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All Journal Jurnal Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora LUGAS Jurnal Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia COMMENTATE: Journal of Communication Management Jurnal Impresi Indonesia
Harwinda, Alfilonia
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Pengaruh Special Event Pembukaan ASIAN GAMES ke-18 Tahun 2018 terhadap Reputasi Ketua Panitia INASGOC Alfilonia Harwinda; Andre Ikhsano
Jurnal Komunikasi Vol 14, No 1 (2020): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v14i1.6029

Abstract

Penelitian ini penting karena dilihat dari kesuksesan pembukaan acara Asian Games ke-18 tahun 2018 yang megah dan spektakuler berkaitan dengan reputasi ketua panitia INASGOC. Tujuan penelitian ini untuk menganalisa adakah pengaruh dan seberapa besar pengaruh special event pembukaan Asian Games ke 18 tahun 2018 terhadap reputasi ketua panitia INASGOC dari sudut pandang teori harapan melalui special event, dan reputasi. Dalam penelitian ini ada 2 variabel yaitu variabel X (special event) menggunakan 8 dimensi terdiri dari uniqueness, perishability, intangibility, ritual or ceremony, ambience and service, personal contact and interaction, labour intensive, dan fixed timescale sedangkan variabel Y (reputasi) menggunakan 4 dimensi terdiri dari kredibilitas, terpercaya, keterandalan dan tanggung jawab sosial. Penelitian ini melalui metode penelitian kuantitatif dengan menguji regresi linear sederhana, koefisien persamaan regresi, uji anova, analisis korelasi, dan uji normalitas. Responden dalam penelitian ini adalah 100 orang responden yang menonton langsung pembukaan Asian Games ke-18 tahun 2018 di Gelora Bung Karno Jakarta. Penelitian ini mendapatkan hasil dari Pearson Correlation Product Moments menunjukkan sebesar 0,628 bahwa terdapat pengaruh positif dan kuat yang signifikan antara special event pembukan Asian Games ke-18 tahun 2018 terhadap reputasi ketua panitia INASGOC.  Penelitian ini juga terdapat besar pengaruh special event pembukaan Asian Games ke-18 tahun 2018 terhadap reputasi ketua panitia INASGOC adalah 39,4%.
Komunikasi Mitigasi Bencana di Kota Industri Cilegon Yunia, Anita; Yulianti, Wulan; Harwinda, Alfilonia; Pinariya, Janette Maria
COMMENTATE: Journal of Communication Management Vol. 4 No. 2 (2023): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103004220231

Abstract

Indonesia's geographical and geological factors, which are located on the Pacific Ring of Fire, are one of the factors causing earthquakes, volcanic eruptions, tsunamis, floods, landslides, and extreme weather. One area that is of concern to the government in its disaster management efforts is Cilegon City, Banten Province because it has a fairly high level of disaster vulnerability. This city has the potential for a large earthquake accompanied by a tsunami with waves as high as 8.28 meters which holds the potential for danger in the form of technological failures that cause damage to infrastructure, disease, the environment, and even death to humans. This research aims to analyze program steps and mitigation communication strategies in the city of Cilegon. This research was conducted in January – September 2022 in Cilegon City, Banten Province. The method used in this research is descriptive qualitative. The results show that efforts focused on dealing with disasters in Cilegon City were carried out through outreach and education. As a follow-up to this activity, the community will be empowered with training and assistance which will later be further developed with capacity-building activities to improve community skills in disaster response.
Kapabilitas Humas Perguruan Tinggi Di Jakarta Dalam Tata Kelola Komunikasi MBKM Saat Pandemi COVID-19 Harwinda, Alfilonia; Pinariya, Janette Maria; Putri, Dhita Widya; Yunia, Anita; Yulianti, Wulan
LUGAS Jurnal Komunikasi Vol. 8 No. 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.3753

Abstract

During the COVID-19 pandemic, public relations in Higher Education (PT) is facing new changes.  The public relations capability is  to maintain  relations with the media, internal and external communications  other  stakeholders.  This  is related to the PT's public relations capabilities in information management during COVID-19, which can provide clear and  good  information and maintain the reputation and image of the organization. This research aims to understand the Public Relations Capabilities in (PT) for information management during the COVID-19 pandemic.  This research  to  used by Macnamara (2018) regarding Knowledge, Skills, and Abilities (KSAs)/ Competencies, Competency, and Competence.  This research uses qualitative methods and data collection using Focus Group Discussions (FGD) with 13 public relations employees from universities in Jakarta.  PT's public relations capability in managing information to the internal and external via social media channels effectively regarding MBKM.   Public relations officer can carry out a competency test  which  is  useful for  becoming a reliable and competent public relations officer and understanding the basics of the PR code of ethics. Public relations in (PT) capabilities during the COVID-19 pandemic by having public relations competencies that have a role in professional performance ethics. Evaluation and monitoring have successfully navigated academic activities during the pandemic and ready to face the new normal. The role of public relations in (PT) is related to the Good Reputation of the organization and its stakeholders. Public relations in (PT) to attract the  attention of the audience  (lecturers and students) by creating  interesting  content about MBKM uploaded via social media and collaborating with other campus partners. Public relations in (PT) has implemented strich health protocols and established pandemic response task forces.
Optimizing the Performance of Multinational Business Organizations through Cross-Cultural Communication Management: Review and Recommendations Bathesta, Yovi; Prasetya, Wibawa; Harwinda, Alfilonia; Kamal, Kamal; Yuniar, Nabila Alda
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.305

Abstract

Multinational companies face challenges in understanding and managing cultural differences. Cross-cultural communication becomes a crucial issue that affects organizational performance. This research aims to investigate the cross-cultural communication problems faced by multinational companies, focusing on identifying the factors influencing cross-cultural communication, their impact on company performance, and strategies that can be adopted to address these challenges. The research method used is a literature review involving critical analysis of journals and related research findings sourced from Google Scholar. Previous studies utilized should highlight various factors affecting cross-cultural communication, including language differences, cultural norms, stereotypes, and differences in non-verbal communication patterns. The research findings indicate that multinational companies need to adopt a holistic and proactive approach in managing cross-cultural communication, such as employee training to enhance cross-cultural awareness, strategic approaches in recruiting personnel with diverse cultural backgrounds, and the development of inclusive communication policies sensitive to cultural differences. Failure to manage cultural differences can lead to conflict, decreased productivity, and failure to achieve business goals. Academic suggestions include the need for further research to explore effective communication strategies in different cultural contexts. Additionally, longitudinal studies can help understand the dynamics of cross-cultural communication evolution in the long term. Practical suggestions include the need for management commitment to create an inclusive work environment that supports all team members, regardless of their cultural backgrounds. Companies should also integrate cross-cultural communication training into their employee development programs to enhance communication effectiveness in an increasingly complex global context.
Diplomasi dalam Bingkai Media: Analisis Framing Pemberitaan Keanggotaan Indonesia di BRICS Fauzulhaq, Ghurfah; Harwinda, Alfilonia
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 4 (2025): November 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i4.2025.2134-2144

Abstract

Penelitian ini mengkaji perbedaan pembingkaian (framing) media terhadap keikutsertaan Indonesia sebagai anggota penuh BRICS, dengan menganalisis pemberitaan di Antaranews.com dan Tempo.co. Menggunakan pendekatan kualitatif dengan model analisis framing Robert N. Entman, penelitian ini mengungkap adanya dua konstruksi realitas yang berbeda secara fundamental. Antaranews.com, sebagai media pemerintah, membangun bingkai narasi diplomatis yang menampilkan keanggotaan BRICS sebagai langkah konstruktif, bertanggung jawab, dan kelanjutan logis dari politik luar negeri bebas aktif. Sebaliknya, Tempo.co, sebagai media independen, menyajikan bingkai realistis yang pragmatis, mendefinisikan langkah tersebut sebagai manuver “sedikit nakal-nakal” untuk mencapai kemerdekaan ekonomi di tengah persaingan global. Temuan menunjukkan bahwa kedua narasi yang tampak kontradiktif ini secara kolektif membentuk sebuah strategi komunikasi multi-lapis, yang memungkinkan Indonesia memproyeksikan citra ganda: sebagai diplomat yang bertanggung jawab bagi publik internasional dan sebagai aktor nasionalis yang cerdas bagi publik domestik.
Analisis Strategi Marketing Public Relations SMA Al-Azhar Kelapa Gading Dalam Menjaga Citra Sekolah Fairuz, Achmad; Dzikra Aqilah, Kimi; Harwinda, Alfilonia
Jurnal Impresi Indonesia Vol. 4 No. 6 (2025): Indonesian Impression Journal (JII)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i6.6727

Abstract

Citra merupakan aset penting dalam menarik minat calon siswa dan mempertahankan kepercayaan dari stakeholder sekolah. Tujuan utama penelitian ini adalah untuk mengidentifikasi strategi Marketing Public Relations yang diterapkan oleh SMA Al-Azhar Kelapa Gading, memahami peran Marketing Public Relations dalam memelihara dan meningkatkan citra sekolah, serta menganalisis efektivitas strategi Marketing Public Relations yang telah diterapkan. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif dengan menggunakan teori PENCILS. Data dikumpulkan melalui wawancara mendalam dengan pihak terkait di sekolah baik dari internal maupun eksternal. Hasil analisis menunjukkan bahwa SMA Al-Azhar Kelapa Gading telah menerapkan berbagai strategi Marketing Public Relations, seperti kegiatan promosi acara sekolah, hubungan dengan media massa, dan interaksi dengan masyarakat sekitar. Peran Marketing Public Relations dapat menjaga citra positif sekolah dan meningkatkan keterlibatan stakeholder. Temuan penelitian ini memberikan pemahaman yang lebih baik tentang pentingnya Marketing Public Relations dalam mengelola citra sekolah. Pada implikasi penelitian ini sekolah dapat meningkatkan efektivitas Marketing Public Relations untuk lebih menarik minat calon siswa, mendukung prestasi akademik, dan memperkuat hubungan dengan komunitas sekitar
Co-Authors Bathesta, Yovi Dzikra Aqilah, Kimi Fairuz, Achmad Fauzulhaq, Ghurfah Ikhsano, Andre Kamal, Kamal Pinariya, Janette Maria Putri, Dhita Widya Wibawa Prasetya Yulianti, Wulan Yunia, Anita Yuniar, Nabila Alda