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Pengaruh Persepsi Kemudahan Dan Persepsi Kegunaan Pada Platform Investasi Digital Terhadap Sikap Dan Minat Investasi Generasi Milenial Di Kota Malang Rakhmawati, Antin; Nurma Leny Yanatul Hikmah; Fuadi, Abdul Aziz
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3234

Abstract

The current millennial generation also utilizes digital technology to make investments, such as transacting through digital investment platforms. However, it still depends on the perception of convenience and usefulness. This phenomenon creates a potential market for digital investment platforms, but it also raises questions about how literate millennials are about financial information and how their perception of the platform influences their investment decisions. This research was conducted with the aim of determining the Influence of Perception of Convenience and Perception of Usability on Digital Investment Platforms on the Attitude and Investment Interest of the Millennial Generation in Malang City. The sample used in this study is the millennial generation who are using one of the Digital Investment Platforms with a total of 106 respondents.  The research method in this study is the Quantitative Method and data are obtained from the distribution of Questionnaires offline and online. This study uses the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) models. Data processing is carried out using the SPSS version 25 application. The results obtained in this study are that the variables of perception of convenience and perception of usability have a significant positive effect on the variables of the attitude of users of the Digital Investment platform. In addition, the variable of perception of convenience has a significant positive effect on the interest of investment users.  Then, in the variable of perception of usability to the variable of user interest of digital investment platforms, it is significant but not statistically fulfilled. Meanwhile, the attitude variable has a significant positive effect on the variable of interest of investment platform users.
Pengaruh Penerapan Good Corporate Governance terhadap Tingkat Kesehatan Perusahaan Fuadi, Abdul Aziz; Huda, Khoirul; Murtadho, Kholid
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2541

Abstract

Penelitian ini bertujuan menganalisis pengaruh penerapan prinsip Good Corporate Governance (GCG), yang meliputi transparansi, akuntabilitas, dan tanggung jawab, terhadap tingkat kesehatan perusahaan pada PERUMDA Giri Nawa Tirta Kabupaten Pasuruan. Latar belakang penelitian didasari tantangan signifikan berupa penurunan debit air 25–50 persen akibat musim kemarau 2025, sehingga perusahaan perlu memperkuat tata kelola di samping inovasi teknis. Metode penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatori. Populasi penelitian adalah 91 pegawai tetap, dengan sampel 74 responden yang dipilih melalui rumus Slovin. Variabel independen terdiri dari transparansi, akuntabilitas, dan tanggung jawab, sedangkan variabel dependen adalah tingkat kesehatan perusahaan yang diukur melalui aspek keuangan, operasional, dan administrasi. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda berbantuan SPSS. Hasil penelitian menunjukkan bahwa ketiga prinsip GCG berpengaruh positif signifikan baik secara parsial maupun simultan terhadap kesehatan perusahaan (R² = 0,621). Transparansi meningkatkan kepercayaan publik, akuntabilitas memperkuat efisiensi dan disiplin organisasi, sedangkan tanggung jawab manajemen mendukung keberlanjutan operasional. Temuan ini menegaskan bahwa penerapan GCG yang konsisten menjadi strategi penting bagi BUMD sektor air bersih untuk menjaga keberlanjutan layanan sekaligus memperkuat kontribusi terhadap pembangunan daerah.