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All Journal urnal Interaksi: Jurnal Ilmu Komunikasi Journal of Management and Bussines (JOMB) Jurnal Ilmu Komunikasi Dan Media
Wongsodiredjo, Jacklyn
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Digital Public Relations of Partai Keadilan Sejahtera in Attracting Young Voters Teguh, Monika; Kayana, Dheandra Mutiara; Haryono, Cosmas Gatot; Handi, Esther Freya Angelica; Wongsodiredjo, Jacklyn
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 1 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i1.19493

Abstract

Indonesia has just held elections for both the legislative and executive in 2024. In this year's elections, young voters from generation z dominated the number of voters. Therefore, many parties participating in the 2024 election are starting to pay attention to these young voters. Partai Keadilan Sejahtera (PKS) is one of the parties that has succeeded in gaining an increase in votes in the 2024 elections. This cannot be separated from their efforts to carry out digital PR for generation z. Therefore, this research aims to describe the digital PR strategy carried out by PKS in an effort to attract young voters. This research uses qualitative methods, case studies, with interviews and document studies as data collection methods. The results of this research show that there are four digital PR strategies used, namely Attracting Visitors through Search, Engagement Dialogue, Building Campaign Buzz, and Defensive/Crisis. This entire strategy is implemented in an integrated, sustainable manner so as to attract young voters.
Social Media Marketing pada Etienne Space Wongsodiredjo, Jacklyn; Teguh, Monika
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13493

Abstract

This research aims to analyze the implementation of Etienne Space's social media marketing and its impact on increasing engagement on Instagram and TikTok social media accounts. The method used in this research uses a qualitative approach. The results showed that the implementation of marketing strategies with 4C digital business communication elements (Context, Communication, Collaboration, and Connection) through content marketing and influencer marketing strategies that implement by using narratives that focus on virality, collaboration with local influencers, and personal interaction through comment responses and direct messages had a significant impact in increasing audience engagement and interest. The implementation of this strategy also succeeded in creating an Electronic Word-of-Mouth (eWOM) effect, which supported the visibility of Etienne Space and encouraged the growth of new customers. Etienne Space's implementation of social media marketing strategies has been successful in increasing brand visibility and engagement, which has resulted in business growth. Keywords: Context, Communication, Collaboration, Social Media Marketing
Penguatan Branding Produk Matcha Kaze melalui Strategi Integrated Marketing Communication Wongsodiredjo, Jacklyn; Teguh, Monika
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 6 No. 1 (2026): Januari-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i1.3716

Abstract

Matcha has become one of the most popular culinary products among consumers. With the increasing trend of matcha consumption, the number of matcha-based culinary businesses has also continued to grow. This has led to competition that must be faced, one of which is by strengthening branding and marketing communication efforts. Kaze Matcha, as one of the matcha-based culinary entrepreneurs, has successfully built a strong brand identity and awareness through the implementation of an integrated marketing communication strategy. Based on this phenomenon, this study aims to describe the role of integrated marketing communication in strengthening Kaze Matcha's product branding. The research method used is descriptive qualitative, with interviews, observations, and document studies as data collection methods. The results of the study show that the application of IMC combined with digital marketing strategies, such as the use of Meta Ads and participation in various offline events, has proven to be effective in expanding brand reach while building direct engagement with consumers. Collaboration with communities and F&B MSMEs has also strengthened the brand's creative, authentic, and adaptive character to market trends. This study also shows that the implementation of IMC strategies, digital marketing, and collaboration has been proven to increase brand awareness to the point of brand recall. Therefore, this study can also be used by Kaze Matcha and other matcha-based culinary entrepreneurs to develop more specific strategies to increase engagement and brand awareness in the future.
Co-Authors Cosmas Gatot Haryono Handi, Esther Freya Angelica Kayana, Dheandra Mutiara Monika Teguh