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All Journal EKSYDA: Jurnal Studi Ekonomi Syariah Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Sultanil Jamil
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Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Perkembangan Dan Dampak Ekonomi Digital Pada Usaha Mikro Kecil dan Menengah (UMKM) Di Kabupaten Lombok Timur Nur Fitri Eka Asbarini; Hengky Setiawan; Putri Surya Safara; Sultanil Jamil
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 5 No. 1 (2024): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v5i1.731

Abstract

The digital economy has brought significant changes to various societal economic activities, shifting previously manual processes to digital-based systems. This study aims to analyze the impact of digital economic development on Micro, Small, and Medium Enterprises (MSMEs) in East Lombok Regency, particularly in terms of business income improvement. The research employs a descriptive qualitative method, utilizing primary data collected through interviews and observations of 100 MSMEs, and secondary data from literature, statistics, and official documents. The findings reveal that digitalization facilitates MSMEs in expanding their market reach from local to national and international levels. MSMEs in East Lombok Regency utilize social media and e-commerce platforms, such as Shopee and Tokopedia, to market their products, increasing brand visibility and sales volume. Digitalization also enhances operational efficiency and creates opportunities for faster business growth compared to traditional methods.
Pendampingan Pembuatan Kemasan, dan Pemasaran Digital Pada Industri Abon Ikan di Desa Obel-Obel Kecamatan Sambelia Abdul Khalik; Abdul Chalel Rahman; Salmi Yuniar Bahri; Baiq Puspita Lestari Putri; Sultanil Jamil; Sri Apriani Damayanti
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to enhance the competitiveness of fish floss SMEs in Obel-Obel Village, Sambelia District, through training on packaging design and digital marketing. Local SMEs often struggle to compete with factory-made products due to less attractive packaging and conventional marketing strategies. The training was conducted using lectures, practical sessions on design using the Canva application, and the introduction and utilization of social media platforms such as Facebook, Instagram, TikTok, and WhatsApp as digital marketing tools. The results of the program show an improvement in participants' understanding of digital literacy, basic packaging design, and their ability to leverage digital platforms for product promotion. Additionally, participants received knowledge on health standards and product labeling from the Lombok Timur Health Office. This PKM has successfully encouraged local SMEs to innovate in product packaging, build brand awareness, and expand their market reach through digital media.
Co-Authors Abdul Chalel Rahman Abdul Khalik Bahri, Salmi Yuniar Baiq Puspita Lestari Putri Hengky Setiawan Nur Fitri Eka Asbarini Putri Surya Safara Sri Apriani Damayanti