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All Journal Al-Mubin: Islamic Scientific Journal AHSAN: Jurnal Dakwah dan Komunikasi
Nasution, Wina Warohmah
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Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Manajemen Strategis Lembaga Dakwah Kampus Al-Izzah UINSU dalam Membentuk Generasi Dakwah Milenial Syarbaini, Syarbaini; Hasibuan, Wildan Ansori; Nasution, Wina Warohmah; Dalimunthe, Yaqub
Ahsan: Jurnal Dakwah dan Komunikasi Vol 3 No 2 (2024)
Publisher : Program Studi Manajemen Dakwah Fakultas Ushuluddin Adab dan Dakwah IAIN Manado

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Abstract

This research aims to analyze the strategic management implemented by the Al-Izzah Campus Da'wah Institute (LDK) at the North Sumatra State Islamic University (UINSU) in forming the millennial preaching generation. The millennial generation has unique characteristics, such as being adaptive to technology, tends to be creative, and is active on social media, so a strategic da'wah approach is really needed. The research method used is descriptive qualitative with a case study approach. Data collection was carried out through in-depth interviews, participant observation and document analysis. The research subjects consisted of LDK Al-Izzah administrators, active members, and students involved in da'wah programs. The research results show that LDK Al-Izzah implements three main stages in strategic management: (1) Planning, through preparing a technology-based vision, mission and da'wah program; (2) Implementation, by utilizing social media, inter-organizational collaboration, and competency-based training; and (3) Evaluation, through regular assessments of program success and its impact on member development. This strategy has proven effective in increasing student participation and creating a millennial generation who is able to preach creatively and relevantly to the challenges of the times. It is hoped that this research can become a reference for other campus Da'wah institutions in developing adaptive and innovative da'wah strategies, as well as supporting the role of campuses as centers for the format ion of future generations of da'wah.
DA'WAH MANAGEMENT ON RELIGIOUS MODERATION BY THE INDONESIAN ULEMA COUNCIL IN DELI SERDANG REGENCY Nasution, Wina Warohmah; Efendi, Erwan
Al-Mubin Jurnal Ilmiah Islam
Publisher : Department of Research and Community Service at the Ummul Quro Al-Islami Bogor Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/almubin.v8i2.1960

Abstract

The purpose of this study is to find out the da'wah planning carried out by the MUI Deli Serdang Regency on religious moderation. A descriptive qualitative methodology is used in this study. Data collection techniques are carried out through in-depth interviews, observations, and documentation. The results of the study show that the management of MUI da'wah is carried out through the stages of planning da'wah programs, organizing dai and materials, mapping the level of understanding of the community and religious leaders on the concept of religious moderation, implementing activities such as Ramadan safari and faith development in minority areas, and evaluation through follow-up visits to the assisted areas. MUI also innovates by using social media and radio to expand the reach of da'wah
Co-Authors Dalimunthe, Yaqub Erwan Efendi Hasibuan, Wildan Ansori Syarbaini Syarbaini