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All Journal EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
M. Rifqy Roosdhani
Unknown Affiliation
Dentistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengembangan Produk Tenun Ikat Berbasis Kearifan Lokal di Desa Wisata Troso Jati Widagdo; M. Rifqy Roosdhani; Samsul Arifin; Mujiyono; Nimas Aulia Pambajeng Miftahunnajah
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 4 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i4.1973

Abstract

Kegiatan pengabdian ini berfokus pada pengembangan produk unggulan tenun ikat di Desa Wisata Troso, Jepara. Tenun ikat Troso merupakan kain tradisional yang memiliki nilai sejarah dan ekonomi tinggi karena proses pembuatannya yang rumit menggunakan keterampilan tangan. Melalui program pengabdian, tim dari Universitas Islam Nahdlatul Ulama Jepara bekerja sama dengan UMKM lokal sebagai mitra pengabdian. Analisis permasalahan mitra menunjukkan bahwa UMKM menghadapi beberapa tantangan, termasuk ketergantungan pada bahan baku dari tengkulak, peralatan produksi yang tradisional, kurangnya standar pewarnaan, serta kurangnya diversifikasi produk. Program ini melibatkan pelatihan dan pendampingan untuk meningkatkan keterampilan dan efisiensi produksi, termasuk penerapan mesin tenun mekatronika dan pengembangan motif tenun baru. Hasil dari program ini menunjukkan peningkatan produksi dan pendapatan bagi mitra, serta peningkatan pemahaman dan keterampilan para penenun. Dampak sosial dan ekonomi dari program ini memperkuat posisi Desa Troso sebagai pusat produksi tenun ikat yang unggul, dengan peningkatan kesejahteraan komunitas lokal melalui inovasi dan kolaborasi
IMPROVE MARKETING PERFORMANCE THROUGH MARKET SENSING CAPABILITY, DYNAMIC CAPABILITIES, AND NEW PRODUCT DEVELOPMENT Nurul Komaryatin; M. Rifqy Roosdhani; Samsul Arifin; Ali; Nurul Huda
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 12 No 1 (2024): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v12i1.37

Abstract

The worsening sales trend of Jepara furniture exporters as a result of substandard marketing performance is the driving force for this research. Currently, a company's ability to improve its marketing performance is very important because it shows how well the company can meet its sales targets in the market. An effective method for identifying problems that impact a company's competitiveness and sustainability is to examine its marketing performance and the factors that influence that marketing performance. This study shows market sensing capabilities, dynamic capabilities, and new product development that can be used by Jepara furniture exporters to improve their marketing performance. This survey involved 60 respondents and used quantitative techniques. Purposive sampling is used in the sampling procedure. The research utilizes multiple linear regression analysis for data examination. Research findings show that market sensing capability, dynamic capabilities, and new product development all influence marketing performance. In this research, expanding market sensing capabilities, dynamic capabilities and new product development are recommended for Jepara furniture export companies. Thus, the furniture export business in Jepara will have better marketing performance.
Co-Authors Ali Jati Widagdo Mujiyono Nimas Aulia Pambajeng Miftahunnajah Nurul huda Nurul Komaryatin samsul arifin