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Journal : Gemilang: Jurnal Manajemen dan Akuntansi

Pengaruh Store Atmosphere dan Product Quality terhadap Kepuasan Pelanggan Kopi Sulfan Jakarta Pusat Reska Neta Febriyana; Fazhar Sumantri; Theysa Sahlani Pratiwi
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i2.2479

Abstract

This study aims to analyze the influence of store atmosphere and product quality on customer satisfaction at Kopi Sulfan Central Jakarta. The research method used a quantitative approach with non-probability sampling technique through accidental sampling of 100 respondents. Data was collected using a questionnaire with a 5-point Likert scale and analyzed using multiple linear regression with SPSS version 27. The results showed that store atmosphere has a positive and significant effect on customer satisfaction (t count 4.408 > t table 1.984; sig. <0.001). Product quality also has a positive and significant effect on customer satisfaction (t count 7.108 > t table 1.984; sig. <0.001). Simultaneously, both variables have a significant effect on customer satisfaction (F count 203.200 > F table 3.090; sig. <0.01). The coefficient of determination shows that store atmosphere and product quality can explain 80.7% of the variation in customer satisfaction. This study concludes that coffeeshop management needs to pay attention to both aspects simultaneously to create optimal customer satisfaction.
Pengaruh Beban Kerja, Stres Kerja, dan Lingkungan Kerja terhadap Turnover Intention: Studi Kasus PT Gunanusa Utama Fabricators Dahlia Apriliawati; Fazhar Sumantri; Theysa Sahlani Pratiwi
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i2.2633

Abstract

The high level of turnover intention is a serious challenge for organizations in maintaining quality human resources. This phenomenon not only impacts organizational stability, but also reduces overall employee performance and productivity. This research uses a quantitative approach, which is a scientific approach that systematically examines phenomena in a sample and population by using numerically measured data and analyzed using statistical procedures. The population in this study were all employees of PT Gunanusa Utama Fabricators. The sampling technique was carried out using Non-probability sampling method, specifically purposive sampling with a total sample of 50 respondents. The results of the hypothesis show that Workload, Stress and Work Environment together have a significant and positive influence on Turnover Intention. In other words, if these three factors decrease, the tendency of employees to leave the company will also decrease. Conversely, an increase in workload, stress levels and unsupportive work environment conditions will encourage increased employee intention to leave the company. The results of this study indicate that the three aspects simultaneously contribute significantly in influencing employee decisions regarding turnover intention, so that the management of the three is an important key in an effort to reduce the level of employee turnover at PT Gunanusa Utama Fabricators.