Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal International Journal of Economics Development Research (IJEDR)
Hussam, Haidir
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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The Role of Digital Marketing in Enhancing the Goat Farming Economy: A Case Study of CV. Prima Mandiri Abadi Hussam, Haidir; Rombe, Elimawaty; Parani, Syamsul Bahri Daeng; Palawa, Muh Riswandi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6985

Abstract

Sales through social media, supported by digital marketing, enable entrepreneurs to introduce their products more effectively. CV. Prima Mandiri Abadi, a company engaged in goat farming, has adopted digital marketing strategies to enhance its sales performance. This study employs a descriptive method, with data collected through surveys and in-depth interviews, utilizing a qualitative research approach. The sales of Ettawa (PE) goats from 2021 to 2023 showed fluctuations. In 2022, PE goat sales peaked at 96 heads, while the lowest sales were recorded in 2023 with 67 heads. In contrast, sales of local goats demonstrated significant growth in 2023, reaching 396 heads. Digital marketing has proven to be a key driver for CV. Prima Mandiri Abadi in increasing goat sales by leveraging various digital platforms, including WhatsApp, Facebook, Instagram, TikTok, and E-Catalogs. These findings highlight the potential of digital marketing in supporting economic growth within the livestock sector.
Co-Authors Elimawaty Rombe Palawa, Muh Riswandi Syamsul Bahri Dg.Parani