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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan
Salsabila, Amanda Aulia
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Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Electronic Word of Mouth (E-Wom) on Customer Purchase Interest on the Shopee E-Commerce Social Site in Semper Barat Subdistrict Salsabila, Amanda Aulia; Rustomo, Rustomo; Rahman, Erik
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7296

Abstract

This study aimed to analyze the influence of Electronic Word of Mouth (E-WOM) on interest buy customers on the e-commerce social site Shopee in West Semper Village . E-WOM has become factor important in digital marketing , especially on e-commerce platforms like Shopee. This study used method quantitative with technique data collection via distributed questionnaires to Shopee users in Semper Barat Subdistrict . Research sample A total of 40 respondents were selected use purposive sampling technique . Data analyzed use method analysis statistics simple linear regression . Research result show that E-WOM has influence significant to interest buy Shopee customers in West Semper Village . This study gave contribution theoretical in understand the role of E-WOM in e-commerce context in Indonesia, especially in urban areas such as West Semper Village . By practical , results This studycan become reference for perpetrator e-commerce business in designing effective marketing strategies with utilizing E-WOM.
Co-Authors Rahman, Erik Rustomo, Rustomo