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All Journal Indonesia Berdaya Review of Management, Accounting, and Business Studies
Nuraisyah, Julia
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Application of Digital Marketing In MSMEs Through Google Maps to Increase Revenue In Pematang Serai Village, Langkat Regency (Penerapan Pemasaran Digital pada UMKM Melalui Google Maps untuk Meningkatkan Pendapatan di Desa Pematang Serai Kabupaten Langkat) Sari, Pipit Buana; Sari, Maya Macia; Rioni, Yunita Sari; Nuraisyah, Julia
Indonesia Berdaya Vol 6, No 1 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2025994

Abstract

This service aims to increase the income of MSMEs in Pematang Serai Village, Langkat Regency through the application of digital marketing by utilizing Google Maps. The methods used include socialization, training, and assistance in creating and optimizing Google Business profiles. The results of the activity showed an increase in awareness and skills of MSMEs actors in utilizing Google Maps for promotion. The visibility of MSMEs on digital platforms increases, facilitating access to information for potential customers, and facilitating interaction with customers. Although the increase in revenue still needs to be further evaluated, this activity has laid the foundation for MSMEs to thrive in the digital era. Continuous mentoring, development of a comprehensive digital marketing strategy, and collaboration with related parties are needed to optimize the impact of this activity.Abstrak. Layanan ini bertujuan untuk meningkatkan pendapatan UMKM di Desa Pematang Serai, Kabupaten Langkat melalui penerapan pemasaran digital dengan memanfaatkan Google Maps. Metode yang digunakan meliputi sosialisasi, pelatihan, dan pendampingan pembuatan serta pengoptimalan profil Google Business. Hasil kegiatan menunjukkan adanya peningkatan kesadaran dan keterampilan pelaku UMKM dalam memanfaatkan Google Maps untuk promosi. Visibilitas UMKM di platform digital meningkat, memudahkan akses informasi bagi calon konsumen, dan memudahkan interaksi dengan konsumen. Meskipun peningkatan pendapatan masih perlu dievaluasi lebih lanjut, kegiatan ini telah menjadi pondasi bagi UMKM untuk berkembang di era digital. Pendampingan berkelanjutan, pengembangan strategi pemasaran digital yang komprehensif, serta kolaborasi dengan pihak terkait sangat diperlukan untuk mengoptimalkan dampak kegiatan ini.
Profit management from a legal and accounting perspective Sari, Maya Macia; Sakdiah, Sakdiah; Trifana, Novania; Nuraisyah, Julia; Sari, Dwi Kumala
Review of Management, Accounting, and Business Studies Vol. 4 No. 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v4i1.4927

Abstract

This study aimed to understand and analyze Profit Management from legal and accounting perspectives. To obtain data related to these variables, researchers made indirect observations. The data used in this study were secondary data, collected through intermediary sources (obtained and recorded by other parties). Secondary data typically included evidence, records, or historical reports compiled in published and unpublished archives (documentary data). The research employed action research, with data collection conducted primarily through intermediary media. Based on the results of this study, the effectiveness of law and accounting was shown to have had a positive and significant impact on profit management within a company. In the case study of banking services, where conventional bank interest was considered usury, financial institutions were required to adhere to Sharia foundations. The values of Sharia law served as a fundamental framework in the societal and national life systems, with Islamic law governing as a rule of life. The pillars and legal conditions of contracts in Sharia were akin to the legal conditions in principle.
Co-Authors , Yunita Sari Rioni Pipit Buana Sari, Pipit Buana Sakdiah Sakdiah, Sakdiah Sari, Dwi Kumala Sari, Maya Macia Trifana, Novania