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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Haryanto, Jennifer Victoria Astari
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Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pelatihan Pemasaran Digital Bagi Calon Wirausahawan di Panti Sosial Bina Remaja Taruna Jaya Jakarta Timur Santosa, Wahyuningsih; Octaviani, Dian; Astrid Maria Esther; Arrum Anggraini Darmawan; Rayhan Fadillah; Haryanto, Jennifer Victoria Astari
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2266

Abstract

This Community Service (PkM) activity aims to educate aspiring entrepreneurs at the Taruna Jaya 1 Youth Social Institution about the importance of digital marketing strategies for achieving success in the digital era. Entrepreneurs, including MSMEs, need to leverage technology and digital platforms to enhance visibility, reach a broader market, and build stronger customer relationships. A participatory educational method was employed, encouraging active discussions. As a result, participants understood practical steps such as identifying target markets, building a strong online presence, utilizing content marketing and social media, and the importance of evaluating digital marketing strategies. With proper implementation, entrepreneurs can increase competitiveness and achieve sustainable business growth.
Co-Authors Arrum Anggraini Darmawan Astrid Maria Esther, Astrid Maria Octaviani, Dian Rayhan Fadillah Santosa, Wahyuningsih