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All Journal Yayasan Cita Cendikiawan Al Khwarizmi Bulletin of Computer Science Research DBESTI: Journal of Digital Business and Technology Innovation
Shiroth, Salman Fathy
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Journal : DBESTI: Journal of Digital Business and Technology Innovation

 1 
Analisis Pengaruh Instagram terhadap Interaksi dan Kesadaran Merek pada Warung Kopi Santuy Islamiati, Dian; Shiroth, Salman Fathy
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 1 (2025): Mei, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i1.1369

Abstract

This study aims to investigate how marketing strategies on Instagram influence user interaction and brand awareness for Warung Kopi Santuy. The research used qualitative methods, collecting data through direct surveys of randomly selected Instagram followers. The analysis showed that active and targeted marketing on Instagram, such as posts, content types, and direct user interactions, significantly increased user interaction and brand awareness for Warung Kopi Santuy. These findings underscore the importance of effectively using social media to strengthen customer relationships and enhance brand awareness among consumers.
Optimalisasi Google My Business untuk Meningkatkan Brand Awareness Bisnis Dekorasi - Tiwsflowers Lutfisa, Aulia Harfa; Shiroth, Salman Fathy; Jayadin
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.1977

Abstract

The growth of digital marketing has increasingly required small and medium-sized enterprises (SMEs) to optimize digital platforms to enhance brand visibility and awareness. This study aimed to examine the impact of optimizing Google My Business (GMB) on brand awareness at Tiwsflowers, a local event decoration business. The optimization strategy included updating business information, enhancing visual identity through logo and product photos, and organizing services into thematic categories. A quantitative research method with a causal-comparative approach was applied, combining A/B testing of GMB performance data and simple linear regression analysis based on a survey of 100 respondents. Results from the A/B testing revealed a 31.58% increase in website clicks after the optimization, although some other performance metrics experienced slight declines. The regression analysis indicated a positive correlation with a coefficient of 0.581 and a determination coefficient (R²) of 0.338, suggesting that 33.8% of the variance in brand awareness could be explained by GMB optimization. The T-test confirmed the statistical significance of this relationship with a p-value of 0.000. Overall, the findings demonstrated that GMB optimization made a meaningful contribution to building brand awareness and could serve as a relevant digital strategy for SMEs to strengthen their online presence. This study also offered practical implications for leveraging GMB features as part of localized marketing efforts
Pengaruh Content Marketing Instagram terhadap Potensi Leads Penjualan pada UMKM Kuliner Nika, Syawla Ersi; Kasih, Jemiro; Shiroth, Salman Fathy
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.2232

Abstract

This study aims to examine whether Instagram-based content marketing strategies can increase the number of sales leads for UMKM RCFood. Instagram was chosen due to its interactive features, such as reels, stories, and bio links, which support content promotion. The study employs a quantitative correlational approach using a survey method and simple linear regression analysis. Data were collected via an online questionnaire in Google Forms, distributed to 100 followers of the Instagram account @rcfoodd, using purposive sampling. The results show that content marketing has a significant influence on lead volume, with a coefficient of determination (R²) of 0.591. One of the observed indicators was the increase in page views on Taplink, which was listed in the account’s bio, as well as direct messages from users, indicating their interest in proceeding to purchase. This implies that engaging and consistent content can drive user actions. Therefore, optimizing content strategies is recommended for MSMEs using social media to enhance customer engagement.
Co-Authors Abda Abda Desyafitri, Naia Fahmi, Akhmam Hidayat, Naila Fitriani Islamiati, Dian Januar , Kheril Irli Kasih, Jemiro Lutfisa, Aulia Harfa Marsella, Dhea Nasrul Nasrul Nika, Syawla Ersi R, Lukman Raihan, Nur Afif Warsono