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All Journal International Journal of Economics Development Research (IJEDR) International Journal of Health, Economics, and Social Sciences (IJHESS)
Palawa, Muh Riswandi
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Economics, Econometrics & Finance Public Health Social Sciences

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The Role of Digital Marketing in Enhancing the Goat Farming Economy: A Case Study of CV. Prima Mandiri Abadi Hussam, Haidir; Rombe, Elimawaty; Parani, Syamsul Bahri Daeng; Palawa, Muh Riswandi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6985

Abstract

Sales through social media, supported by digital marketing, enable entrepreneurs to introduce their products more effectively. CV. Prima Mandiri Abadi, a company engaged in goat farming, has adopted digital marketing strategies to enhance its sales performance. This study employs a descriptive method, with data collected through surveys and in-depth interviews, utilizing a qualitative research approach. The sales of Ettawa (PE) goats from 2021 to 2023 showed fluctuations. In 2022, PE goat sales peaked at 96 heads, while the lowest sales were recorded in 2023 with 67 heads. In contrast, sales of local goats demonstrated significant growth in 2023, reaching 396 heads. Digital marketing has proven to be a key driver for CV. Prima Mandiri Abadi in increasing goat sales by leveraging various digital platforms, including WhatsApp, Facebook, Instagram, TikTok, and E-Catalogs. These findings highlight the potential of digital marketing in supporting economic growth within the livestock sector.
Payment System Management to Prevent Fraud in Micro, Small, and Medium Enterprises (MSMEs) at Disa Olshop Usman, Rudy; Ibrahim, Andi Indriani; Palawa, Muh Riswandi; Setiawan, Dina Faidahlya Putri; Hamdani, Sawitri Setiati; Syafitri, Dhiza
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 4: October-2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i4.8191

Abstract

The development of e-commerce drives MSMEs to adopt digital payment systems, yet many still face fraud risks due to weak internal control mechanisms. This study aims to analyze how the payment system is managed by the MSME Disa Olshop in Palu City as a fraud prevention strategy. This research uses a qualitative approach with a phenomenological method, conducted through in-depth interviews with the business owner selected purposively. Data were analyzed thematically through transcription, coding, theme identification, and conclusion drawing. The findings indicate that the payment system remains manual and lacks verification technology, making it vulnerable to fraud such as fake transfer receipts. The absence of standard operating procedures and reliance on manual record-keeping increases the risk of financial loss. The business owner has acknowledged these weaknesses and is considering adopting digital systems such as QRIS and financial recording applications. This study concludes that strengthening the payment system through digital technology and internal controls is essential to prevent fraud and enhance consumer trust.
Co-Authors Andi Indriani Ibrahim Elimawaty Rombe Hamdani, Sawitri Setiati Hussam, Haidir Rudy Usman Setiawan, Dina Faidahlya Putri Syafitri, Dhiza Syamsul Bahri Dg.Parani