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All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management PENG: Jurnal Ekonomi dan Manajemen
Fitriasari, Defita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Literature Review Pengaruh Electronic Word of Mouth Terhadap  Minat Beli Konsumen pada Sosial Media : Review Produk, Reputasi Merek, Dampak Terhadap Perjualan Fitriasari, Defita; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/b1drrw04

Abstract

Electronic word of mouth sebagai tempat pemasaran digital yang lebih menarik banyak konsumen. Ulasan konsumen terhadap produk yang positif dapat meningkatkan kepercayaan konsumen dan ketertarikan konsumen, sementara reputasi merek yang baik akan berdampak terhadap loyalitas konsumen dan kepuasan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word Of Moth (eWOM) terhadap minat beli pada konsumen pada sosial media, dengan berfokus pada review produk, reputasi merek, dan dampaknya terhadap penjualan. Jenis penelitian ini menggunakan literature review yaitu mencari artikel yang berhubungan dengan pengaruh electronic word of mouth terhadap minat beli konsumen pada sosial media : Revie produk, reputasi merek, dampak terhadap penjualan. Berdasarkan junal yang telah dikumpulkan didapatkan hasil tentang eWOM terbukti mempunyai dampak signifikan terhadap minat beli konsumen pada sosial media. Penelitian ini menunjukkan pentinya pemanfaatan eWOM sebagai strategi pemasaran suatu perusahaan.
Antecedents of Purchase Intention of Co-Branded Aerostreet Products: An Empirical Approach Towards Consumers in Surakarta Fitriasari, Defita; Kussudyarsana
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.359

Abstract

This study aims to investigate the antecedents of purchase intention for Aerostreet co-branded products: an empirical approach targeting consumers in Surakarta. The study focuses on consumers who reside in Surakarta, are familiar with Aerostreet products, and are aged 17-30 years. A non-probability sampling technique was employed, with a sample size of 180 respondents. The research employs a quantitative approach, utilizing a structured questionnaire and observations as data collection methods. Data analysis was conducted using Structural Equation Modeling (SEM) with PLS 3.0. The results show that Product Fit has a significant effect on Brand Fit, Product Fit has a significant effect on co-branded Attitude, Brand Fit positively and significantly influences co-branded Attitude, and co-branded Attitude impacts Purchase Intention. Furthermore, co-branded Attitude mediates the relationship between both Product Fit and Purchase Intention, as well as Brand Fit and Purchase Intention.
Antecedents of Purchase Intention of Co-Branded Aerostreet Products: An Empirical Approach Towards Consumers in Surakarta Fitriasari, Defita; Kussudyarsana
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.359

Abstract

This study aims to investigate the antecedents of purchase intention for Aerostreet co-branded products: an empirical approach targeting consumers in Surakarta. The study focuses on consumers who reside in Surakarta, are familiar with Aerostreet products, and are aged 17-30 years. A non-probability sampling technique was employed, with a sample size of 180 respondents. The research employs a quantitative approach, utilizing a structured questionnaire and observations as data collection methods. Data analysis was conducted using Structural Equation Modeling (SEM) with PLS 3.0. The results show that Product Fit has a significant effect on Brand Fit, Product Fit has a significant effect on co-branded Attitude, Brand Fit positively and significantly influences co-branded Attitude, and co-branded Attitude impacts Purchase Intention. Furthermore, co-branded Attitude mediates the relationship between both Product Fit and Purchase Intention, as well as Brand Fit and Purchase Intention.
Co-Authors Kussudyarsana Mirzam Arqy Ahmadi