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THE EFFECT OF INTERNSHIP AND ENTREPRENEURSHIP TRAINING ON STRAT-UP PERFORMANCE WITH ENTREPRENEURIAL MOTIVATION AS AN INTERVENING VARIABEL Puro, Intan Widia; Kussudyarsana; Nasir, Moechammad; Setyawan, Anton Agus
Jurnal Mebis Vol. 8 No. 2: December 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i2.496

This research aims to analyze the influence of internships and entrepreneurship training on start-up performance, both directly and through entrepreneurial motivation. This research used a quantitative approach with a sample of the first batch of UMS Independent Entrepreneurial Students in 2022, involving 869 participants. Sample selection criteria included full participation in the program and having an active business. The results of the analysis show that internships have a positive and significant impact on start-up performance and entrepreneurial motivation. While entrepreneurship training does not have a significant direct impact on start-up performance, it does influence entrepreneurial motivation significantly. Entrepreneurial motivation also has a significant positive impact on start-up performance. Interestingly, both internships and entrepreneurship training provide a significant positive impact on start-up performance when mediated by entrepreneurial motivation. Internships and entrepreneurship training have an important role in influencing start-up performance, especially when linked to entrepreneurial motivation. This emphasizes the importance of experience-based learning and formal training in supporting entrepreneurial spirit and performance among students in Indonesia.

PENGARUH BRAND IMAGE, ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK LUXCRIME DI SHOPEE Suwito, Ghirrid Salsabila; Kussudyarsana
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55296

The purpose of this study is to see the influence of Brand Image, Online Customer Review and Online Customer Rating on Purchasing Decisions on Luxcrime Cosmetic products at Shopee. This study used a quantitative approach and the data of this study used sources from questionnaires. The sampling technique uses purpose sampling technique. The researchers of this study used 273 samples using the Issac and Michael method with an error rate of 10%. The criteria for respondents in this study, users of Luxcrime cosmetic products or consumers at Shopee who have the age of 17 years and over, have purchased Luxcrime cosmetic products at least 1 (time). This study uses the Statistical Analysis of the Program for Social Science with SPSS software The results of this study, namely Brand Image, Online Customer Review and Online Customer Rating have a positive influence on the Purchase Decision of Luxcrime Cosmetic Products at Shopee.

The Influence of Online Customer Reviews, Brand Reputation, and Brand Trust on the Purchase Intention of Somethinc Skincare Products on Shopee Anggraini, Wahyu Putri; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1321

This research aims to analyze the influence of online customer reviews, brand reputation, and brand trust on the purchase intention of Somethinc skincare products on Shopee. Using a quantitative approach and purposive sampling, the study collected primary data from 160 respondents residing in Surakarta who own a Shopee account and are familiar with Somethinc but have never purchased its products. Data analysis was conducted using SPSS version 25, employing validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that online customer reviews, brand reputation, and brand trust each have a positive and significant effect on purchase intention. Positive online reviews, a strong brand reputation, and high consumer trust significantly enhance the likelihood of purchasing Somethinc skincare products. However, the research is limited by its sample area and the number of variables analyzed. Future research is recommended to involve broader geographic samples and explore additional influencing factors to obtain more generalized findings.

The Influence of Customer Experience, Brand Reputation, and Brand Trust on Repurchase Intention of Wardah Cosmetic Products Evana, Silvia Soba; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1322

This study aims to analyze the influence of customer experience, brand reputation, and brand trust on repurchase intention of Wardah cosmetic products. The background of the study lies in the importance of consumer loyalty for sustaining a brand’s existence and increasing sales, especially in the highly competitive cosmetics industry. This research employs a quantitative method with data collected through questionnaires distributed to 170 female respondents aged 17–45 years in Surakarta who have used Wardah products. The results of multiple linear regression analysis indicate that customer experience and brand trust have a positive and significant effect on repurchase intention. However, brand reputation does not have a significant effect. The study concludes that enhancing consumer experience and building brand trust are key strategies for increasing repurchase intention.

The Effect of Product Reviews and Store Ratings on Consumer Buying Interest Through Trust in the Marketplace Dewi Prasetya Rahayu; Kussudyarsana
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.358

This study investigates the influence of product reviews and store ratings on consumer purchase intention through trust in the marketplace, using a quantitative approach with data from 160 respondents and Structural Equation Modeling (SEM) based on SmartPLS. The results show that product reviews significantly and positively influence purchase intention both directly and through trust, while store ratings also positively impact purchase intention but not through trust. This suggests that product reviews play a more crucial role in building consumer trust than store ratings. However, the study does not explore why product reviews are more influential, nor does it consider moderating factors such as review length, authenticity, or the visual presentation of store profiles. Additionally, the generalizability of the findings is limited, as the study does not specify the marketplace or demographic details of the sample. Future research should incorporate these factors and consider stratified sampling to enhance the understanding of how different consumer groups respond to trust-related signals online.

Antecedents of Purchase Intention of Co-Branded Aerostreet Products: An Empirical Approach Towards Consumers in Surakarta Fitriasari, Defita; Kussudyarsana
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.359

This study aims to investigate the antecedents of purchase intention for Aerostreet co-branded products: an empirical approach targeting consumers in Surakarta. The study focuses on consumers who reside in Surakarta, are familiar with Aerostreet products, and are aged 17-30 years. A non-probability sampling technique was employed, with a sample size of 180 respondents. The research employs a quantitative approach, utilizing a structured questionnaire and observations as data collection methods. Data analysis was conducted using Structural Equation Modeling (SEM) with PLS 3.0. The results show that Product Fit has a significant effect on Brand Fit, Product Fit has a significant effect on co-branded Attitude, Brand Fit positively and significantly influences co-branded Attitude, and co-branded Attitude impacts Purchase Intention. Furthermore, co-branded Attitude mediates the relationship between both Product Fit and Purchase Intention, as well as Brand Fit and Purchase Intention.

Analysis of the Implementation of Marketing Strategy Using a CRM Approach to Increase Probiotic Sales Revenue at PT. Agrikencana Perkasa Mardriatama, Jati Shobri; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1548

In the increasingly competitive agricultural biotechnology sector, sales instability remains a challenge, particularly in the probiotic industry. PT. Agrikencana Perkasa has experienced fluctuating sales performance, urging the need for an effective and sustainable marketing strategy. This study aims to analyze the implementation of marketing strategies using a Customer Relationship Management (CRM) approach to increase probiotic sales revenue at PT. Agrikencana Perkasa. A qualitative research method was employed, with data collected from interviews, observations, and documentation. The research involved key informants including company managers and decision-makers, selected through purposive sampling. The study was conducted at PT. Agrikencana Perkasa, located in Klaten Regency, Central Java, from February to April 2025. Findings revealed that the company applies CRM through customer education and Boss-to-Boss business-to-business (B2B) marketing. CRM strategies were implemented via customer empowerment, personalized product explanation, loyalty programs, and digital content, while the B2B approach was applied through direct interactions between top-level executives. These strategies contributed to improved customer trust, loyalty, and repeated purchases. Furthermore, the integration of CRM and tailored digital marketing platforms, although still limited, supports the company’s sales growth. The implications of this study highlight the importance of personalized engagement and executive-level partnerships in bio-agriculture marketing practices, serving as a reference for similar businesses facing unstable markets.

The Influence of Product Image, Product Quality, and Promotion on Repurchase Intention: The of Brand Image as an Intervening Variable on Cimory Yogurt Products Munir, Alfarizqi Faliq; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1569

The purpose of this study is to investigate how product quality affects, product image, and promotion on repurchase intention, with brand image serving as a mediating variable in the context of Cimory Yogurt products. Data were gathered from 100 respondents in Solo Raya using a quantitative method, who had consumed Cimory Yogurt in the past three months. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to examine the data. According to the results, repurchase intention is directly and significantly impacted by product image and advertising, but not by product quality. However, product quality, product image, and promotion all have significant indirect effects on repurchase intention through brand image. This study highlights how important brand image is for increasing customer loyalty and implies that managing brand image well can increase the influence of marketing factors on consumer behavior.

Antecedents of Purchase Intention of Co-Branded Aerostreet Products: An Empirical Approach Towards Consumers in Surakarta Fitriasari, Defita; Kussudyarsana
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.359

This study aims to investigate the antecedents of purchase intention for Aerostreet co-branded products: an empirical approach targeting consumers in Surakarta. The study focuses on consumers who reside in Surakarta, are familiar with Aerostreet products, and are aged 17-30 years. A non-probability sampling technique was employed, with a sample size of 180 respondents. The research employs a quantitative approach, utilizing a structured questionnaire and observations as data collection methods. Data analysis was conducted using Structural Equation Modeling (SEM) with PLS 3.0. The results show that Product Fit has a significant effect on Brand Fit, Product Fit has a significant effect on co-branded Attitude, Brand Fit positively and significantly influences co-branded Attitude, and co-branded Attitude impacts Purchase Intention. Furthermore, co-branded Attitude mediates the relationship between both Product Fit and Purchase Intention, as well as Brand Fit and Purchase Intention.

Pengaruh Brand Love, Brand Engagement, dan Brand Equity terhadap Repurchase Intention: Studi pada Pengguna Smartphone Samsung di Indonesia Sita Ningrum Sastri Dewi; Kussudyarsana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1786

Samsung is an electronics brand that is ranked first in 2018 – 2023 as the top brand index category, however, Samsung smartphone products tend to experience a decline from year to year. This shows that the repurchase intention of Samsung smartphone users is not optimal. Therefore, research was used regarding "The Influence of Brand Love, Brand Engagement, and Brand Equity on Repurchase Intention (Study of Samsung Smartphone Users in Indonesia)”. This research was conducted quantitatively descriptively with a sample size of 155 people. The analysis of primary data obtained through surveys involved the utilization of multiple linear regression tests. The research findings indicate that Brand Love, Brand Engagement, and Brand Equity positively influence Repurchase Intention. In addition, there is a strong and meaningful correlation between brand engagement and brand equity in relation to repurchase intention. Furthermore, there is a positive but not statistically significant correlation between the variable of brand love and repurchase intention

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