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All Journal Dewantara: Jurnal Pendidikan Sosial Humaniora Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Dina Amalia Khoirun Nadha Raswadiyanto
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh E-Commerce Tokopedia dan Kerja Sama Aplikasi Tiktok pada E-Commerce Tokopedia Terhadap Minat Beli Konsumen Dina Amalia Khoirun Nadha Raswadiyanto; Deny Ardiansyah; Edita Rachma Kamila
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 1 (2025): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i1.2063

Abstract

This study aims to analyze the influence of Tokopedia's e-commerce strategy and collaboration with the TikTok application on consumer purchasing interest. Using quantitative methods, data were collected through a survey with a questionnaire distributed to 90 respondents who are active users of Tokopedia and TikTok. The analysis technique used is multiple regression to test the relationship between the independent variables (Tokopedia's e-commerce strategy and collaboration with TikTok) and the dependent variable (consumer purchasing interest). The results of the study indicate that Tokopedia's e-commerce strategy has a positive and significant influence on consumer purchasing interest, as well as the collaboration between Tokopedia and TikTok which has proven to be significant in increasing purchasing interest. In addition, the simultaneous influence between the two variables shows stronger results than the individual influence. This study provides a practical contribution to the e-commerce industry in formulating more effective marketing strategies in the digital era.
Recovery Jamu Tradisional Menjadi Produk Berdaya Saing Global Dina Amalia Khoirun Nadha Raswadiyanto; Wahyu Eko Pujianto
Dewantara : Jurnal Pendidikan Sosial Humaniora Vol. 2 No. 3 (2023): September : Dewantara : Jurnal Pendidikan Sosial Humaniora
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/dewantara.v2i3.1308

Abstract

The purpose of this research is to find out how to improve traditional herbal products so that they can be globally competitive and have enthusiasts who are not inferior to modern medicine. Jamu is a herbal drink used for health. Since ancient times until today, herbal medicine is used as a treatment and prevention of disease. In the current era, product innovation in herbal medicine packaging has the potential to bring back old herbal medicine into a more modern herbal medicine. The problem with this herbal medicine is the lack of marketing and the change from plastic packaging to the latest bottle packaging. From the point of view of young people, dependence on drugs is very dangerous. The necessary solution is to advise jamu traders to follow the latest marketing strategies and change the packaging to be more attractive to consumers. Therefore, jamu is a traditional herbal medicine that should remain. This research was conducted on a resource person selling jamu at a roadside shop in the village of Balongdowo Candi Sidoarjo using qualitative data collection methods with a descriptive approach of interviewing business owners, which aims to find out how the jamu business process has long been operating in the era of ancestors then now competes again in modern times.
Co-Authors Deny Ardiansyah Edita Rachma Kamila Wahyu Eko Pujianto