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All Journal JURNAL ILMIAH GLOBAL EDUCATION BIMA Jurnal Bisnis dan Manajemen
Hasanah, Nurlaila
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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A Visual Hermeneutics Study of Political Ads in Governor Election Campaigns on Instagram Paris, Atika Salman; Nuruddin, Nuruddin; Hasanah, Nurlaila; Suryadi, Hendra
Jurnal Ilmiah Global Education Vol. 5 No. 4 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 4, Desember 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i4.3503

Abstract

The increasing use of social media, particularly Instagram, as a primary platform for political campaigns demands an in-depth understanding of how visual elements influence public perception. This study addresses two main research problems: first, what meanings are embedded in the images of gubernatorial political advertisements on Instagram? Second, how can a hermeneutic approach uncover the visual dimensions within such campaigns? The purpose of this study is to analyze the visual messages in gubernatorial political campaigns on Instagram and understand the contextualization and visual interpretation of political advertisements using a hermeneutic approach. Using a qualitative method based on visual hermeneutics, data in the form of political advertisement images were analyzed through visual mapping and semantic interpretation. The results show that campaign advertisements featuring the gubernatorial candidate alongside the music group Slank successfully built a connection between the candidate and strong social and cultural identities, particularly among young voters. Visual elements such as facial expressions, color schemes, and image composition reinforced the political message and created an image of the candidate as a progressive figure closely connected to the community. Hermeneutic analysis further revealed that these advertisements not only conveyed political messages but also constructed cultural narratives linking the candidate to values of change and solidarity. This study contributes to enriching the understanding of the role of visual elements in political campaigns on social media and demonstrates how these elements can be strategically utilized to shape public perception, enhance the candidate's image, and influence voter preferences in an increasingly digital and visual electoral context.
THE ROLE OF INFORMATION TECHNOLOGY IN HUMAN RESOURCES DEVELOPMENT AT THE KANTOR PERTANAHAN KABUPATEN HULU SUNGAI SELATAN Agus; Hasanah, Nurlaila; Khuzaini, Khuzaini; Shaddiq, Syahrial
BIMA: Jurnal Bisnis dan Manajemen Vol 4 No 1 (2025): Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v4i1.2490

Abstract

Saat ini kehidupan masyarakat berada dalam genggaman era digital. Hampir semua sendi kehidupan berubah lebih moderen dan canggih. Modernitas kehidupan masyarakat ditandai fenomena serba digital. Di dunia bisnis, pandemi Covid-19 memicu inisiatif digital bagi sebagian besar pelaku usaha. Agar dapat terus unggul, para pengusaha dituntut tak sekadar mampu merumuskan kembali metode bekerja, namun juga mampu menciptakan nilai. Begitupun dalam dunia birokrasi, salahsatunya Manajemen Sumber Daya Manusia pada Kantor Pertanahan Kabupaten Hulu Sungai Selatan tidak bisa terlepas dari era digital, semua aspek manajemen Sumber Daya Manusia seperti sistem penggajian, absensi, surat menyurat sampai dengan pengembangan kemampuan pada saat ini beralih dari cara manual kepada penggunaan aplikasi tertentu dengan tujuan untuk meningkatkatkan kinerja serta memanfaatkan waktu dan biaya yang lebih efektif dan efisien.
Co-Authors AGUS Hendra Suryadi khuzaini, Khuzaini Nuruddin, Nuruddin Paris, Atika Salman Syahrial Shaddiq