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All Journal urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Spektrum Komunikasi
Handi, Esther Freya Angelica
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Digital Public Relations of Partai Keadilan Sejahtera in Attracting Young Voters Teguh, Monika; Kayana, Dheandra Mutiara; Haryono, Cosmas Gatot; Handi, Esther Freya Angelica; Wongsodiredjo, Jacklyn
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 1 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i1.19493

Abstract

Indonesia has just held elections for both the legislative and executive in 2024. In this year's elections, young voters from generation z dominated the number of voters. Therefore, many parties participating in the 2024 election are starting to pay attention to these young voters. Partai Keadilan Sejahtera (PKS) is one of the parties that has succeeded in gaining an increase in votes in the 2024 elections. This cannot be separated from their efforts to carry out digital PR for generation z. Therefore, this research aims to describe the digital PR strategy carried out by PKS in an effort to attract young voters. This research uses qualitative methods, case studies, with interviews and document studies as data collection methods. The results of this research show that there are four digital PR strategies used, namely Attracting Visitors through Search, Engagement Dialogue, Building Campaign Buzz, and Defensive/Crisis. This entire strategy is implemented in an integrated, sustainable manner so as to attract young voters.
Komunikasi Organisasi Dalam Mempertahankan Talent Pada Andy Irawan Music Handi, Esther Freya Angelica; Teguh, Monika
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia, the orchestra business is rapidly growing. However, it is also facing difficult challenges, mainly in retaining talents. Andy Irawan Music is one of the orchestra businesses based in Semarang, Central Java, Indonesia. Andy Irawan Music specializes in high-end wedding events and has earned a reputation as a quality music service provider for mid-to-high-end clients. Andy Irawan Music faces typical issues in the creative industry such as talent turnover. This research shows how the organizational communication is implemented in Andy Irawan Music, to maintain its talents’ loyalty and improve performance quality. This research uses a qualitative approach with data collection through interviews and observations. The data analysis technique used in this research is the Miles and Huberman model data analysis technique which consists of data collection, data reduction, data display or presentation, and conclusions or verification. The results indicate that the use of top-down vertical, bottom-up vertical, and horizontal organizational communication strategies help to create a positive work environment, increasing a sense of belonging, and reducing talent turnovers. This research focuses on the role of structured organizational communication as an important factor in talent retention within the creative industry, especially in Andy Irawan Music, contributing to the overall sustainability and positivity of the work environment.
Co-Authors Cosmas Gatot Haryono Kayana, Dheandra Mutiara Monika Teguh Wongsodiredjo, Jacklyn