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An Analysis of The Agribusiness Communication Structure of Dairy Cattle Farmers: The Case Study of The Tegal Mandiri Farmer Group Gandasari, Dyah; Sugiarto, Mochamad; Dwidienawati, Diena
ANIMAL PRODUCTION Vol. 26 No. 2 (2024)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2024.26.2.280

Abstract

Problems in dairy cattle agribusiness require attention not only from the farmers themselves but also from farmer organizations. To understand the communication patterns among group members in the agribusiness sector, including the exchange of information related to cattle production, animal health, and wholesale prices, it is essential to analyze the communication network of the dairy cattle farmer group. This network is significant because it serves as the hub of organizational communication, both internally and externally. This research seeks to analyze the communication structure of the dairy cattle farmer group and investigate the relationship between the respondent characteristics and the communication networks within the Tegal Mandiri farmer group in Bogor Regency. The Social Network Analysis (SNA) method and a quantitative approach were used to conduct the research, with the Tegal Mandiri farmer group members in Bogor Regency as the unit of analysis. The group communication structure was analyzed using degree and closeness centrality, and the relationship between respondent characteristics and the communication network was analyzed using Spearman rank correlation. IBM SPSS Statistics 26 and UCINET 6 were the tools used for analysis. The study revealed that 1) the average degree centrality of the group was between 1.00 and 2.20, and the average closeness centrality was between 400.00 and 558.10. 2) The respondents' characteristics of farmers were significantly related to the communication networks within the group. The study found that the communication structure of the Tegal Mandiri farmer group exhibited low connectivity and an ineffective coordination forum.
An Analysis of The Agribusiness Communication Structure of Dairy Cattle Farmers: The Case Study of The Tegal Mandiri Farmer Group Gandasari, Dyah; Sugiarto, Mochamad; Dwidienawati, Diena
ANIMAL PRODUCTION Vol. 26 No. 2 (2024)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2024.26.2.280

Abstract

Problems in dairy cattle agribusiness require attention not only from the farmers themselves but also from farmer organizations. To understand the communication patterns among group members in the agribusiness sector, including the exchange of information related to cattle production, animal health, and wholesale prices, it is essential to analyze the communication network of the dairy cattle farmer group. This network is significant because it serves as the hub of organizational communication, both internally and externally. This research seeks to analyze the communication structure of the dairy cattle farmer group and investigate the relationship between the respondent characteristics and the communication networks within the Tegal Mandiri farmer group in Bogor Regency. The Social Network Analysis (SNA) method and a quantitative approach were used to conduct the research, with the Tegal Mandiri farmer group members in Bogor Regency as the unit of analysis. The group communication structure was analyzed using degree and closeness centrality, and the relationship between respondent characteristics and the communication network was analyzed using Spearman rank correlation. IBM SPSS Statistics 26 and UCINET 6 were the tools used for analysis. The study revealed that 1) the average degree centrality of the group was between 1.00 and 2.20, and the average closeness centrality was between 400.00 and 558.10. 2) The respondents' characteristics of farmers were significantly related to the communication networks within the group. The study found that the communication structure of the Tegal Mandiri farmer group exhibited low connectivity and an ineffective coordination forum.
Komunikasi Bisnis melalui Pendampingan Program Youth Enterpreneurship and Employment Support Services (YESS) Bidang Peternakan di Jawa Barat Gandasari, Dyah; Dwidienawati, Diena; Taopik, Opik Ahmad; Wardani; Warya, Adang
Jurnal Penyuluhan Vol. 21 No. 01 (2025): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/21202549600

Abstract

Lambatnya regenerasi dan kapasitas petani yang kurang memadai merupakan permasalahan dan tantangan dalam pembangunan pertanian. Adanya program YESS diharapkan menjadi salah satu solusi dalam regenerasi dan peningkatan kapasitas petani, dengan melakukan upaya terstruktur untuk menarik minat, menfasilitasi, membina dan mendampingi generasi muda untuk terjun ke bidang pertanian. Tujuan penelitian untuk menganalisis Komunikasi Bisnis antara pendamping dan pengusaha muda peternakan dalam program YESS di Jawa Barat. Desain penelitian survei bersifat mix methods. Populasi dalam penelitian ini adalah Pendamping Program YESS bidang peternakan di Jawa Barat Tahun 2022. Sampel pendamping diambil secara purposive dari pendamping yang menangani Bidang Peternakan pada Tahun 2022 sejumlah 31 orang di kabupaten Tasikmalaya dan Sukabumi pada Program YESS. Hasil penelitian yaitu: 1) Informasi yang dibutuhkan oleh pengusaha muda diantaranya adalah budidaya, pemasaran dan administrasi. 2) tiga penggunaan media informasi terbesar yaitu WhatsApp, pertemuan, dan Handphone. 3) Hambatan komunikasi yaitu penyediaan media komunikasi, jaringan internet, pembuatan proposal dan laporan serta kecepatan memberikan feedback. 4) Dukungan yang diberikan oleh pendamping sudah cukup memadai. 5) Komunikasi yang terjalin cukup memadai. Keterbatasan penelitian ini adalah kajian hanya dilakukan di Jawa Barat, sehingga tidak bisa mengeneralisasikan hasil temuan dan penelitian.