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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Trisakti Akuntansi dan Ekonomi Pajak: Perspektif Global
Rayhan Fadillah
Unknown Affiliation
Dentistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pelatihan Pemasaran Digital Bagi Calon Wirausahawan di Panti Sosial Bina Remaja Taruna Jaya Jakarta Timur Santosa, Wahyuningsih; Octaviani, Dian; Astrid Maria Esther; Arrum Anggraini Darmawan; Rayhan Fadillah; Haryanto, Jennifer Victoria Astari
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2266

Abstract

This Community Service (PkM) activity aims to educate aspiring entrepreneurs at the Taruna Jaya 1 Youth Social Institution about the importance of digital marketing strategies for achieving success in the digital era. Entrepreneurs, including MSMEs, need to leverage technology and digital platforms to enhance visibility, reach a broader market, and build stronger customer relationships. A participatory educational method was employed, encouraging active discussions. As a result, participants understood practical steps such as identifying target markets, building a strong online presence, utilizing content marketing and social media, and the importance of evaluating digital marketing strategies. With proper implementation, entrepreneurs can increase competitiveness and achieve sustainable business growth.
Antecedents and Consequences Of Green Intellectual Capital On Operational Performance In Coffee Shops At West Jakarta Rayhan Fadillah; Gatri Lunarindiah
Akuntansi dan Ekonomi Pajak: Perspektif Global Vol. 1 No. 3 (2024): Agustus: Akuntansi dan Ekonomi Pajak: Perspektif Global (AEPPG)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aeppg.v1i3.349

Abstract

This research aims to analyze the influence of Green Intellectual Capital on operational performance in coffee shops in the West Jakarta area. This research uses quantitative methods and uses purposive sampling techniques. Through a questionnaire as a data collection tool, a sample size of 302 respondents was obtained. Questionnaires were distributed to managers, supervisors and baristas in coffee shops using Google Form. Hypothesis testing was carried out using the Structural Equation Model (SEM) method. The research results reveal that Green Intellectual Capital has a positive effect on Operational Performance and significantly on Green Supply Chains Management. Meanwhile, the results of hypothesis testing regarding the influence of Green Supply Chains Management on Operational Performance also provide positive results. These findings may indicate that Green Supply Chains Orientations and environmentally friendly practices in coffee shops are still limited and have not had a significant impact on performance. Based on the research results, managerial implications underline the importance of increasing awareness among coffee shop managers and employees of environmental issues. This awareness is very important to ensure that Green Supply Chains Management in coffee shops is carried out in an environmentally friendly manner, thereby improving operational performance and contributing to the preservation of the natural environment.
ESG DISCLOSURE DAN NILAI PERUSAHAAN: APAKAH KUALITAS AUDIT MEMPERKUAT HUBUNGAN Firka Firudzia Ramadhani; Abubakar Arief; Rayhan Fadillah
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v5i2.23800

Abstract

Dampak pengungkapan Environmental, Social, dan Governance (ESG) terhadap nilai perusahaan yang terdaftar di Bursa Efek Indonesia selama tahun 2019 hingga 2023, serta pengaruh kualitas audit terhadap hubungan tersebut, telah diteliti. Penelitian ini menggunakan metode kuantitatif dengan data sekunder yang diperoleh dari laporan tahunan dan laporan keberlanjutan perusahaan. Analisis dilakukan dengan pendekatan regresi data panel dan uji hipotesis. Hasil menunjukkan bahwa pengungkapan ESG, khususnya dalam aspek lingkungan, sosial, dan tata kelola, memberikan dampak positif terhadap nilai perusahaan. Selain itu, kualitas audit juga memperkuat hubungan antara pengungkapan ESG dan nilai perusahaan. Temuan ini menunjukkan bahwa penerapan ESG yang baik dan didukung kualitas audit yang tinggi dapat meningkatkan kepercayaan investor dan menciptakan nilai jangka panjang bagi perusahaan.
Co-Authors Abubakar Arief Arrum Anggraini Darmawan Astrid Maria Esther, Astrid Maria Firka Firudzia Ramadhani Gatri Lunarindiah Haryanto, Jennifer Victoria Astari Octaviani, Dian Santosa, Wahyuningsih