All Journal Jurnal Manajemen Bisnis dan Kewirausahaan
Aini, Safira Nur
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Decision Sciences, Operations Research & Management

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The Effect Of E-Service Quality on Purchase Decisions with Consumer Trust as a Mediating Variable Aini, Safira Nur; Juliati, Ratih; Putri, Viajeng Purnama
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 4 (2024): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i4.36843

Abstract

This research was conducted on Grosir Asemka consumers who made purchases through the Shopee marketplace, with the aim of the study to determine: the effect of e-service quality on purchasing decisions, es-service quality on consumer trust, consumer trust in purchasing decisions and e-service quality on purchasing decisions through consumer trust. This research uses the SPSS 25 for Windows Program tool, and uses 125 respondents. The results of this study are as follows: e-service quality has a positive and significant effect on purchasing decisions, e-service quality has a positive and significant effect on consumer trust, consumer trust has a positive and significant effect on purchasing decisions, and consumer trust has a mediating role in the relationship between e-service quality and purchasing decisions.
Co-Authors Juliati, Ratih Viajeng Purnama Putri