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All Journal PRoMEDIA Warta Ikatan Sarjana Komunikasi Indonesia
Yuniar, Nabila Alda
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Languange, Linguistic, Communication & Media

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Optimizing the Performance of Multinational Business Organizations through Cross-Cultural Communication Management: Review and Recommendations Bathesta, Yovi; Prasetya, Wibawa; Harwinda, Alfilonia; Kamal, Kamal; Yuniar, Nabila Alda
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.305

Abstract

Multinational companies face challenges in understanding and managing cultural differences. Cross-cultural communication becomes a crucial issue that affects organizational performance. This research aims to investigate the cross-cultural communication problems faced by multinational companies, focusing on identifying the factors influencing cross-cultural communication, their impact on company performance, and strategies that can be adopted to address these challenges. The research method used is a literature review involving critical analysis of journals and related research findings sourced from Google Scholar. Previous studies utilized should highlight various factors affecting cross-cultural communication, including language differences, cultural norms, stereotypes, and differences in non-verbal communication patterns. The research findings indicate that multinational companies need to adopt a holistic and proactive approach in managing cross-cultural communication, such as employee training to enhance cross-cultural awareness, strategic approaches in recruiting personnel with diverse cultural backgrounds, and the development of inclusive communication policies sensitive to cultural differences. Failure to manage cultural differences can lead to conflict, decreased productivity, and failure to achieve business goals. Academic suggestions include the need for further research to explore effective communication strategies in different cultural contexts. Additionally, longitudinal studies can help understand the dynamics of cross-cultural communication evolution in the long term. Practical suggestions include the need for management commitment to create an inclusive work environment that supports all team members, regardless of their cultural backgrounds. Companies should also integrate cross-cultural communication training into their employee development programs to enhance communication effectiveness in an increasingly complex global context.
A Phenomenological Exploration of AI's Impact in the Digital Communication Ecosystem Yuniar, Nabila Alda; Bathesta, Yovi; Kamal, Kamal; Adhinugroho, Michael; Pertiwi, Setya Ambar; Harjanto, Rudy
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8144

Abstract

Communication technology in the digital era has led to the expanding use of Artificial Intelligence (AI), which raises ethical concerns and possible benefits. This research examines the complex world of digital communication, focusing on ethics in the AI era. The central tension is between free expression and lowering the risks of spreading misinformation and deception. The idea is to establish ethical frameworks that maintain this hazardous balance. A phenomenological research technique is used to understand digital communication enthusiasts' lived experiences and viewpoints. Phenomenology gives a qualitative view of ethical challenges and possibilities, encapsulating the underlying character of AI-powered communication tool user interactions to examine the contradiction between free expression and hoax prevention to understand the formulation and usage of ethical norms for responsible communication in the AI era. The theoretical framework shows how AI affects digital communication practices. AI's ability to falsify information poses freedom of speech concerns, prompting an ethical assessment of these technologies. The study explores the potential and moral conundrums that arise from the nexus of communication, AI, and the digital world. It also discusses how the changing digital landscape affects communication ethics. It calls for the development of strong norms and processes to promote ethical digital communication practices, emphasizing the significance of ethical enforcement in its discussion. It explores the ways artificial intelligence (AI) may enrich the digital age by preventing misinformation while preserving freedom of speech. Proposing an enforcement ethic, the study aims to cultivate a digital ecosystem that prioritizes ethics and harnesses the transformative potential of AI.
Co-Authors Adhinugroho, Michael Bathesta, Yovi Harwinda, Alfilonia Kamal, Kamal Pertiwi, Setya Ambar Rudy Harjanto Wibawa Prasetya