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All Journal Jurnal Ekonomi, Bisnis dan Manajemen
Susanto, Capriandika Putra
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Economics, Econometrics & Finance

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Penerapan Business Model Canvas untuk Mengembangkan Strategi Bisnis ACW Studio Susanto, Capriandika Putra; Widhiwipati, David Reza; Ramdani, Anka Luffi; Kuntari, Wien
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 3 No. 4 (2024): Desember : Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v3i4.2786

Abstract

The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-based creative products, significantly enhancing customer experience. The use of BMC helps the company analyze nine key business elements, including strategic collaboration, service personalization, and optimization of digital distribution channels. The study results show that AR-based strategies can provide substantial competitive advantages in a highly competitive market while also opening opportunities for expansion into sectors such as education, retail, and tourism.
Co-Authors Kuntari, Wien Ramdani, Anka Luffi Widhiwipati, David Reza