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All Journal Jurnal Manajemen Bisnis Reswara: Jurnal Pengabdian Kepada Masyarakat ALMUJTAMAE: Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Economic and Social Empowerment Business Innovation Management and Entrepreneurship Journal
Juliati, Ratih
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Inovasi Kreatif Untuk Meningkatkan Pengembangan Usaha Jajan Cimoet Boedirochminarni, Arfida; Juliati, Ratih; Jatmiko, Rohmat
JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT Vol. 3 No. 2 (2023): JOURNAL OF ECONOMIC AND SOCIAL EMPOWERMENT
Publisher : Program Studi Ekonomi Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/joesment.v3i1.25216

Abstract

Penelitian ini membahas kontribusi UMKM kreatif di Desa Klampok Kasri, khususnya dalam usaha jajan cimoet. Desa tersebut memiliki kelompok usaha makanan seperti warung makan dan pembuatan kue. Tujuan penelitian ini adalah mengungkap manfaat positif pemberdayaan kearifan lokal melalui pengembangan usaha jajan cimoet yang dikelola oleh Ibu Umiati.Metode penelitian yang digunakan adalah wawancara, kuesioner, dokumentasi, dan observasi. Hasil penelitian menunjukkan kontribusi signifikan usaha jajan cimoet dalam pemberdayaan kearifan lokal dan peningkatan konsumsi rumah tangga. Namun, usaha ini menghadapi tantangan dalam packaging, pemasaran online, peningkatan mutu, pengolahan, serta pembukuan sederhana.Untuk mengatasi tantangan tersebut, dilakukan pelatihan teknologi pengemasan yang menarik loyalitas pelanggan serta pembukuan sederhana yang mendukung pembiayaan perbankan. Penelitian ini memberikan rekomendasi untuk mendukung UMKM kreatif dalam mengembangkan usaha jajan cimoet dengan memanfaatkan media sosial sebagai sarana pemasaran
The Effect of Brand Image on Purchase Decision of Scarlett Cosmetics Mediated by Brand Ambassador Putri, Galih Widya; Juliati, Ratih; Fitriasari, Fika
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 4 (2023): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i4.29294

Abstract

This study aims to determine and analyze the influence of brand image on purchasing decisions mediated by brand ambassadors. This research was conducted at the official Scarlett cosmetic store located in Malang City totaling 120 respondents. This study uses a non-probability sampling technique with purposive sampling. Data collection techniques using a questionnaire and analyzed with Smart-PLS. This study found that brand image has a positive and significant effect on purchasing decisions, brand ambassadors have a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on brand ambassadors and brand ambassadors mediate brand image on purchasing decisions.
The Influence of Service Quality, Price, and Electronic Word of Mouth on Visit Intention Syaharani, Rosalina Putri; Juliati, Ratih; Hilmi, Luqman Dzul
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 2 (2024): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i2.29491

Abstract

The purpose of this study was to examine and analyze the effect of Service Quality, Price, and Electronic Word of Mouth on Visit Intention (a study of potential tourists at Selecta Recreation Park). The population in this study was someone who had never visited Selecta Recreation Park, with a sample of 200 respondents. The characteristics of the respondents are prospective tourists who are in Malang Raya and have never visited Selecta Recreation Park but know Selecta Recreation Park from Social Media Instagram, aged 17-40 years. The sampling technique uses purposive sampling. This research was conducted from June to July 2023 by distributing online questionnaires via Google Form. Data analysis techniques using multiple linear regression, t test, and dominant test. The results of this study conclude that Service Quality, Price, and Electronic Word of Mouth (E-WOM) have a positive and significant effect on Visit Intention. E-WOM has a dominant influence on Visit Intention.
Literasi Keuangan Syariah Bagi Siswa SMP 5 Muhammadiyah Pagak Kabupaten Malang Hariyani, Happy Febrina; Boedirochminarni, Arfida; Juliati, Ratih
ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): Agustus
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/almujtamae.v4i2.14359

Abstract

Program pengabdian ini bertujuan untuk meningkatkan literasi keuangan bagi generasi muda yang ada di lingkungan SMP 05 Muhammadiyah Pagak, Kabupaten Malang. Program ini berhasil dilaksanakan dengan sukses, melibatkan kegiatan literasi keuangan syariah, perencanaan keuangan syariah dan pelatihan transaksi menggunakan Qris. Keberagaman geografis, demografis, sosial, budaya, dan keagamaan di SMP 5 Muhammadiyah Pagak menjadi tantangan tersendiri bagi pelaksanaan program. Namun, metode pelaksanaan yang terencana dan responsif terhadap kendala, serta dukungan dari guru dan staf sekolah, berhasil membantu program mencapai tujuannya. Hasil program menunjukkan bahwa kesadaran siswa terhadap kegiatan keagamaan di sekolah meningkat. Program literasi keuangan juga memberikan manfaat signifikan dengan siswa-siswi terlibat aktif dalam kegiatan tersebut. Koordinasi dengan pihak sekolah serta dukungan internal dan eksternal menjadi bagian penting dalam kesuksesan pelaksanaan program Pengabdian Masyarakat.
The Relationship of E-WOM, Brand Ambassador to Buying Interest, and Brand Image as Mediation Variables Diana, Nur; Juliati, Ratih; Handayanto, Eko
Business Innovation Management and Entrepreneurship Journal Vol. 3 No. 01 (2024): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v3i01.27673

Abstract

The cosmetics industry in Indonesia continues to develop well, especially with the increasing demand for beauty products. This research was conducted to analyze and prove whether E-WOM and Brand Ambassadors influence Buying Interest with Brand Image as a mediating variable for Wardah cosmetic products at the University of Muhammadiyah Malang. This type of research uses a quantitative approach and uses primary data. Data was collected using a questionnaire of 160 respondents. The gathered data is subsequently analyzed using the Structural Equation Model - Partial Least Square (SEM-PLS) technique. The study's results prove that E-WOM, Brand Ambassador, and Brand Image significantly affect Buying Interest. In contrast, E-WOM and brand ambassadors positively and significantly affect brand image, which acts as a mediator. The Company must leverage these factors to improve its brand image and drive consumer purchasing decisions.
Destination Image as Mediation: Factors Affecting Customer Satisfaction in the Natuna Food Industry Samara, Emil; Ulum, Ihyaul; Juliati, Ratih
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 02 (2023): OCTOBER
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i02.27963

Abstract

Customer satisfaction is an essential factor related to a person's assessment of a product and the main topic of the food industry. This study analyzes the influence of product quality, price, and tourist destination variables on customer satisfaction through destination image as mediation. The sampling technique for this research is a non-probability sampling technique by accidental sampling. The characteristics of the sample respondents in this study were those who had visited and consumed Natuna culinary specialties twice at the Tanjung Beach Tourism Object in Northeast Bunguran District. Data collection was carried out by distributing questionnaires directly to the research object. The sample in the study amounted to 200 respondents. The data analysis method uses Structural Equation Modeling with the AMOS program. The results show that product quality, price, tourist destinations, and destination image affect customer satisfaction. Destination image can mediate tourist destinations on customer satisfaction. Meanwhile, destination image does not judge the impact of price and product quality on customer satisfaction.
The Impact of E-Service Quality on E-Loyalty among Indonesian Sharia Bank Customers Using BSI Mobile through the Mediation of E-Trust and E-Satisfaction Weningtyas, Hesti; Marsudi, Marsudi; Juliati, Ratih
Business Innovation Management and Entrepreneurship Journal Vol. 3 No. 02 (2024): OCTOBER
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v3i02.31187

Abstract

Nowadays, electronic services are common in all industries, including banking. Electronic services are one of the most essential ways to build loyalty among bank customers. The goal of this study is to look at how e-service quality influences e-loyalty in Bank Syariah Indonesia clients who utilize BSI Mobile, with e-trust and e-satisfaction serving as mediators. Using a purposive sampling technique, the population of this study was made up of active BSI Mobile users for at least six months. Three hundred people qualified for the study’s sample. This study’s data was analyzed using SEM-PLS. According to the findings, e-loyalty is positively and significantly influenced by e-service quality. E-trust and e-satisfaction have a significant impact on loyalty as well. Furthermore, e-trust and e-satisfaction are strongly influenced by e-service quality. E-trust and e-satisfaction serve as intermediaries between e-service quality and e-loyalty. In the future, researchers may do analogous studies by developing fresh viewpoints on the quality of e-service, particularly those relating to Islamic services, and by integrating interview techniques to probe deeper into the information source data.
The Effect Of E-Service Quality on Purchase Decisions with Consumer Trust as a Mediating Variable Aini, Safira Nur; Juliati, Ratih; Putri, Viajeng Purnama
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 4 (2024): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i4.36843

Abstract

This research was conducted on Grosir Asemka consumers who made purchases through the Shopee marketplace, with the aim of the study to determine: the effect of e-service quality on purchasing decisions, es-service quality on consumer trust, consumer trust in purchasing decisions and e-service quality on purchasing decisions through consumer trust. This research uses the SPSS 25 for Windows Program tool, and uses 125 respondents. The results of this study are as follows: e-service quality has a positive and significant effect on purchasing decisions, e-service quality has a positive and significant effect on consumer trust, consumer trust has a positive and significant effect on purchasing decisions, and consumer trust has a mediating role in the relationship between e-service quality and purchasing decisions.
PENDAMPINGAN USAHA PERMEN JELLY DI MASA PANDEMI MELALUI INOVASI KEMASAN DAN OPTIMALISASI MEDIA PEMASARAN BERBASIS E- COMMERCE Boedirochminarni, Arfida; Juliati, Ratih; Hariyani, Happy Febrina
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i2.1548

Abstract

Inovasi dan pemasaran suatu produk merupakan prioritas bagi kemajuan suatu bisnis. Salah satu produk unggulan UMKM Kreatif Klampok Kasri adalah permen jelly yang menjadi salah satu potensi agar pendapatan anggota UMKM meningkat. Akan tetapi, pandemi COVID-19 berdampak negatif pada volume penjualan bisnis permen jelly. Selain itu, kendala yang dihadapi dalam mengembangkan produknya yaitu pemasaran produk yang terbatas dimana kemasan produk kurang menarik serta memiliki harga jual yang kurang bersaing. Agar penjualan dapat meningkat dan konsumen lebih tertarik terhadap produk permen jelly, maka diperlukan sebuah inovasi dan perluasan pemasaran. Pembuatan desain logo merk dan kemasan yang lebih menarik dilakukan sebagai bentuk inovasi dalam segi packaging. Kemudian, perluasan pemasaran dilakukan dengan memberikan edukasi terkait digital marketing. Metode yang dilaksanakan dalam pengabdian ini adalah sosialisasi dan pendampingan langsung untuk mengadopsi inovasi dan teknis pemasaran digital.
The Effect of Workload, Work Stress, Autocratic Leadership Style On Employee Satisfaction (Study at PT. Angkasa Pura Administrative Division of I Gusti Ngurah Rai Airport Branch Office Denpasar Bali) Juliati, Ratih; Aprillian Zulfiqar. P, Anas; Shafiraa, Ratya
Manajemen Bisnis Vol. 14 No. 02 (2024): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v14i02.41997

Abstract

This study aims to analyze the influence of workload, work stress, and autocratic leadership style on employee job satisfaction at PT Angkasa Pura, I Gusti Ngurah Rai Airport Branch Office. Utilizing a quantitative approach, this research involved 53 employees from the Administration division as the sample. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS software. The study also included instrument validity testing, classical assumption testing, and hypothesis testing. The results indicate that workload, work stress, and autocratic leadership style have a significant and positive impact on job satisfaction. Employees' ability to manage high workloads contributes to increased satisfaction. Effective work stress management further enhances job satisfaction. Additionally, the implementation of an appropriate autocratic leadership style positively influences employees' overall job satisfaction.
Co-Authors Aini, Safira Nur Aprillian Zulfiqar. P, Anas Arfida Boedirochminarni Eko Handayanto Fika Fitriasari Happy Febrina Hariyani Ihyaul Ulum Jatmiko, Rohmat Luqman Dzul Hilmi Marsudi Marsudi Nur Diana Nurul, Mohamad Putri, Galih Widya Risky Angga Pramuja Samara, Emil Shafiraa, Ratya Sujono Sujono, Sujono Syaharani, Rosalina Putri Viajeng Purnama Putri Weningtyas, Hesti