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All Journal International Journal Software Engineering and Computer Science (IJSECS) Jurnal Ekonomi, Bisnis dan Manajemen
Ramdani, Anka Luffi
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Computer Science & IT Economics, Econometrics & Finance

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Penerapan Business Model Canvas untuk Mengembangkan Strategi Bisnis ACW Studio Susanto, Capriandika Putra; Widhiwipati, David Reza; Ramdani, Anka Luffi; Kuntari, Wien
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 3 No. 4 (2024): Desember : Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v3i4.2786

Abstract

The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-based creative products, significantly enhancing customer experience. The use of BMC helps the company analyze nine key business elements, including strategic collaboration, service personalization, and optimization of digital distribution channels. The study results show that AR-based strategies can provide substantial competitive advantages in a highly competitive market while also opening opportunities for expansion into sectors such as education, retail, and tourism.
Application of the Waterfall Methodology in the Development of the Emcotoys System Yeza, Mia Putri; Alfrida, Marsya Halya; Saputra, Fauzi Adi; Susanto, Capriandika Putra; Ramdani, Anka Luffi; Wicaksono, Aditya; Mindara, Gema Parasti
International Journal Software Engineering and Computer Science (IJSECS) Vol. 5 No. 2 (2025): AUGUST 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v5i2.4270

Abstract

Internet technology evolution has catalyzed transformative shifts across industries, reshaping digital business operations. This research examines EmcoToys, a hypothetical toy industry case, demonstrating web application development for market expansion and product promotion enhancement. The study applied the Waterfall methodology to design and construct a website through sequential phases: requirements gathering, system design, implementation, verification, and maintenance planning. Requirements analysis distinguished between functional and non-functional specifications, while the design phase utilized Entity Relationship Diagrams and use case modeling alongside low-fidelity interface prototypes. The implementation phase leveraged Laravel and Bootstrap frameworks for front-end architecture, with SQL managing database operations. Verification procedures through black box testing validated all system functionalities with complete success rates. The maintenance strategy prioritized content management accessibility and sustainable technical architecture through contemporary frameworks. This research advances existing literature by applying the Waterfall model specifically to toy industry e-commerce development, addressing a notable research gap. The resulting system delivers measurable advantages to EmcoToys: streamlined operational workflows, expanded product market visibility, and optimized user interactions. From a practical standpoint, this work provides a structured framework for companies undertaking similar digital initiatives. Theoretically, the findings affirm the continued applicability of the Waterfall methodology for projects with well-defined parameters and moderate complexity. The project addressed inherent challenges, including restricted user input during initial development stages and database structural inconsistencies, through systematic design refinements and collaborative testing protocols. These strategic adjustments facilitated the delivery of a robust, accessible, and sustainable system aligned with organizational requirements.
Co-Authors Aditya Wicaksono Alfrida, Marsya Halya Kuntari, Wien Mindara, Gema Parasti Saputra, Fauzi Adi Susanto, Capriandika Putra Widhiwipati, David Reza Yeza, Mia Putri