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All Journal International Journal of Economics Development Research (IJEDR)
Huda, Raden Muhammad Syamsul
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Economics, Econometrics & Finance Social Sciences

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Economic Insights into the Influence of Price, Brand Identity, and Perceived Benefits on Purchase Decisions Huda, Raden Muhammad Syamsul; Oetarjo, Mas; Yani, Muhammad
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i5.5778

Abstract

on purchasing decisions. The sampling technique in this research used the Accidental Sampling method by distributing questionnaires to 80 respondents. The data analysis method used several statistical tests: research instrument testing (validity and reliability testing) and hypothesis testing. The research results show that: (1) price positively influences purchasing decisions. (2) brand identity has a positive influence on purchasing decisions. (3) perceived benefits have a positive influence on purchasing decisions.
Co-Authors Muhammad Yani, Muhammad Oetarjo, Mas