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All Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship ECONOMIST: Jurnal Ekonomi dan Bisnis
Algifani, M. Gaza
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Humanities Economics, Econometrics & Finance Education Social Sciences

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PENGARUH SISTEM DIGITALISASI TERHADAP KINERJA KARYAWAN PADA BANK MANDIRI LOMBOK Cornelia, Cindy; Algifani, M. Gaza; Widiyasti, Baiq Dinna; Wardi, Putri Amalia
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2025): Januari 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v2i1.40

Abstract

Teknologi berkembang dengan sangat cepat, memungkinkan penggunaan layanan elektronik dan meningkatkan kemampuan interaktif dalam berbagai aspek kehidupan. Karyawan bank yang beradaptasi dengan teknologi digital dapat meningkatkan kemampuan mereka dalam memberikan layanan yang lebih efektif dan efisien kepada nasabah. Penelitian ini bertujuan untuk mengetahui dan menganalisis dampak digitalisasi perbankan terhadap kualitas kinerja karyawan pada Bank Mandiri di Lombok. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada seluruh karyawan Bank Mandiri. Metode yang digunakan dalam penelitian ini adalah metode asosiatif dengan pendekatan kuantitatif dengan data yang diperoleh menggunakan kuesioner yang disebarkan kepada 37 responden. Hasil pengumpulan data menunjukkan bahwa mayoritas responden setuju bahwa sistem digitalisasi dapat meningkatkan kinerja karyawan karena menawarkan berbagi kemudahan yang berdampak pada efisiensi waktu. Namun disatu sisi karyawan harus beradaptasi dengan pengembangan sistem digitalisasi yang berkembang pesat agar kayawan Bank Mandiri dapat berdampingan dengan sistem digitalisasi yang terus berkembang dalam dunia perbankan saat ini.
Moderating the Influence of Online Customer Reviews and Online Customer Ratings on Purchase Intention with Live Streaming Algifani, M. Gaza; Faerrosa, Lady; Widiyasti, Baiq Dinna
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.885

Abstract

In the past year, the Lazada application has experienced a significant decline in the number of visitors and purchases, suspected to be caused by poor consumer experience that has reduced consumer purchase intentions on the Lazada application. Product reviews and ratings on the Lazada application are often questionable in their credibility, either because the review sources are unreliable or because there is a discrepancy between product ratings and product quality. This study aims to analyze the influence of online customer reviews and ratings on purchase intention and to see the moderation ability of live streaming on the influence of both variables on purchase intention. The method used is a quantitative method with the Structural Equation Model-Partal Least Square (SEM-PLS) data analysis technique. Respondents in this study were 160 Lazada application users in the city of Mataram who had made purchases in the past year and had watched live streaming. Data processing used Smart PLS. The results of this study indicate that Online Customer Reviews and online customer ratings have a positive and significant effect on Purchase Intention. In addition, live streaming is confirmed to significantly strengthen the influence of online customer reviews and online customer ratings on purchase intention. These findings can help Lazada improve consumer experience and increase the credibility of product reviews and ratings, which can ultimately increase consumer purchase intentions. In addition, this study also provides insight into how marketing strategies, such as live streaming, can influence purchasing decisions on e-commerce platforms.
Co-Authors Baiq Dinna Widiyasti Cornelia, Cindy Josman, Lady Faerrosa Wardi, Putri Amalia