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All Journal Jurnal Manajemen Terapan dan Keuangan IMAGE JURNAL MANAJEMEN MOTIVASI EKONOMIS : Journal of Economics and Business Management and Economics Journal (MEC-J) Research Horizon IIJSE
Fadhilla, Hanifa Nur
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Implementasi Strategi Influencer Marketing Untuk Meningkatkan Brand Awareness pada Produk Indibiz di PT. Telkom Witel Yogyakarta Imran, Raihan Al; Fadhilla, Hanifa Nur
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2748

Abstract

This study aims to analyze the influence of influencer marketing and social media marketing on brand awareness of Indibiz products managed by PT Telkom Witel Yogyakarta. Digital marketing strategies through collaboration with influencers and management of attractive social media content are expected to expand the reach of product information. This study uses a mixed methods approach, namely quantitative and qualitative. The quantitative approach was carried out through a survey method by distributing questionnaires to 100 respondents who are social media users and are aware of Indibiz product promotions. The sampling technique used purposive sampling with the criteria of respondents who actively use social media and have seen the product promotion. Quantitative data were analyzed using multiple linear regression analysis with the help of statistical software. The results of the simultaneous test showed that both independent variables together have a significant effect on brand awareness. In other words, the implementation of a digital marketing strategy through influencer marketing and social media marketing is an effective strategy in increasing brand awareness of Indibiz products.
Evaluation of Work Motivation and Work Efficiency on the Success of Telemarketing Staff in Achieving IndiHome Sales Targets at PT. Telkom Access Takengon Branch Riski, Rezi; Fadhilla, Hanifa Nur
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8474

Abstract

This study explores how work motivation and efficiency influence the performance of telemarketing staff in achieving IndiHome sales targets at PT. Telkom Access Takengon Branch. Using a qualitative approach with interviews, observation, and documentation, findings reveal that high motivation enhances enthusiasm, consistency, and creativity in customer engagement. Efficiency improves the bidding process, data management, and sales conversions. Although targets were not fully met, the synergy between motivation and efficiency led to better outcomes. Future research should broaden the scope and consider additional variables such as job satisfaction, organizational culture, and leadership style to provide deeper insights.
The Effectiveness of IndiBiz Marketing Strategy in Building Interest and Purchasing Decisions for Business Internet Services in the MSME Segment in the Yogyakarta Region and Surrounding Areas Bayu Andrian; Fadhilla, Hanifa Nur
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8477

Abstract

This study explores the effectiveness of PT Telkom Indonesia’s IndiBiz marketing strategy in influencing SMEs’ purchase intentions in Yogyakarta. Through interviews with five business owners and field observations, the study finds that competitive pricing, promotions, and brand image build consumer trust. However, competitors offer more flexible pricing and features. The results suggest IndiBiz should enhance educational promotions, service quality, and targeted marketing. Future research should involve larger samples and a mixed-method approach to better assess IndiBiz’s digital marketing effectiveness across regions and SME segments.
Co-Authors Abdillah, Ibnu Zaki Adelti, Salsabilla Putri Bayu Andrian Fadhilah, Irfan Firmansyah, Aldy Arya Imran, Raihan Al Mahendra, Mahesh Mauliza, Fazia Prabawati, Raden Roro Sekar Maya Qomarudin, Rizky Wahyu Riski, Rezi Syamsuddin, Siti Fatimah Wardana, Dhimas Sadewa