Pelatihan Pemasaran Digital Bagi Calon Wirausahawan di Panti Sosial Bina Remaja Taruna Jaya Jakarta Timur

Santosa, Wahyuningsih
Octaviani, Dian
Astrid Maria Esther
Arrum Anggraini Darmawan
Rayhan Fadillah
Haryanto, Jennifer Victoria Astari

JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Vol. 6 No. 1 (2025)

This Community Service (PkM) activity aims to educate aspiring entrepreneurs at the Taruna Jaya 1 Youth Social Institution about the importance of digital marketing strategies for achieving success in the digital era. Entrepreneurs, including MSMEs, need to leverage technology and digital platforms to enhance visibility, reach a broader market, and build stronger customer relationships. A participatory educational method was employed, encouraging active discussions. As a result, participants understood practical steps such as identifying target markets, building a strong online presence, utilizing content marketing and social media, and the importance of evaluating digital marketing strategies. With proper implementation, entrepreneurs can increase competitiveness and achieve sustainable business growth.