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PERAN INFLUENCER MEDIA SOSIAL DALAM PEMASARAN ISLAMI Emarotus Sholeha; Farihin; Muhammad Imron; Moch. Chotib; Babun Suharto
Jurnal Media Akademik (JMA) Vol. 2 No. 12 (2024): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i12.1374

Abstract

Di era digital saat ini, pemasaran melalui media sosial telah menjadi salah satu strategi utama untuk menjangkau konsumen. Influencer memiliki peran penting dalam meningkatkan kesadaran merek dan menarik minat konsumen Muslim melalui konten yang relevan dengan nilai-nilai Islam. Tujuan penelitian ini adalah untuk menganalisis bagaimana peran influencer media sosial dalam pemasaran Islami, strategi pemasaran yang dilakukan influencer, dan tantangan yang dihadapi influencer dalam memasarkan produk. Penelitian ini dilakukan dengan pendekatan kualitatif, menggunakan analisis konten dari kampanye pemasaran yang melibatkan influencer di sektor fashion Muslim. Data dikumpulkan melalui observasi media sosial, dan kajian pustaka. Hasil dari penelitian ini menunjukkan bahwa peran influencer dalam pemasaran Islam diantaranya; membangun kesadaran merek, mengkomunikasikan nilai-nilai Islam, dan memberikan ulasan yang kredibel. Strategi yang digunakan adalah dengan konten bercerita, kolaborasi dengan merek, dan melakukan kampanye di media sosial. Tantangan yang dihadapi dalam menjangkau konsumen Muslim diantaranya; ketidakpastian kehalalan, persaingan yang ketat, dan respons konsumen yang beragam.
THE INTEGRATION OF SPIRITUALITY AND SOCIAL TRANSFORMATION IN PESANTREN LEADERSHIP: AN ANALYSIS OF NYAI HJ. MASRIYAH AMVA’S LEADERSHIP MODEL Alwiyah, Lulu; Farihin; Yani, Ahmad
Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam Vol 6 No 2 (2025): Juni
Publisher : STAI Ma'had Aly Al-Hikam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32478/leadership.v6i2.3766

Abstract

This study explores the leadership model of Nyai Hj. Masriyah Amva, a female Islamic scholar and leader of the Kebon Jambu al-Islamy Islamic Boarding School in Cirebon, Indonesia. Positioned within the historically patriarchal structure of pesantren leadership, her role represents a transformative shift. The research aims to analyze the Islamic spirituality that underpins her leadership, identify the social transformations resulting from her leadership style, and formulate a model of transformational leadership based on the integration of spirituality and social change. Using a qualitative approach and intrinsic case study method, data were collected through in-depth interviews, participatory observation, and document analysis. The findings show that Nyai Masriyah's leadership is grounded in ethical and prophetic spirituality, which functions both vertically (relation to God) and horizontally (social ethics). Her leadership has initiated significant structural and cultural changes in the pesantren environment, such as the inclusion of women in decision-making, gender-sensitive curriculum development, and broader engagement with social issues. The study proposes a conceptual model of Islamic Transformational Leadership rooted in spiritual values, social justice, and gender equality. It offers a contextual and replicable framework that contributes both theoretically to Islamic leadership discourse and practically to the empowerment of women in Islamic educational institutions. Keywords: Islamic Leadership; Spirituality; Social Transformation; Gender; Pesantren       Abstrak Penelitian ini mengeksplorasi model kepemimpinan Nyai Hj. Masriyah Amva, seorang ulama perempuan dan pengasuh Pondok Pesantren Kebon Jambu al-Islamy di Cirebon, Indonesia. Dalam struktur kepemimpinan pesantren yang secara historis bersifat patriarkal, peran beliau merepresentasikan pergeseran yang transformatif. Penelitian ini bertujuan untuk menganalisis spiritualitas Islam yang melandasi kepemimpinannya, mengidentifikasi transformasi sosial yang muncul sebagai dampak dari gaya kepemimpinannya, serta merumuskan model kepemimpinan transformasional berbasis integrasi antara spiritualitas dan perubahan sosial. Dengan pendekatan kualitatif dan metode studi kasus intrinsik, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi. Temuan menunjukkan bahwa kepemimpinan Nyai Masriyah berakar pada spiritualitas etis dan profetik yang berfungsi secara vertikal (hubungan dengan Tuhan) dan horizontal (etika sosial). Kepemimpinan beliau telah memicu perubahan struktural dan kultural yang signifikan di lingkungan pesantren, seperti pelibatan perempuan dalam pengambilan keputusan, pengembangan kurikulum yang sensitif gender, dan keterlibatan luas dalam isu-isu sosial. Studi ini mengusulkan model konseptual Kepemimpinan Transformasional Islam yang berakar pada nilai spiritualitas, keadilan sosial, dan kesetaraan gender. Model ini menawarkan kerangka yang kontekstual dan dapat direplikasi, yang berkontribusi secara teoretis pada wacana kepemimpinan Islam dan secara praktis pada pemberdayaan perempuan di institusi pendidikan Islam. Kata kunci: Kepemimpinan Islam; Spiritualitas; Transformasi Sosial; Gender; Pesantren
ACADEMIC SUPERVISION AND PEDAGOGICAL COMPETENCY AS DETERMINANTS OF TEACHER PERFORMANCE Sehan Rifky; Farihin
International Journal of Teaching and Learning Vol. 2 No. 4 (2024): APRIL
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Teacher performance is related to the quality, quantity of output and reliability that teachers have in carrying out their duties. Teachers who have high performance can improve the quality of education. Teacher performance is one of the main factors that determines the success of the educational process in schools. Assessment of teacher performance in managing the learning process as a process of providing estimates of the quality of teacher performance in managing the learning process, is an integral part of a series of academic supervision activities. If it is said that academic supervision is a series of activities to help teachers develop their abilities, then in its implementation it is necessary to first carry out an assessment of the teacher's abilities, so that aspects that need to be developed and how to develop them can be determined. The performance produced by teachers cannot be separated from the contribution of academic supervision carried out by the school principal and the pedagogical competence they possess. This indicates that the implementation of academic supervision and pedagogical competence is getting better.