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All Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship ECONOMIST: Jurnal Ekonomi dan Bisnis
Syarach, Aliccia
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Humanities Economics, Econometrics & Finance Education Social Sciences

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PENGARUH FITUR M-BANKING DAN KEAMANAN TERHADAP KEPUASAN NASABAH LIVIN’ BY MANDIRI Wilyningsih, Ni Ketut Ayu; Syarach, Aliccia; Yuliana, Ika
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2025): Januari 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v2i1.46

Abstract

Penelitian ini bertujuan untuk menguji pengaruh fitur m-banking dan keamanan terhadap kepuasan nasabah aplikasi Livin’ by Mandiri di Kota Mataram. Adapun metode yang digunakan yaitu kuantitatif dengan pendekatan asosiatif, data dikumpulkan melalui kuesioner online dan dianalisis menggunakan SPSS. Jumalah sampel yang digunakan dalam penelitian ini sebanyak 40 responden yang diambil dari masyarakat kota mataram yang menggunakan Livin’ by Mandiri. Hasil Uji validitas dan reliabilitas memastikan bahwa instrumen penelitian layak digunakan, dan data menunjukkan berdistribusi normal. Hasil penelitian menunjukkan bahwa fitur m-banking tidak berpengaruh signifikan terhadap kepuasan nasabah, sementara keamanan aplikasi memiliki pengaruh positif dan signifikan terhadap kepuasan.  Selain itu hasil olah data mengungkapkan bahwa keamanan aplikasi lebih berpengaruh dalam meningkatkan kepuasan nasabah dibandingkan fitur m-banking. 
The Influence of Brand Image, Brand Trust, and Brand Love on Buying Attitudes of Teenage Girls Syarach, Aliccia; Faerrosa, Lady; Dinna Widiyasti, Baiq; Amalia Wardi, Putri
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.946

Abstract

According to survey results, 54% of Indonesians prefer shopping online, with Gen Z being the most active group. Additionally, the majority of online shoppers by gender are female, accounting for 65%. The purpose of this study is to examine the influence of brand image, brand trust, and brand love on the attitude toward buying of teenage girls in Mataram City toward Colorbox products. This research employs a quantitative method, collecting data through questionnaires distributed to 150 participants. Using SPSS 24 for data processing, the study found that brand image has a positive but insignificant partial effect on attitude toward buying, brand love has a positive but insignificant effect on attitude toward buying, while brand trust has a positive and significant effect on attitude toward buying. However, when examined simultaneously, brand image, brand trust, and brand love have a positive and significant impact on attitude toward buying. This study highlights the significant role of brand trust in shaping the buying attitudes of teenage girls in Mataram toward Colorbox products. The findings offer valuable insights for marketers aiming to enhance brand strategies and consumer engagement in the rapidly growing online shopping market in Indonesia, particularly among female Gen Z consumers.
The Influence of Brand Image, Brand Trust, and Brand Love on Buying Attitudes of Teenage Girls Syarach, Aliccia; Faerrosa, Lady; Dinna Widiyasti, Baiq; Amalia Wardi, Putri
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 1 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i1.946

Abstract

According to survey results, 54% of Indonesians prefer shopping online, with Gen Z being the most active group. Additionally, the majority of online shoppers by gender are female, accounting for 65%. The purpose of this study is to examine the influence of brand image, brand trust, and brand love on the attitude toward buying of teenage girls in Mataram City toward Colorbox products. This research employs a quantitative method, collecting data through questionnaires distributed to 150 participants. Using SPSS 24 for data processing, the study found that brand image has a positive but insignificant partial effect on attitude toward buying, brand love has a positive but insignificant effect on attitude toward buying, while brand trust has a positive and significant effect on attitude toward buying. However, when examined simultaneously, brand image, brand trust, and brand love have a positive and significant impact on attitude toward buying. This study highlights the significant role of brand trust in shaping the buying attitudes of teenage girls in Mataram toward Colorbox products. The findings offer valuable insights for marketers aiming to enhance brand strategies and consumer engagement in the rapidly growing online shopping market in Indonesia, particularly among female Gen Z consumers.
Co-Authors Amalia Wardi, Putri Dinna Widiyasti, Baiq Ika Yuliana Josman, Lady Faerrosa Wilyningsih, Ni Ketut Ayu