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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Rahmadany, Putri
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Economics, Econometrics & Finance

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Analisis Customer Relationship Management (CRM) Pada PT. Telkom Indonesia, Tbk Medan Rahmadany, Putri; Zainarti, Zainarti
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 1: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i1.2755

Abstract

PT. Telkom is one of the telecommunications service providers in Indonesia. The BGES unit is a unit that works in the field of marketing. The BGES unit serves Corporate customers to meet the customer's internet service needs. The success of a company is measured by the level of customer satisfaction. CRM is the company's ability to maximize customer value on an ongoing basis by allocating resources more effectively focused on potential customers which in turn can increase revenue, profitability and company value. Customer Relationship Management (CRM) is able to influence the customer's desire to be able to develop true relationships, because the convenience obtained through good and efficient relationships between companies and consumers will create a long-lasting approach.
Co-Authors Zainarti Zainarti