Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan Bahtera Inovasi
Salsabila, Nardina
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Dinamika Intrapreneurship di Perusahaan Denim Earthy Genova: Suatu Pendekatan Kualitatif Salsabila, Nardina; Purnomo, Margo; Purbasari, Ratih
Bahtera Inovasi Vol 8 No 2 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v8i2.7277

Abstract

This study examines the dynamics of intrapreneurship at Earthy Genova, a denim company that relies on both online and offline sales. Intrapreneurship, which involves innovation and employee initiative, plays a critical role in developing more creative and responsive marketing strategies to adapt to market changes. This research uses a qualitative method with an in-depth case study design, where data is collected through observation and semi-structured interviews with the company's owner. The findings reveal that intrapreneurial experiences at Earthy Genova have improved product and service quality, strengthened customer loyalty, and enhanced the company’s competitiveness in the denim industry. Innovations, such as the development of premium denim products and a customer-oriented approach, have significantly contributed to the company's success. The study concludes that intrapreneurship is a key factor in Earthy Genova's ability to navigate the challenges of the dynamic fashion industry. This research provides important insights for other e-commerce businesses regarding the importance of innovation and managerial capabilities in maintaining customer loyalty.
Dinamika Intrapreneurship di Perusahaan Denim Earthy Genova: Suatu Pendekatan Kualitatif Salsabila, Nardina; Purnomo, Margo; Purbasari, Ratih
Bahtera Inovasi Vol 8 No 2 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/ds2w7h07

Abstract

This study examines the dynamics of intrapreneurship at Earthy Genova, a denim company that relies on both online and offline sales. Intrapreneurship, which involves innovation and employee initiative, plays a critical role in developing more creative and responsive marketing strategies to adapt to market changes. This research uses a qualitative method with an in-depth case study design, where data is collected through observation and semi-structured interviews with the company's owner. The findings reveal that intrapreneurial experiences at Earthy Genova have improved product and service quality, strengthened customer loyalty, and enhanced the company’s competitiveness in the denim industry. Innovations, such as the development of premium denim products and a customer-oriented approach, have significantly contributed to the company's success. The study concludes that intrapreneurship is a key factor in Earthy Genova's ability to navigate the challenges of the dynamic fashion industry. This research provides important insights for other e-commerce businesses regarding the importance of innovation and managerial capabilities in maintaining customer loyalty.
The Mediating Effect of Perceived Usefulness in the End-User Computing Satisfaction Model on Online Transportation User Satisfaction Salsabila, Nardina; Muftiadi, Anang; Arifianti, Ria
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4382

Abstract

The rapid growth of online transportation services in Indonesia has significantly reshaped urban mobility by offering greater convenience and efficiency. However, persistent issues such as system inaccuracies, usability problems, and information quality may affect user satisfaction. This study investigates the determinants of user satisfaction with an online transportation application by integrating the End-User Computing Satisfaction framework and the Technology Acceptance Model (TAM), with perceived usefulness serving as a mediating variable. A quantitative approach was applied using data collected from 390 active Maxim users in the Greater Jakarta area between January and March 2025. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that perceived usefulness has a strong and significant effect on user satisfaction. Accuracy, ease of use, and content quality significantly influence perceived usefulness, while timeliness and format do not. Furthermore, accuracy, ease of use, timeliness, and format directly affect user satisfaction, whereas content does not show a significant direct effect. These findings imply that online transportation providers should prioritize system accuracy, usability, timely information delivery, and interface design to enhance perceived usefulness and user satisfaction, thereby strengthening their competitive position.
Co-Authors Margo Purnomo R. Anang Muftiadi Ratih Purbasari, Ratih Ria Arifianti