Tiffany, Evellyn Try
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Innovative Marketing of Traditional Thai Luk Chup as a Healthy Snack Option Tiffany, Evellyn Try; Aripradono, Heru Wijayanto
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6529

Abstract

In the development of the 4.0 technology industry, many people realize the importance of healthy living through the internet media. Researchers conducted observations in the field of digital marketing business. Balanced with increasingly sophisticated technology, the level of public awareness is also increasing. This is illustrated by the large number of people sharing sports content and healthy food preparations. This kind of lifestyle is also widely found in Batam City. Through observation, researchers found that 7 out of 10 people choose to live with a good pattern. However, many of them complain that it is difficult to get healthy food in Batam City. Researchers are motivated to create innovations to help people who choose a healthy lifestyle. Designing the Scottytasty Instagram account by offering Thai snack products, namely Lok chup. Food processed with various forms of fruit with green bean filling makes healthy consumers easy to consume. This study uses a qualitative research method with a Design Thinking stage approach to healthy food consumers. Design thinking has several stages in its work, namely empathy, definition, idea, prototype, and testing. Through these stages, researchers can combine creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained. This research is expected to help people with a healthy lifestyle easily access healthy food and help in the marketing strategy process, especially in the digital era.
Pengaruh Penerapan Sistem Odoo pada PT. Great Dynamic Indonesia Rosana, Jackie; Pangestu, Krisnawati Yeni; Tiffany, Evellyn Try; Chrisna, Chrisna; Suhardjo, Iwan
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4608

Abstract

Tujuan yang ingin dicapai dalam penelitian ini adalah untuk mengevaluasi keberhasilan dalam implementasi sistem ERP, faktor – faktor yang mempengaruhi tingkat keberhasilan implementasi sistem, keuntungan dan kekurangan yang dihasilkan dari penerapan sistem serta dampak penerapan sistem ERP terhadap kinerja keuangan perusahaan. Sebagai studi kasus dalam penelitian ini adalah PT. Great Dynamic Indonesia. PT. Great Dynamic Indonesia ini merupakan salah satu perusahaan yang bergerak di bidang penjualan peralatan dan perlengkapan perangkat keras industri yang berlokasi di Batam, Kepulauan Riau, Indonesia. Perusahaan ini telah mengimplementasi sistem OpenERP “Odoo” sejak tahun 2012. Metode yang digunakan untuk penelitian adalah metode kualitatif. Metode kualitatif adalah suatu prosedur pencatatan untuk menggambarkan atau melukiskan keadaan objek yang diteliti berdasarkan fakta yang ada. Teknik pengumpulan data menggunakan wawancara di lapangan kepada para informan penelitian. Hasil luaran yang dihasilkan adalah artikel tentang evaluasi tingkat keberhasilan dalam menjalankan sistem OpenERP Odoo yang berjudul “Pengaruh Penerapan Sistem Odoo pada PT. Great Dynamic Indonesia”. Kata Kunci: sistem; laporan keuangan; ODOO.