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All Journal Komuniti : Jurnal Komunikasi dan Teknologi Informasi The Journal of Educational Development PRoMEDIA JISIP: Jurnal Ilmu Sosial dan Pendidikan Warta Ikatan Sarjana Komunikasi Indonesia Media Bina Ilmiah
Bathesta, Yovi
Institut Komunikasi Dan Bisnis LSPR
Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Komunikasi dalam Melakukan Business Recovery Antara Agensi Public Relations dengan Startup Digital Sefanya, Ruth Uli; Bathesta, Yovi
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 12, No. 2, September 2020
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v12i2.10910

Abstract

ABSTRAKPenelitian ini bertujuan untuk meneliti strategi komunikasi yang dilakukan oleh agensi public relations, Golin, dalam dinamika hubungan dengan klien startup digital, Gilkor. Penelitian menggunakan teori strategi komunikasi dan konsep hubungan klien-konsultan, dengan metode kualitatif dan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pertanyaan terstruktur kepada Associate Consultant Golin, Marketing Business Development Gilkor, serta ilmuwan pakar di bidang hubungan masyarakat dan jurnalisme. Kesimpulan penelitian, strategi komunikasi yang dilakukan Golin terhadap klien menjawab tiga tujuan komunikasi yaitu, menyamakan persepsi terhadap press conference yang perlu dilakukan Gilkor untuk meningkatkan kesadaran publik, menciptakan penerimaan, serta memotivasi Gilkor bertindak sesuai arahan Golin. Rekomendasi penelitian, untuk melakukan analisis industri dan pelatihan media sebelum konferensi pers untuk memaksimalkan hasilnya.Kata kunci: Strategi komunikasi, hubungan klien-konsultan, penanganan mediaABSTRACTThis study aims to examine the communication strategy used by the public relations agency, Golin, in the dynamics of relationships with digital startup clients, Gilkor. The research uses communication strategy theory and client-consultant relationship concepts, with qualitative methods and case study approaches. Data was collected through in-depth interviews with structured questions to Golin's Associate Consultant, Gilkor’s Marketing Business Development, as well as expert scientists in the field of public relations and journalism. The conclusion of the research, the communication strategy carried out by Golin towards the client answers three communication objectives namely, equating the perception of the press conference that Gilkor needs to do to increase public awareness, create Gilkor acceptance of Golin's suggestions, and motivate Gilkor to act according to Golin's direction. The recommendations are to do the industry analysis and media training prior to the press conferences in order to maximize the result.Keyword: Strategic communication, client-consultant relationship, media handling
The The Effect of Initial Knowledge and Achievement Motivation on the Learning Result of Narrative Essay Writing in English Bathesta, Yovi
The Journal of Educational Development Vol 8 No 2 (2020): December 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v8i2.39140

Abstract

The objective of this research is to study the effects of the Initial Knowledge in English and the Achievement Motivation in English language on the Learning Result in Narrative Essay Writing in English. The research methodology used is a quasi-experiment with 2 x 2 factorial design which consists of the Initial Knowledge (A) and the Achievement Motivation factors (B) as independent variables, formed from 2 levels (A1, A2) and (B1, B2). The Learning Results are scored by Analytical Rubric (Y1) and Holistic Rubric (Y2) as dependent variables. The analysis of the research is by 1) Descriptive Statistics & Test (Test for Equality of Means) and 2) Multivariate Analysis of Variance. The population is the first semester students of Academic Year 2014-2015 of The London School of Public Relations (LSPR)-Jakarta, while the samples are taken from 2 classes of the lowest and the highest levels of English based on the LSPR English entry test. The Achievement Motivation questionnaires were distributed to the samples, from which 112 respondents' answers were collected. The research concludes that based on the MONOVA, the Initial Knowledge significantly influences the mean scores of the bivariate Analytical Rubric and the Holistic Rubric, while the Achievement Motivation in English doesn’t. And, the factors together, and the interaction between those two factors significantly influences those two bivariate variables.
The The Effect of Initial Knowledge and Achievement Motivation on the Learning Result of Narrative Essay Writing in English Bathesta, Yovi
The Journal of Educational Development Vol 8 No 2 (2020): December 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jed.v8i2.39140

Abstract

The objective of this research is to study the effects of the Initial Knowledge in English and the Achievement Motivation in English language on the Learning Result in Narrative Essay Writing in English. The research methodology used is a quasi-experiment with 2 x 2 factorial design which consists of the Initial Knowledge (A) and the Achievement Motivation factors (B) as independent variables, formed from 2 levels (A1, A2) and (B1, B2). The Learning Results are scored by Analytical Rubric (Y1) and Holistic Rubric (Y2) as dependent variables. The analysis of the research is by 1) Descriptive Statistics & Test (Test for Equality of Means) and 2) Multivariate Analysis of Variance. The population is the first semester students of Academic Year 2014-2015 of The London School of Public Relations (LSPR)-Jakarta, while the samples are taken from 2 classes of the lowest and the highest levels of English based on the LSPR English entry test. The Achievement Motivation questionnaires were distributed to the samples, from which 112 respondents' answers were collected. The research concludes that based on the MONOVA, the Initial Knowledge significantly influences the mean scores of the bivariate Analytical Rubric and the Holistic Rubric, while the Achievement Motivation in English doesn’t. And, the factors together, and the interaction between those two factors significantly influences those two bivariate variables.
Strategi Komunikasi dalam Melakukan Business Recovery Antara Agensi Public Relations dengan Startup Digital Ruth Uli Sefanya; Yovi Bathesta
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 12, No. 2, September 2020
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v12i2.10910

Abstract

ABSTRAKPenelitian ini bertujuan untuk meneliti strategi komunikasi yang dilakukan oleh agensi public relations, Golin, dalam dinamika hubungan dengan klien startup digital, Gilkor. Penelitian menggunakan teori strategi komunikasi dan konsep hubungan klien-konsultan, dengan metode kualitatif dan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pertanyaan terstruktur kepada Associate Consultant Golin, Marketing Business Development Gilkor, serta ilmuwan pakar di bidang hubungan masyarakat dan jurnalisme. Kesimpulan penelitian, strategi komunikasi yang dilakukan Golin terhadap klien menjawab tiga tujuan komunikasi yaitu, menyamakan persepsi terhadap press conference yang perlu dilakukan Gilkor untuk meningkatkan kesadaran publik, menciptakan penerimaan, serta memotivasi Gilkor bertindak sesuai arahan Golin. Rekomendasi penelitian, untuk melakukan analisis industri dan pelatihan media sebelum konferensi pers untuk memaksimalkan hasilnya.Kata kunci: Strategi komunikasi, hubungan klien-konsultan, penanganan mediaABSTRACTThis study aims to examine the communication strategy used by the public relations agency, Golin, in the dynamics of relationships with digital startup clients, Gilkor. The research uses communication strategy theory and client-consultant relationship concepts, with qualitative methods and case study approaches. Data was collected through in-depth interviews with structured questions to Golin's Associate Consultant, Gilkor’s Marketing Business Development, as well as expert scientists in the field of public relations and journalism. The conclusion of the research, the communication strategy carried out by Golin towards the client answers three communication objectives namely, equating the perception of the press conference that Gilkor needs to do to increase public awareness, create Gilkor acceptance of Golin's suggestions, and motivate Gilkor to act according to Golin's direction. The recommendations are to do the industry analysis and media training prior to the press conferences in order to maximize the result.Keyword: Strategic communication, client-consultant relationship, media handling
Optimizing the Performance of Multinational Business Organizations through Cross-Cultural Communication Management: Review and Recommendations Bathesta, Yovi; Prasetya, Wibawa; Harwinda, Alfilonia; Kamal, Kamal; Yuniar, Nabila Alda
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.305

Abstract

Multinational companies face challenges in understanding and managing cultural differences. Cross-cultural communication becomes a crucial issue that affects organizational performance. This research aims to investigate the cross-cultural communication problems faced by multinational companies, focusing on identifying the factors influencing cross-cultural communication, their impact on company performance, and strategies that can be adopted to address these challenges. The research method used is a literature review involving critical analysis of journals and related research findings sourced from Google Scholar. Previous studies utilized should highlight various factors affecting cross-cultural communication, including language differences, cultural norms, stereotypes, and differences in non-verbal communication patterns. The research findings indicate that multinational companies need to adopt a holistic and proactive approach in managing cross-cultural communication, such as employee training to enhance cross-cultural awareness, strategic approaches in recruiting personnel with diverse cultural backgrounds, and the development of inclusive communication policies sensitive to cultural differences. Failure to manage cultural differences can lead to conflict, decreased productivity, and failure to achieve business goals. Academic suggestions include the need for further research to explore effective communication strategies in different cultural contexts. Additionally, longitudinal studies can help understand the dynamics of cross-cultural communication evolution in the long term. Practical suggestions include the need for management commitment to create an inclusive work environment that supports all team members, regardless of their cultural backgrounds. Companies should also integrate cross-cultural communication training into their employee development programs to enhance communication effectiveness in an increasingly complex global context.
A Phenomenological Exploration of AI's Impact in the Digital Communication Ecosystem Yuniar, Nabila Alda; Bathesta, Yovi; Kamal, Kamal; Adhinugroho, Michael; Pertiwi, Setya Ambar; Harjanto, Rudy
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8144

Abstract

Communication technology in the digital era has led to the expanding use of Artificial Intelligence (AI), which raises ethical concerns and possible benefits. This research examines the complex world of digital communication, focusing on ethics in the AI era. The central tension is between free expression and lowering the risks of spreading misinformation and deception. The idea is to establish ethical frameworks that maintain this hazardous balance. A phenomenological research technique is used to understand digital communication enthusiasts' lived experiences and viewpoints. Phenomenology gives a qualitative view of ethical challenges and possibilities, encapsulating the underlying character of AI-powered communication tool user interactions to examine the contradiction between free expression and hoax prevention to understand the formulation and usage of ethical norms for responsible communication in the AI era. The theoretical framework shows how AI affects digital communication practices. AI's ability to falsify information poses freedom of speech concerns, prompting an ethical assessment of these technologies. The study explores the potential and moral conundrums that arise from the nexus of communication, AI, and the digital world. It also discusses how the changing digital landscape affects communication ethics. It calls for the development of strong norms and processes to promote ethical digital communication practices, emphasizing the significance of ethical enforcement in its discussion. It explores the ways artificial intelligence (AI) may enrich the digital age by preventing misinformation while preserving freedom of speech. Proposing an enforcement ethic, the study aims to cultivate a digital ecosystem that prioritizes ethics and harnesses the transformative potential of AI.
Pengaruh Komunikasi Interpersonal Barista Terhadap Kepuasan Pelanggan Pada Coffee House Kembali Ke Kala Pribadi, Aquira Bellinda; Bathesta, Yovi
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 2 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i2.4844

Abstract

Kepuasan pelanggan adalah respon secara emosional terhadap barang atau jasa yang dibeli. Kepuasan pelanggan sangat mungkin menjadi hal utama dalam mempertahankan bisnis di bidang apapun. Kepuasan pelanggan dapat diketahui melalui beberapa hal, salah satunya adalah komunikasi interpersonal dari perwakilan yang bekerja di dalam sebuah bisnis. Komunikasi interpersonal ialah tindakan komunikasi antara setidaknya dua individu secara interaktif. Komunikasi interpersonal merupakan salah satu kewajiban yang harus dimiliki oleh seorang barista yang bekerja di sebuah kafe, untuk mencapai kepuasan pelanggan. Penelitian ini bertujuan apakah ada pengaruh antara komunikasi interpersonal barista terhadap kepuasan pelanggan pada coffee house Kembali ke Kala, serta seberapa besar pengaruhnya. Teori utama yang digunakan dalam pengujian ini adalah teori komunikasi interpersonal dengan teori kepuasan pelanggan sebagai teori pendukungnya. Metode yang digunakan pada penelitian ini adalah kuantitatif eksplanatif dengan menyebarkan kuesioner kepada 77 responden yang merupakan pelanggan dari coffee house Kembali ke Kala dan menggunakan Skala Agung-Likert six point sebagai skala pengukurannya. Hasil pengolahan data yang telah diuji menunjukkan bahwa terdapat pengaruh antara komunikasi interpersonal barista terhadap kepuasan pelanggan coffee house Kembali ke Kala dengan arah yang kuat dan positif sebesar 81,7% sedangkan 18,3% sisanya dipengaruhi oleh faktor lain. 
ANALISIS KOMUNIKASI ORGANISASI DALAM MEMPERKUAT KESELAMATAN KERJA DI TERMINAL PETIKEMAS Muhammad Audy Setiawan; Yovi Bathesta
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Occupational safety in Indonesia faces significant challenges in its efforts to protect the physical and mental health of workers, especially in the context of high-risk work environments such as ports. Although Occupational Safety and Health (OSH) aims to create safe and efficient working conditions, data on Work Accident Insurance (JKK) claims show an alarming upward trend, highlighting the urgency of implementing more effective OSH policies. This research explores how organizational communication plays a role in strengthening work safety at Koja Container Terminal, a location with a high risk of accidents due to loading and unloading activities. The main focus of the research was the effectiveness of vertical, horizontal and diagonal communication in disseminating safety information and managing OHS policies. The findings show that vertical communication, such as safety instructions from management and reporting from field staff, as well as horizontal communication between supervisors, is essential to ensure consistency in the implementation of safety policies. In addition, diagonal communication that enables quick reporting of incidents also contributes to better risk management. To improve the effectiveness of communication, regular training and facilitation of constructive feedback are recommended, in order to strengthen the safety culture, minimize accidents and increase productivity in the work environment.
Co-Authors Adhinugroho, Michael Harwinda, Alfilonia Kamal, Kamal Muhammad Audy Setiawan Pertiwi, Setya Ambar Pribadi, Aquira Bellinda Rudy Harjanto Ruth Uli Sefanya Sefanya, Ruth Uli Wibawa Prasetya Yuniar, Nabila Alda