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KONTESTASI SIMBOL KESUKSESAN KAUM URBAN JAKARTA DALAM RUANG LIMINAL ARISAN KELUARGA Haryono, Cosmas Gatot
Scriptura Vol 7, No 1 (2017): JULY 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.7.1.27-35

Abstract

Arisan merupakan budaya khas Indonesia yang merupakan ajang silaturahmi masyarakat Indonesia sejak zaman dulu. Saat ini arisan sudah mengalami penggeseran makna, mulai dari ajang silaturahmi dan berkumpul, menabung, hingga menjadi ajang gosip bahkan lahan bisnis. Tidak jarang ada satu dua anggota grup arisan yang membawa barang dagangan untuk dijual kepada teman-teman komunitasnya. Peneliti tertarik untuk melihat lebih dalam bagaimana sebenarnya pengalaman liminal seseorang yang tergabung dalam kelompok arisan keluarga dan bagaimana mereka memaknai interaksi dan keterlibatan mereka didalam sebuah kelompok arisan. Penelitian ini merupakan penelitian deskriptif kualitatif dengan menggunakan teori Interaksionisme simbolik dan teori liminalitas sebagai pisau analisisnya. Peneliti mencoba mendalami pengalaman kaum urban Jakarta dalam perspekstif yang ditawarkan Victor Turner (1990) tentang ruang liminal dimana seseorang mengalami pengalaman liminal dan kembali lagi ke masyarakat dengan vitalitas, rasa tujuan dan keinginan yang telah diperbaharui. Hasil dari penelitian ini adalah masyarakat urban Jakarta membutuhkan wahana atau sarana untuk mengekspresikan dan menghayati nilai kehidupan yang dihayatinya, selain nilai-nilai baru di perkotaan. Kontestasi simbol kesuksesan dilakukan untuk mendapatkan “posisi yang tepat” dalam komunitas arisan yang diikutinya.
Rangkaian Modalitas Kepedulian dari Struktur Generik Iklan Sirup ABC 2021 Ignatia Evelyn Susanti Sitompul; Rustono Farady Marta; Cosmas Gatot Haryono
JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL Vol 13, No 1 (2021): JUPIIS (JURNAL PENDIDIKAN ILMU ILMU SOSIAL) JUNI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jupiis.v13i1.24856

Abstract

The holy month of Ramadan is a month that is highly anticipated by the people of Indonesia. We can find various kinds of messages during the Holy Month of Ramadan. This certainly encourages many people to compete to present unique and creative messages, one of which is by using advertising media. One of the food categories that uses television as marketing media is syrup products. They are competing to make an advertisement that is interesting and of course unique so that it can attract the interest of the wider community. In 2017-2020, ABC became one of the syrups that Indonesians are interested in. The advertisement that is currently appearing, namely the ABC syrup ad ‘Berbagi Rasa Kebersamaan Dibulan Ramadhan’ will be examined using John Bateman's multimodal semiotics using interpretive qualitative methods. Through this research, the meaning contained in the advertisement namely concern for fellow family. Therefore, this research can be seen how the ABC syrup advertisement promotes its products as a brand that cares about the moment of Ramadan in the advertisement of Sharing the Feelings of Togetherness in the Month of Ramadan.
PEMETAAN TATA KELOLA INFRASTRUKTUR PENYIARAN RADIO SWASTA DI DKI JAKARTA Cosmas Gatot Haryono; Thomas Bambang Pamungkas
Islamic Communication Journal Vol 5, No 1 (2020)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2020.5.1.5419

Abstract

The aims of this study is to conduct mapping related to the implementation of governance of private radio broadcasting in DKI Jakarta. This is interesting to do because there are many complaints from the public that the management of broadcast media in Jakarta, especially the Radio Private Broadcasting Institutions, deviates much from the rules stipulated in Law no. 32 of 2002 concerning Broadcasting. This research is a quantitative research with descriptive type that tries to see how the implementation of private radio management in Jakarta as the dependent variable. While the components seen are administrative data, broadcast program data, facilities and infrastructure development, and staffing data. The results obtained indicate that there are many irregularities in radio broadcasting management in DKI Jakarta, including related to share ownership by employees, time allocation for public service announcements, certified employees and ownership of standard infrastructure for broadcasting. 
Male Make-up Artist Self-concept Against Social Bullying Cosmas Gatot Haryono; Meysca Meysca
Warta Ikatan Sarjana Komunikasi Indonesia Vol 5, No 1 (2022)
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v5i1.145

Abstract

This study looks at the self-concept of men who work as make-up artists in Jakarta. The majority of Indonesians who still follow a patriarchal culture believe that the make-up artist profession should be performed by women because the world of make-up, make-up, and beauty are the hallmarks of femininity. As a result, a man who works as a make-up artist still invites the public's pros and cons to this day. The constructivist paradigm is used in this study, along with qualitative research methods and Alfred Schutz's phenomenological theory. Researchers used observation and interview techniques, such as semi-structured interviews and in-depth interviews, to collect data for this study.According to the study's findings, not all men who work as make-up artists adopt or apply all of the characteristics of women. The study's resource persons were able to distinguish between the context of their soul and the context of their body, allowing them to limit and assume that the make-up artist profession is only a passion and a promising job opportunity.
MEMBANGUN CITRA INDUSTRI MEDIA MELALUI CORPORATE SOCIAL RESPONSIBILITY (CSR) Cosmas Gatot Haryono
SEMIOTIKA: Jurnal Komunikasi Vol 7, No 2 (2013): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v7i2.966

Abstract

Disaster often come in Indonesia extend widely effect to society especially to escalate solidarity within Indonesia’s nation. Media as part of society, is take part to alleviate burden from the victim of disaster with establish activity of facilitation fund raising from audience. The fund is managed until arrive at victim of disaster which need aids quickly, appropriately and accountable. Managing the facilitation of humanity fund raising which done correctly, transparent and accountable will elevate the company image on society. Related with that, in this article, will be analyzed about strategy is done in managing the facilitation of humanity fund raising. This article showing that what media done through CSR activity really influence society perception towards media itself. A media is not assumed same with other media which publish or broadcast news and entertainment, instead of as media that care about society of disaster-stricken. This concern is present positive image for media at public.Keywords: Image, CSR, Media Management
KOMODIFIKASI SENSUALITAS DALAM TAYANGAN KIMI HIME DI MEDIA SOSIAL YOUTUBE Liony Gita; Cosmas Gatot Haryono
SEMIOTIKA: Jurnal Komunikasi Vol 13, No 1 (2019): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v13i1.1791

Abstract

ABSTRACTThis study discusses the discourse contained in the Kimi Hime youtube upload which is quite controversial because it is considered too sensual. This research is a research with a critical paradigm which analyzes the Norman Fairclough critical discourse analysis and uses the content commodification theory proposed by Vincent Mosco. The results of this study indicate that the YouTube show made by Kimi Hime is basically a commodification of sensuality by producing the title and content of the show, including reproducing sensual words and sentences that can arouse male biological desires to attract many viewers and visitors from the social media channel Kimi Hime.Keywords: Critical Discourse Analysis, Commodification, Sensuality ABSTRAKPenelitian ini membahas mengenai wacana yang terkandung dalam unggahan youtube Kimi Hime yang cukup kontroversial karena dianggap terlalu sensual. Penelitian ini merupakan penelitian dengan paradigma kritis yang melakukan analisis dengan menggunakan analisis wacana kritis Norman Fairclough dan menggunakan teori komodifikasi konten yang dikemukanan oleh Vincent Mosco. Hasil dari penelitian ini menunjukkan bahwa tayangan youtube yang dibuat Kimi Hime pada dasarnya merupakan suatu komodifikasi terhadap sensualitas yang dilakukan dengan memproduksi judul dan isi tayangan, termasuk di dalamnya mereproduksi kata dan kalimat yang bersifat sensual serta bisa mengguah hasrat biologis lelaki demi menarik banyak penonton dan pengunjung dari kanal media sosial Kimi Hime.Kata Kunci: Analisis Wacana Kritis, Komodifikasi, Sensualitas
MEMBONGKAR REKAYASA TEKSTUAL DALAM IKLAN DJARUM 76 “PENGEN KURUS” MELALUI ANALISIS DEKONSTRUKSI Herlina Dinata; Cosmas Gatot Haryono
SEMIOTIKA: Jurnal Komunikasi Vol 14, No 1 (2020): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v14i1.2195

Abstract

ABSTRACTAmid the increasingly high number of deaths caused by smoking, cigarette industry players continue to aggressively penetrate the market through advertising. The cigarette industry in Indonesia still places advertisements as one of the spearheads of their marketing. Through various media platforms, the cigarette industry delivers their various products to the public. Various interesting content, through various types of stories that are engineered and interesting, the cigarette industry continues to persuade people to smoke. One of the interesting cigarette advertisements is a 76 episode Djarum advertisement "Skinny want to describe how women act out of common sense. In this article, the authors dismantle the engineering text that is in the ad. The author wants to know the more original meaning of the ad. The perspective used in analyzing these advertisements is a critical perspective. While the chosen method is the deconstruction analysis introduced by Jaques Derrida. Through this analysis, it can be found that women are portrayed as parties who always make decisions outside the general logic prevailing in society. They always use unreasonable considerations when deciding on something. So placing women in certain positions that are important in everyday life is very dangerous. In addition, this advertisement is also a part of textual engineering which is built through the emphasis of ideology of the dominance of the "pseudo" male gaze over women. Women are placed as parties that are "not commensurate" with men.Keywords: Deconstruction, Advertising, Cigarette Industry, Women, and Pseudo Domination ABSTRAKDitengah semakin tingginya kematian diakibatkan oleh merokok, para pelaku industry rokok tetap saja gencar melakukan penetrasi pasar melalui iklan. Insustri rokok di Indonesia masih menempatkan iklan sebagai salah satu ujung tombak pemasaran mereka. Melalui berbagai platform media, industry rokok menyampaikan berbagai produk mereka kepada masyarakat Berbagai konten menarik, melalui berbagai jenis kisah yang direkayasa nan menarik, industry rokok terus melakukan persuasi terhadap masyarakat untuk merokok. Salah satu iklan rokok yang menarik adalah iklan Djarum 76 episode “pengen kurus yang menggambarkan bagaimana perempuan bertindak diluar nalar umum. Dalam artikel ini, penulis membongkar rekayasa teks yang ada di dalam iklan tersebut. Penulis ingin mengetahui makna yang lebih orisinal dari iklan tersebut. Perspektif yang digunakan dalam menganalisis iklan tersebut adalah perspektif kritis . Sedangkan metode yang dipilih adalah analisis dekonstruksi yang perkenalkan oleh Jaques Derrida. Melalui analisis ini, dapat ditemukan bahwa perempuan digambarkan sebagai pihak yang selalu mengambil keputusan di luar logika umum yang berlaku di tengah masyarakat. Mereka selalu menggunakan pertimbangan-pertimbangan tak masuk akal dalam memutuskan sesuatu. Maka menempatkan perempuan dalam posisi tertentu yang penting dalam kehidupan sehari-hari, sangat berbahaya. Selain itu, iklan ini juga merupakan bagian dari rekayasa tekstual yang dibangun melalui penekanan ideology dominasi “semu” kaun laki-laki terhadap perempuan. Perempuan ditempatkan sebagai pihak yang “tidak sepadan” dengan laki-laki.Kata Kunci: Dekonstruksi, Iklan, Industri Rokok, Perempuan, dan Dominasi Semu
HEGEMONI BUDAYA PATRIARKI PADA FILM (Analisis Naratif Tzvetan Todorov Terhadap Film Kartini 2017) Karen Wulan Sari; Cosmas Gatot Haryono
SEMIOTIKA: Jurnal Komunikasi Vol 12, No 1 (2018): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v12i1.1542

Abstract

ABSTRAK Penelitian ini merupakan penelitian yang mencoba mengungkap  hegemoni patriarki yang ada dibalik alur cerita dari film Kartini 2017. Peneliti mencoba menganalisis adegan-adegan yang menggambarkan, bagaimana budaya patriarki mengekang kehidupan perempuan pada waktu itu dengan menggunakan metode kualitatif dan analisis naratif Tzvetan Todorov. Hasilnya menunjukkan bahwa  kekuasaan masih sangat dominasi oleh kaum laki-laki yang digambarkan melalui fakta bahwa pengambilan keputusan, “panggung sosial”, kekuasan (jabatan) dan pendidikan yang tinggi selalu didominasi oleh kaum laki-laki. Sedangkan perempuan menggambarkan representasi ketertindasannya dengan adegan yang selalu berada didapur, mendengarkan pembicaraan hanya dari balik tembok, dan tunduk terhadap laki-laki. Penelitian ini juga menunjukkan bahwa narasi dalam film Kartini ini masih mencoba tetap setia pada budaya yang ada, dengan melanggengkan cerita serta mengkaitkan unsur budaya patriarki pada jaman itu dengan citra perempuan yang pada masa itu.Kata Kunci : Film, Analisis Naratif, Hegemoni, Patriarki
KONSTRUKSI GAYA RETORIKA FREDRICH YUNADI (Analisis Retorika Aristoteles Program Televisi Catatan Najwa Edisi “Setia Pengacara Setya”) Edward Natanael; Cosmas Gatot Haryono
SEMIOTIKA: Jurnal Komunikasi Vol 12, No 2 (2018): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v12i2.1714

Abstract

ABSTRACTThis study seeks to see the rhetoric used by Fredrich Yunadi in the interview “Catatan NajwaSetia pengacara Setya” in case of corruption in the procurement of ID cards. In that program, thedefense of Fredrich as Setya Novanto's lawyer who seemed excessive, just became a unique andinteresting thing to study. This study uses qualitative research methods and descriptive approaches usingthe theory of rhetoric and construction of media reality. The results of this study are the loyalty ofFredrich Yunadi in the interview program. Note Najwa's edition of "Faithful Lawyer Setya" is aconstruction of media reality, but on the other hand Fredrich also uses his rhetoric to participate inutilizing media as a tool or channel to construct new realities in society.Keywords: Construction of Media Reality, Rhetoric, Lawyers, TalkshowsABSTRAKPenelitian ini berusaha melihat retorika yang digunakan Fredrich Yunadi dalam wawancaraCatatan Najwa Setia Pengacara Setya tentang kasus korupsi pengadaan KTP. Dalam acara tersebutpembelaan Fredrich selaku pengacara Setya Novanto yang terkesan berlebihan, justu menjadi sebuahkeunikan tersendiri dan menarik untuk diteliti. Penelitian ini menggunakan metode penelitian kualitatifdan pendekatan deskriptif dengan menggunakan teori retorika dan konstruksi realitas media. Hasil daripenelitian ini adalah sikap kesetiaan Fredrich Yunadi dalam program wawancara Catatan Najwa edisi“Setia Pengacara Setya” merupakan konstruksi realitas media, namun disisi lain Fredrich jugamenggunakan retorika nya untuk ikut serta memanfaatkan media sebagai alat atau saluran untukmengkonstruksikan realitas baru dalam masyarakat.Kata Kunci: Kontruksi Realitas Media, Retorika, Pengacara, Talkshow
PRAKTEK PRODUKSI HEGEMONI MILITER MELALUI FILM “JENDERAL SOEDIRMAN” Cosmas Gatot Haryono
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 3, No 01 (2017): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.626 KB) | DOI: 10.30813/bricolage.v3i01.844

Abstract

As a mass media, Film seldom unrecognized as a media disseminator for messages and discourse. This condition is used by filmmakers and some interested parties as “arena” to disseminate or conduct hegemony to the public. Film General Soedirman is one example of a film that we can felt the hegemony agenda. As a historical film, the film try to build its story or narrative centrally on the figure of the Great Commander General Soedirman. Interestingly, the protrusion of General Soedirman figure is felt too much. On the contrary, the civil politicians are discribed ugly. This led to controversy and debate that is quite exciting in the national media. There is a suspicion of a large discourse, that is being rolled out by the filmmakers for the sake of a certain position within the larger narrative of the republic.This article is a report of qualitative research and use critical discourse analysis of Van Dijk. The research try to dismantle the structure of the text, either micro, macro, and it‟s superstructure, thus unfolding discourse developed through the production of this film.Keywords: Critical Discourse, Text Structure, and Hegemony