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All Journal Journal for Technology and Science
Prasetyo, Agil Bagus
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Electrical & Electronics Engineering

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TECHNOLOGICAL DEVELOPMENTS ON PURCHASING DECISIONS IN THE TOKOPEDIA MARKETPLACE: Perkembangan Teknologi Terhadap Keputusan Pembelian di Marketplace Tokopedia Prasetyo, Agil Bagus; Sari, Herlinda Maya Kumala
Journal for Technology and Science Vol. 1 No. 1 (2024): Journal for Technology and Science
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ipteks.v1i1.93

Abstract

This study aims to determine that e-service quality, e-money, and e-word of mouth simultaneously affect purchasing decisions. This research uses quantitative methods. Sampling uses non-probability sampling techniques and accidental sampling methods. There were 100 respondents involved in this study. Data collection using a questionnaire distributed via google form. And in data processing using the SPSS Statistic 16 program. This study found that e-service quality has a significant effect on purchasing decisions, e-money has a significant effect on purchasing decisions, and e-word of mouth has a significant effect on purchasing decisions in the Tokopedia marketplace.
Co-Authors Herlinda Maya Kumala Sari, Herlinda Maya Kumala