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All Journal Indonesia Berdaya Jurnal Impresi Indonesia
Baihaki, Abdillah
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Strategy for developing MSMES in Rejowinangun: digital marketing socialization and financial management (Case study all MSMEs in Kampung Gedong Kuning, DI Yogyakarta) (Strategi Pengembangan UMKM di Rejowinangun: Sosialisasi Pemasaran Digital dan Pengelolaan Keuangan (Studi Kasus Seluruh UMKM di Kampung Gedong Kuning DI Yogyakarta)) Alisyah, Salsabiela Nuru; Selsabela, Adelia Ageng Yumna; Alfaizal, Muhammad Hasby; Safitri, Wahyu Fita; Rafhika, Aufha; Robbani, Tsabit Aqdam; Watulfa, Dwi Chintia; Bestari, Pretty; Khoirunnisa, Widiatri; Baihaki, Abdillah; Faishal, Muhammad
Indonesia Berdaya Vol 6, No 1 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251028

Abstract

Many Micro, Small, and Medium Enterprises (MSMEs) face challenges due to incomplete and inaccurate information. The issue is difficulties in planning and providing targeted assistance to RW 2 Rejowinangun. Most MSME owners are not familiar with digital technology and have difficulties in making financial reports. It is necessary to introduce digital marketing and financial reports to reach a wider market and optimize business performance based on accurate financial data. Digital marketing is a marketing strategy that uses digital media and the internet. Meanwhile, financial statements are documents that record and summarize all financial transactions that occur in MSMEs. The method used is in the form of a survey by collecting data on the MSME database and socialization which is carried out by involving the PKK and MSMEs in RW 2 Rejowinangun. Suggestions from the results of the activities that have been carried out are to conduct regular training related to financial literacy and the use of easily accessible financial recording technology as well as training on the use of social media and the creation of marketing content. In addition, the development of an organized MSME database must be continuously updated to make it easier for the government and stakeholders to provide support. Abstrak. Banyak Usaha Mikro Kecil Menengah (UMKM) yang menghadapi tantangan akibat informasi yang tidak lengkap dan tidak akurat. Permasalahan tersebut adalah kesulitan dalam melakukan perencanaan dan pemberian bantuan yang tepat sasaran kepada RW 2 Rejowinangun. Sebagian besar pelaku UMKM belum mengenal teknologi digital dan kesulitan dalam membuat laporan keuangan. Perlu adanya pemasaran digital dan laporan keuangan untuk menjangkau pasar yang lebih luas serta mengoptimalkan kinerja usaha yang berbasis pada data keuangan yang akurat. Pemasaran digital merupakan strategi pemasaran yang memanfaatkan media digital dan internet. Sedangkan laporan keuangan merupakan dokumen yang mencatat dan merangkum seluruh transaksi keuangan yang terjadi pada UMKM. Metode yang digunakan berupa survei dengan melakukan pendataan pada database UMKM dan sosialisasi yang dilakukan dengan melibatkan PKK dan UMKM di RW 2 Rejowinangun. Saran dari hasil kegiatan yang telah dilakukan adalah melakukan pelatihan secara berkala terkait literasi keuangan dan pemanfaatan teknologi pencatatan keuangan yang mudah diakses serta pelatihan pemanfaatan media sosial dan pembuatan konten pemasaran. Selain itu, pengembangan basis data UMKM yang terorganisasi harus terus dimutakhirkan agar memudahkan pemerintah dan pemangku kepentingan dalam memberikan dukungan.
Implementasi Customer Relationship Management Dalam Mempertahankan Loyalitas Pelanggan Di Masa Kopi Baihaki, Abdillah; Sari , Eka Anisa
Jurnal Impresi Indonesia Vol. 4 No. 7 (2025): Indonesian Impression Journal (JII)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i7.6860

Abstract

The coffee shop industry in Yogyakarta has experienced very rapid growth in the past decade, making it the city with the highest number of coffee shops in Indonesia. Changes in people's lifestyles, especially among young people and students, have also encouraged the increase in coffee consumption and the proliferation of coffee shops with diverse concepts and services. One of the coffee shops that is trying to survive in this competition is Masa Kopi. This study aims to examine how the implementation of Customer Relationship Management (CRM) plays a role in maintaining customer loyalty in the Coffee Age. This research uses a qualitative approach with a descriptive type, where data is obtained through in-depth interviews, direct observation, and documentation of service and promotional activities in the Coffee Period. The results of the study show that CRM in Masa Kopi is carried out through several main strategies, namely improving service quality, offering competitive prices, and providing a pleasant consumption experience. Promotional strategies such as "Morning Coffee Promotion", beauty classes, and nail art are concrete examples of the implementation of price-based CRM to attract customers at a certain time. It was also found that customer satisfaction resulting from service that meets or exceeds expectations has a significant impact on customer loyalty and trust. Thus, the implementation of CRM in Masa Kopi has proven to be effective in building long-term relationships with customers and maintaining business continuity in the midst of high competition in the coffee industry in Yogyakarta.
Co-Authors Alfaizal, Muhammad Hasby Alisyah, Salsabiela Nuru Bestari, Pretty Khoirunnisa, Widiatri Muhammad Faishal Rafhika, Aufha Robbani, Tsabit Aqdam Safitri, Wahyu Fita Sari , Eka Anisa Selsabela, Adelia Ageng Yumna Watulfa, Dwi Chintia