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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Charles, Clivyne Eugenia
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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Pengenalan Analisis Fundamental Saham kepada Siswa SMA St. Agnes Surabaya oleh UCFC Hongdiyanto, Charly; Dewi, Liliana; Soeparto, Wahyudi Henky; Salsa, Aisha Safira; Halim, Dio Alexander; Charles, Clivyne Eugenia; Santana, Christianno
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 2 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i2.4910

Abstract

Salah satu permasalahan dari kalangan investor muda adalah kurangnya pengelolaan uang untuk berinvestasi. Kebanyakan para investor muda ini akan berusia dari 40 tahun ke bawah. Namun, masih banyak pemuda yang tidak menghiraukan kepentingan dari sistem pengelompokan uang bulanan untuk keperluan esensial maupun investasi. Hal tersebut dapat terjadi karena adanya investor muda yang tidak memedulikan atau tidak mengatur cara pembagian uang yang benar. Selain itu, kebanyakan investor muda ini tidak mempunyai pengalaman yang lebih dalam dunia investasi yang benar dan banyak yang tidak dapat membedakan antara investasi dengan berjudi.Oleh karena itu, anggota Universitas Ciputra Financial Club melakukan pelatihan khusus bagi calon investor muda terkait analisis fundamental saham sehingga calon investor muda ini tidak salah mengambil keputusan dan akan mengikuti langkah-langkah yang tepat. Kegiatan pelatihan ini dilakukan untuk siswa-siswi SMA St. Agnes Surabaya. Dengan adanya pelatihan ini didapatkan timbal balik yang baik dari peserta pelatihan dan memberikan pengalaman dan keberhasilan yang baik bagi mereka.
FOMO, Materialism and the Gen Z Shopping Behavior: The Impact on Online Impulse Buying and Post-Purchase Regret (With a Gender Perspective) Charles, Clivyne Eugenia; Immanuel, Dewi Mustikasari
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.08

Abstract

Online buying patterns have changed dramatically as e-commerce, especially among Generation Z, and the growing influence of digital revolutions rapidly rise. Studies indicate that 72% of Indonesian Gen Z consumers prefer Shopee due to its personalized promotions and interactive shopping features. The urgency of this study results from the growing awareness that materialism and psychological elements like Fear of Missing Out (FOMO) significantly affect impulsive buying decisions, which frequently cause post-purchase dissonance. Given Gen Z's predominance in online purchasing and their significant exposure to digital promotions, it is imperative to investigate the underlying psychological factors behind impulse buying and consequent regret. This study analyzes the effect of FOMO and Materialism on online impulsive buying and post-purchase dissonance, taking gender as the moderating variable. Using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to examine responses from 444 Gen Z consumers in Indonesia, chosen via purposive sampling, the study takes a quantitative approach. To offer a relevant and contextualized study, the paper centers on Shopee, one of the top e-commerce systems in Indonesia. It is observed that R² explains 62.6% of online impulse buying and 27.1% of post-purchase dissonance, hence showing that the strength of the model is good. The findings support the fact that FOMO and materialism have a significant influence on online impulse buying, which then leads to post-purchase dissonance. Online impulse buying also acts as a mediator, enhancing the effect of FOMO and materialism on post-purchase dissonance. This study did not find any appreciable influence of gender in these interactions. Practical implications are that strategic marketing efforts must be developed to manage consumer expectations and minimize dissonance by offering better post-purchase support systems.
Co-Authors Alexander Wahyudi Henky Soeparto Charly Hongdiyanto Dewi Mustikasari Immanuel Halim, Dio Alexander Liliana Dewi Salsa, Aisha Safira Santana, Christianno