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All Journal Jurnal Manajemen Teori dan Terapan Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Studi Kasus Inovasi Ekonomi Jurnal Manajemen Bisnis Jurnal Pengabdian Masyarakat Asia Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding Seminar Nasional Pengabdian Masyarakat Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Viajeng Purnama Putri
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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INFLUENCE OF TRUST AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION AT ONLINE SHOP IN THE FACEBOOK Putri, Viajeng Purnama
Manajemen Bisnis Vol 5, No 2 (2015): October
Publisher : Department of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.978 KB) | DOI: 10.22219/jmb.v5i2.5376

Abstract

The purpose of study was to examine the influence of trust and customer satisfaction on repurchase intention. The sample in this study 100 respondents (Customer Online Shop). The sampling method was purposive sampling method from populations of customer Online Shop in the Facebook. The analysis method was  path analysis. The results of path analysis show that trust and consumer satisfaction influence positive and significant effect on repurchase intention online shop in the Facebook. The trust effect as mediation between consumer satisfaction and repurchase intention.
THE ANALYSIS OF HABITUAL BUYING BEHAVIOUR Viajeng Purnama Putri
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v8i2.138

Abstract

This study is to test the effect of information and brand liking support for habitual buying behavior. This research sample of 100 respondents, taken based on Purposive Sampling .The data analysis uses PLS software. This path analysis technique will be used in testing the amount of contribution shown by the path coefficient on each path diagram of the causal relationship between variables X1, X2, on Y. Information support have a positive and significant effect on habitual buying behaviour Brand liking negative effect on habitual buying behavior and information is able to mediate the effect between brand liking on habitual buying behaviour. information and brand liking had positively and significantly influenced the consumer’ responses to habitual buying behavior. The findings of this study contribute to the theory of habitual buying behaviour, namely information and important factors in realizing habitul buying behaviour.
PENGARUH WORK FAMILY CONFLICT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DIMEDIASI OLEH KOMITMEN ORGANISASI Ratya Shafira Arifiani; Viajeng Purnama Putri
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 9 No 1 (2021): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v9i1.146

Abstract

This study discusses conflicts that help workers in dealing with work or family, namely work family conflicts. Work family conflicts are conflicts faced because they cannot balance or harmonize work and family. The impact of work family conflicts varies, from employee performance, OCB to organizational commitment. The object of this research is workers who are married and have fixed working hours. This study aims to see what conflicts have an impact on organizational commitment and OCB. This study uses a quantitative approach with explanatory research. Data were collected based on questionnaires distributed to respondents and analyzed using path analysis with the SmartPLS 3 program. The results showed: 1) work family conflict has no effect on OCB; 2) Work family conflict affects organizational commitment; 3) organizational commitment has an effect on OCB; and 4) organizational commitment to mediate the effect of family conflict work on OCB.
ORIENTASI PASAR DAN BUDAYA ORGANISASI DALAM MEMPENGARUHI INOVASI DAN KINERJA PEMASARAN Viajeng Purnama Putri; Ratya Shafira Arifiani
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v10i1.157

Abstract

Appropriate market orientation and a strong organizational culture are required to improve marketing performance by allowing product innovations to be created in accordance with business needs, which have an impact on marketing performance. This research was conducted on Small and Medium Enterprises (SMEs) in Malang City, where SMEs have an important role in the economy in Indonesia. The focus of this research is to see if market orientation has an impact on innovation, organizational culture has an impact on innovation, innovation has an impact on marketing performance, and the role of innovation in mediating market orientation on marketing performance and organizational culture on marketing performance. The main objective of this study is on the owner of a small firm in Malang City, as measured by market orientation, organizational culture, innovation, and marketing performance. Explanatory research is used in this work, which takes a quantitative method. The findings show that market orientation influences innovation, that organizational culture influences innovation, that marketing performance is influenced by market orientation, organizational culture, and innovation, and that marketing performance is mediated by market orientation and organizational culture..
INFLUENCE OF TRUST AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION AT ONLINE SHOP IN THE FACEBOOK Viajeng Purnama Putri
Manajemen Bisnis Vol. 5 No. 2 (2015): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v5i2.5376

Abstract

The purpose of study was to examine the influence of trust and customer satisfaction on repurchase intention. The sample in this study 100 respondents (Customer Online Shop). The sampling method was purposive sampling method from populations of customer Online Shop in the Facebook. The analysis method was  path analysis. The results of path analysis show that trust and consumer satisfaction influence positive and significant effect on repurchase intention online shop in the Facebook. The trust effect as mediation between consumer satisfaction and repurchase intention.
SHOPPING LIFESTYLE AS MEDIATING BETWEEN HEDONIC SHOPPING ON IMPULSE BUYING ONLINE AT MARKETPLACE Viajeng Purnama Putri
Manajemen Bisnis Vol. 10 No. 2 (2020): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v10i2.14496

Abstract

This  study  is  to  test  the  effect  of hedonic shopping, shopping lifestyle to impulse buying online. This  research  sample  of  100 respondents,  taken  based  on  Purposive  Sampling .The  data analysis  uses PLSsoftware3.  This  path  analysis  technique  will  be  used  in  testing  the  amount  of contribution  shown  by  the  path  coefficient  on  each  path  diagram  of  the  causal  relationship between variables  Hedonic shopping (HS), Shopping Lifestyle (SL), on Impulse Buying (IB). Hedonic shopping support  have  a  positive  and  significant  effect  on impulse buying. Shopping lifestyle positif effect on impulse buying and shopping lifestyle able to mediate the effect between hedonic shopping on impulse buying. Hedonic shopping and shopping lifestyle had positively and significantly influenced the consumer’ responses to impulse buying.The findings of this study contribute to the theory of impulse buying online, namely hedonic shopping and shopping lifestyle important factors in realizing impulse buying online.
Consumer Panic Buying in the COVID-19 Pandemic Era Dicky Wisnu Riyanto; Viajeng Purnama Putri
Manajemen Bisnis Vol. 11 No. 2 (2021): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v11i2.19502

Abstract

This study is to examine the effect of the relationship between scarcity promotion, consumer competition, on impulse purchases. Data were collected using a questionnaire, a sample of 100 respondents was taken based on purposive sampling. Data analysis using Partial Least Square (PLS), this path analysis technique will be used in testing the magnitude of the contribution shown by the path coefficients on each path diagram of the causal relationship between SP, KK, and IP variables. The findings reveal that scarcity promotion, consumer competition, affects impulse purchases positively and significantly. Consumer competition mediates the relationship between scarcity promotion and impulse purchase. The better the scarcity promotion, the higher the consumer's impulse purchase.
PEMBERDAYAAN TANAMAN HIDROPONIK PADA PERUMAHAN EMERALD GARDEN BUMIAYU - KEDUNGKANDANG Novita Ratna Satiti; Viajeng Purnama Putri
Studi Kasus Inovasi Ekonomi Vol. 6 No. 01 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v6i01.20369

Abstract

Tujuan kegiatan pengabdian mewujudkan kemandirian ekonomi warga dengan memanfaatkan lahan kosong, lahan yang dapat dikembangkan agar lingkungan lebih hijau akan dikelola dengan baik oleh warga, terbentuknya kemandirian warga, serta peningkatan ketahanan pangan warga. Hasil dari pengabdian ini adalah terbentuknya media dan tanaman hidroponik di lahan-lahan kosong perumahan Emerald Garden Bumiayu Kedung Kandang Malang. Program pengabdian masyarakat di lingkungan masyarakat Bumiayu bertujuan untuk memberdayakan ibu rumah tangga dengan memberikan pelatihan bercocok tanam atau berkebun dengan sistem hidroponik. Hal ini dilator belakangi karena banyaknya lahan kosong yang kurang produktif pada masyarakat Bumiayu. Konsep penanaman Hidroponik ini merupakan budidaya tanaman dengan memanfaatkan air yang telah diberikan nutrisi sebagai sumber makanan tanaman. Konsep penamaman Hidroponik ini memanfaatkan pekarangaan yang kecil serta bahan-bahan bekas. Beberapa tahapan yang akan digunakan untuk melakukan kegiatan pengabdian ini antara lain dengan bimbingan teknis, sosialisasi dan workshop yang didalamnya terdapat kegiatan praktek langsung oleh warga tentang bercocok tanam tanaman hidroponik.
Pendampingan dalam Packaging dan Branding pada Usaha Beras dan Kacang di Pakis, Kabupaten Malang Ratya Shafira Arifiani; Viajeng Purnama Putri
Prosiding Seminar Nasional Pengabdian Masyarakat Universitas Ma Chung 2020: Prosiding Seminar Nasional Pengabdian Masyarakat (SENAM) 2020
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.83 KB)

Abstract

Packaging dan branding memiliki peranan penting dalam sebuah bisnis. Packaging dibutuhkan untuk meningkatkan nilai jual dari sebuah produk dan branding dijadikan sebagai identitas dari sebuah produk. Packaging dan branding merupakan peranan penting dalam pemasaran dan menghasilkan sebuah produk. Pengabdian ini dilakukan pada usaha beras dan kacang di Pakis, Kabupaten Malang. Beras menjadi bahan makanan pokok dan mayoritas masyarakat Indonesia mengonsumsinya. Dengan adanya kebutuhan tersebut, maka beras dijadikan sebagai peluang usaha bagi sebagian masyarakat. Selain itu kacang-kacangan yang dihasilkan di Indonesia juga melimpah dan beragam sehingga dijadikan sebagai peluang bisnis. Mitra pengabdian kali ini adalah pelaku usaha beras dan kacang dimana belum memiliki merek dan pendistribusian beras hanya pada masyarakat di lingkungan sekitar. Selain itu packaging yang digunakan juga masih sederhana sehingga belum adanya kesan khusus pada produk yang dihasilkan. Kegiatan yang dilakukan pada pengabdian ini yaitu memberikan pendampingan kepada pelaku usaha tersebut dalam melakukan packaging dan branding dengan memberikan sosialisasi dan pendampingan dalam pembuatan logo merek serta pengemasan yang baik sehingga mampu memperluas pangsa pasar usaha beras dan kacang-kacangan agar mampu bersaing dengan produk beras lainnya dan mampu meningkatkan penjualan. Hasil dari kegiatan tersebut adalah adanya pemahaman bagi pelaku usaha pentingnya packaging dan branding dalam produk yang dihasilkan dan mampu membuat logo merek yang menjadi identitas serta pengemasan yang lebih baik.
Pendampingan Pengolahan Ikan Mujair Karang Taruna Desa Dadapan Kecamatan Wajak Viajeng Purnama Putri; Novita Ratna Satiti; Rista Anggriani
Jurnal Pengabdian Masyarakat Vol 4 No 1 (2023): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v4i1.920

Abstract

Tujuan kegiatan pengabdian mewujudkan kemandirian ekonomi warga dengan memanfaatkan potensi desa, potensi desa Dadapan yaitu ikan mujair dan dikembangkan agar ikan dikelola dengan baik oleh warga, Kegiatan pemberdayaan masyarakat melalui karang taruna merupakan realisasi dari kegiatan pemberdayaan yang dilakukan dengan basis pendekatan komunitas masyarakat. Pengorganisasian masyarakat melalui organisasi sosial masyarakat dan adanya pendekatan yang partisipatif. Pemberdayaan melalui sebuah program menggunakan fungsi manajemen yang meliputi perencanaan yaitu bagaimana program tersebut direncanakan agar sesuai dengan kebutuhan sasaran dan mencapai tujuan yang diinginkan. Pengorganisasian, penggerakan dan pembinaan dilakukan dalam rangka realisasi pengolahan ikan mujair. Membuat keripik ikan mujair dan sambal mujaer.
Co-Authors Aini, Safira Nur Dicky Wisnu Riyanto Dicky Wisnu Usdek Riyanto Ikhram W, M Abdi Dzil Iqbal Ramadhani Fuadiputra Juliati, Ratih Nawang Sulistyani Novita Ratna Satiti Ratya Shafira Arifiani Rista Anggriani Sari, Diyana Permata Shanty, Baroya Mila Sri Nastiti Andharini Usdek, Dicky Wisnu Verdyani, Putri Vabilla