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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Shinta Romadhona
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Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Rebranding Kemasan Stik Ubi Ungu Desa Kroya guna Meningkatkan Nilai Jual Produk UKM Indah Permatasari; Shinta Romadhona; Solichah Larasati
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.1949

Abstract

Problems faced in selling purple sweet potato sticks include unattractive product packaging and very low selling prices, resulting in low profit margins. The purpose of this community service is to optimize the added value of the product by improving packaging quality. The methods applied include partner assistance, product development through rebranding the Purple Sweet Potato Stick Packaging, and training on Cost of Goods Sold (COGS). As a result of this community service activity, the purple sweet potato stick product now features packaging with nutritional adequacy information (AKG). The new, attractive packing not only enhances the perception of quality but also allows for more competitive pricing, thereby increasing the overall profit margin.
Co-Authors Indah Permatasari Solichah Larasati