Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Economic Reviews Journal Kartika: Jurnal Studi Keislaman
Restie Utamie, Zathu
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Valuasi Ekonomi Pengembangan Objek Wisata Sumber Daya Pantai Dalam Perspektif Ekonomi Islam (Studi Pada Pantai Kabupaten Lampung Selatan) Piyo, Piyo Alpinda; Yusuf Bahtiar, Muhammad; Restie Utamie, Zathu
ISTIKHLAF: Jurnal Ekonomi, Perbankan dan Manajemen Syariah Vol. 6 No. 2 (2024): (September 2024)
Publisher : Institut Agama Islam Yasni Bungo Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51311/istikhlaf.v6i2.663

Abstract

Marina Beach, Kedu Beach, and Sanggar Beach, located in Kalianda District, South Lampung Regency, are prime tourist attractions despite challenges like poor road access and scattered waste. This study aims to analyze the influence of income, age, gender, and education level on Willingness to Pay (WTP) and to estimate the economic value of these beaches using the Contingent Valuation Method (CVM). A quantitative approach with mixed methods was applied, with a sample of 100 respondents selected through purposive sampling. Results show that the independent variables significantly influence WTP. The estimated economic value of the three beaches is Rp 673,705,000 per year, with a consumer surplus of Rp 15,600 per visitor. From an Islamic perspective, the beaches meet halal tourism criteria, including good environmental management, prayer facilities, and provision of halal food.
Pengaruh Green Packaging Terhadap Keputusan Pembelian Ramah Lingkungan Produk Ajinomoto dengan Kesadaran Lingkungan Sebagai Variable Mediasi dalam Perspektif Bisnis Islam Farhat Al Dura, Fati; Anggraeni, Erike; Restie Utamie, Zathu
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.950

Abstract

This study aims to analyze the influence of green packaging on environmentally friendly purchase decisions of Ajinomoto products, with environmental awareness as a mediating variable in the perspective of Islamic business ethics. The research uses a quantitative approach with 100 respondents consisting of housewives in Bandar Lampung who have purchased Ajinomoto products with eco-friendly packaging. Data were collected using questionnaires and analyzed using SmartPLS 4. The results show that green packaging has a positive and significant effect on purchase decisions, green packaging has a positive and significant effect on environmental awareness, environmental awareness has a positive and significant effect on purchase decisions, and environmental awareness mediates the relationship between green packaging and purchase decisions. From an Islamic business perspective, the implementation of green packaging aligns with the principles of khalifah fil ardh (human stewardship of the earth) and mizan (balance), which encourage ethical, sustainable, and environmentally responsible consumption.
Attractiveness dan Buying Decision: Peran Moderasi Competitive Advantage dalam Perspektif Manajemen Bisnis Syariah Ainurridho, Husni; Suhendar; Restie Utamie, Zathu
Kartika: Jurnal Studi Keislaman Vol. 5 No. 3 (2025): Kartika: Jurnal Studi Keislaman (November)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v5i3.299

Abstract

This study aims to examine the relationship between attractiveness and buying decision, with competitive advantage as a moderating variable within the perspective of Sharia business management. The research was conducted on consumers of “Sahabat” Beef and Meatball Milling Kiosk located in Pringsewu, Indonesia. Using a quantitative approach, data were collected through a structured questionnaire distributed to 100 respondents selected by purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4 to test validity, reliability, and the structural relationships among variables. The findings reveal that attractiveness has a positive and significant effect on buying decision. Furthermore, competitive advantage significantly moderates this relationship, indicating that a stronger competitive advantage enhances the influence of attractiveness on consumer purchasing decisions. These results highlight the importance of integrating Sharia-compliant values into marketing strategies, emphasizing ethical appeal, product integrity, and spiritual value as key factors that strengthen consumers’ decision-making processes in Islamic business contexts.
Co-Authors Ainurridho, Husni Erike Anggraeni Farhat Al Dura, Fati M. Yusuf Bahtiar Piyo, Piyo Alpinda Suhendar